A scene from “Perfect Crown” \/ Courtesy of Kakao Entertainment<\/p>\n<\/div>\n<\/div>\n
Kakao Entertainment is betting big on romance this spring, unveiling a lineup of K-dramas designed to deliver \u201cpink-tinted excitement\u201d to global viewers \u2014 including one highly anticipated pairing that has already stirred online buzz: IU and Byeon Woo-seok as a newly married royal couple.<\/p>\n
The entertainment giant said it will release several romance titles in quick succession, beginning with \u201cStill Shining\u201d and Netflix\u2019s \u201cBoyfriend on Demand,\u201d Friday, followed by the April premiere of \u201cPerfect Crown.\u201d<\/p>\n
All three projects involve collaborations between Kakao Entertainment\u2019s production studios, management labels and affiliated creators, highlighting the company\u2019s integrated content strategy.<\/p>\n
![\"Scenes](\"https:\/\/newsimg.koreatimes.co.kr\/2026\/03\/07\/0fde4d51-48e3-45d4-bdcc-9dbf01a63d7a.jpg?w=728\")
<\/picture>\nScenes from “Still Shining,\u201d \u201cBoyfriend on Demand,” and “Perfect Crown” \/ Courtesy of Kakao Entertainment, MBC, SLL, and Netflix<\/p>\n<\/div>\n<\/div>\n
JTBC\u2019s new Friday drama \u201cStill Shining\u201d explores the emotional journey of two young people who once shared a private world together and eventually become guiding lights in each other\u2019s lives.<\/p>\n
The series stars Park Jin-young and Kim Min-ju, both actors affiliated with Kakao Entertainment management labels.<\/p>\n
Park plays Yeon Tae-seo, a subway driver who quietly carries the memory of his first love from age 19. Though he appears cold and reserved on the outside, he hides a warm personality beneath the surface.<\/p>\n
Kim portrays Mo Eun-a, a former hotelier who now manages a traditional guesthouse stay in Seoul, bringing a bright and lovable charm to the character.<\/p>\n
The story follows the pair after they part ways at age 20 and reunite again at 30, exploring the lingering emotions of first love and the powerful pull of fate when they meet again.<\/p>\n
Actor Shin Jae-ha also appears as Bae Sung-chan, a supportive senior figure who helped guide Mo Eun-a into the hotel industry.<\/p>\n
\u201cStill Shining\u201d premiered Friday at 8:50 p.m. local time, with the first two episodes airing back-to-back.<\/p>\n
Netflix rom-com \u201cBoyfriend on Demand\u201d brings virtual dating twist<\/strong><\/p>\n Another highlight is Netflix\u2019s romantic comedy \u201cBoyfriend on Demand,\u201d starring BLACKPINK\u2019s Jisoo and actor Seo In-guk.<\/p>\n The series follows Mi-rae, a webtoon producer exhausted by everyday life who turns to a virtual dating simulation that allows users to \u201csubscribe\u201d to romantic experiences.<\/p>\n Jisoo said she wore more than 250 outfits for the role to portray the many fantasy scenarios within the simulation.<\/p>\n Seo plays Gyeong-nam, a mysterious co-worker who disrupts Mi-rae\u2019s routine life. He described their relationship as starting from a \u201chate relationship,\u201d a popular K-drama trope in which two characters begin by disliking each other before romance develops.<\/p>\n The show also features numerous special appearances by actors including Seo Kang-jun, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Kim Young-dae, Park Jae-beom and Lee Sang-yi, each appearing as different \u201cvirtual boyfriends\u201d in the simulation\u2019s various worlds.<\/p>\n \u201cBoyfriend on Demand\u201d was released worldwide Friday.<\/p>\n IU and Byeon Woo-seok spark buzz with royal contract marriage drama<\/strong><\/p>\n Among the most talked-about upcoming projects is MBC\u2019s \u201cPerfect Crown\u201d set to premiere in April.<\/p>\n The drama imagines a modern South Korea operating under a constitutional monarchy \u2014 an alternate-reality setting that blends royal tradition with contemporary society.<\/p>\n IU plays Sung Hee-ju, the second daughter of a wealthy conglomerate family who possesses beauty, intelligence and fierce ambition. Despite her immense wealth, her status as a commoner becomes a source of frustration in a society where royal lineage still matters.<\/p>\n Opposite her is Byeon Woo-seok, who rose to global popularity through the hit series \u201cLovely Runner.\u201d He plays Prince Ian, the king\u2019s second son \u2014 a man with elegance, authority and charisma, yet someone who must suppress his true desires because of royal expectations.<\/p>\n The two characters enter a contract marriage in an attempt to change their destinies, setting up what the show teases as a \u201cmarriage first, romance later\u201d storyline.<\/p>\n Fans are already anticipating the couple\u2019s on-screen chemistry, with particular curiosity about the newlywed moments between the fictional royal pair.<\/p>\n The drama will also draw attention for its director Park Joon-hwa, known for visually stylish romance series such as \u201cWhat\u2019s Wrong with Secretary Kim\u201d and \u201cAlchemy of souls.\u201d<\/p>\n This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.<\/span><\/em><\/p>\n <\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.koreatimes.co.kr \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A scene from “Perfect Crown” \/ Courtesy of Kakao Entertainment Kakao Entertainment is betting big on romance this spring, unveiling a lineup of K-dramas designed to deliver \u201cpink-tinted excitement\u201d to global viewers \u2014 including one highly anticipated pairing that has already stirred online buzz: IU and Byeon Woo-seok as a newly married royal couple. The […]<\/p>\n","protected":false},"author":2,"featured_media":2316995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2316994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/IU-and-Byeon-Woo-seok-as-a-royal-couple-Kakao-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2316994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2316994"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2316994\/revisions"}],"predecessor-version":[{"id":2316996,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2316994\/revisions\/2316996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2316995"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2316994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2316994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2316994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}