Meghan Markle’s brand was criticised by an expert (Image: Netflix)<\/span><\/span><\/div>\n Meghan Markle<\/a> was criticised for \u201cmismanagement\u201d after the latest product launch appeared to sell out in minutes again<\/a>. The Duchess of Sussex announced the launch of her new product<\/a>, a limited-edition bookmark, which came with a new phrase last week.<\/p>\n<\/div>\n Meghan made the announcement through her As Ever<\/a>‘s Instagram<\/a> account at around 5.03pm on Friday evening. But by 5.04pm the product on her website was sold out and not available to add to a basket.<\/p>\n<\/div>\n The brand said in an Instagram post: \u201cOur sold-out bookmark, now with a new phrase. \u2018Hold that thought.\u2019 A reminder that not everything needs to be finished at once. A pause mid-page. Mid-idea. Mid-evening. Launching alongside three thoughtfully curated sets \u2014 designed for quiet hours, golden afternoons, and evenings that settle slowly.\u201d<\/p>\n<\/div>\n READ MORE:<\/strong> Royal fans rave about Princess Kate\u2019s new appearance <\/a><\/p>\n READ MORE:<\/strong> Princess Eugenie dragged into new charity row as watchdog \u2018assessing concerns\u2019 <\/a><\/p>\n<\/div>\n Meghan Markle’s new bookmark sold within a minute (Image: As Ever)<\/span><\/span><\/div>\n It is not known whether the “sold out” bookmark was a website glitch, but it was not restocked. It followed reports that the brand\u2019s website had seen a 36% increase in visits since October.<\/p>\n<\/div>\n Data from SimilarWeb, gathered by Newsweek<\/a>, showed that As Ever\u2019s website saw an increase in visitors, with 196,831 visits in October and 268,200 in January. The growth appeared to be steady, with 245,982 visits in December.<\/p>\n<\/div>\n Several of Meghan\u2019s previous launches sold out within minutes, but now a PR expert has issued a warning that such repeated patterns can have an effect on how customers perceive the brand.<\/p>\n<\/div>\n Renae Smith, founder of PR and branding agency The Atticism<\/a>, told the Daily Express: \u201cDemand forecasting is not especially complex in 2026.”<\/p>\n<\/div>\n Ensure our latest royal headlines always appear at the top of your Google Search by making us a Preferred Source. <\/strong>Click here to activate<\/a><\/strong> or just add us as Preferred Source in your Google search settings.<\/strong><\/p>\n<\/div>\n Ms Smith continued: \u201cYou can analyse waitlists, traffic data, and social signals. If you are repeatedly caught short, that\u2019s not mystique, it\u2019s mismanagement.\u201d<\/p>\n<\/div>\n Referring to As Ever\u2019s growth, the expert added: \u201cA 36% traffic increase from October to January is solid growth on paper. For a relatively new lifestyle brand without a traditional retail footprint, that\u2019s respectable.<\/p>\n<\/div>\n \u201cHowever, traffic is not the same as traction. What matters more is conversion rate, repeat purchase behaviour, and inventory management. We\u2019ve seen items sell out in minutes, including the recent bookmark that reportedly went in under a minute.<\/p>\n<\/div>\n![\"Meghan](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/106\/590x\/secondary\/bkmrk-6784905.jpg?r=1772806615692\" "\\"Meghan")
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