{"id":2317710,"date":"2026-03-08T00:10:07","date_gmt":"2026-03-08T00:10:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2317710"},"modified":"2026-03-08T00:10:07","modified_gmt":"2026-03-08T00:10:07","slug":"the-smartest-celebrity-perfume-marketing-strategy","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-smartest-celebrity-perfume-marketing-strategy\/","title":{"rendered":"The Smartest Celebrity Perfume Marketing Strategy"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/bhw-goyO__U?autoplay=1&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>Every Celebrity Has a Perfume Brand\u2026 But Who Did It Best?<\/p>\n<p>Commentary script:<br \/>\nEach artist tries to come up with the best marketing idea for their perfume brand. Kylie Jenner perfume bottle was designed as a sculpture of her hugging Kendall Jenner. Many people said she did this so the bottle would hold less perfume. Billie Eilish did the opposite, she released a full-sized bottle that you can refill, so you don\u2019t have to buy a new one every time. But Selena Gomez\u2019s strategy was different. She used scratch-and-sniff billboards so people could smell the fragrance, gain trust, and order it right away by scanning the barcode.<\/p>\n<p>Copyright Disclaimer:<br \/>\nWe respect copyright laws and comply with takedown requests. This video follows Fair Use guidelines, using material for commentary, criticism, and educational purposes.<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=bhw-goyO__U\">Video Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every Celebrity Has a Perfume Brand\u2026 But Who Did It Best? Commentary script: Each artist tries to come up with the best marketing idea for their perfume brand. Kylie Jenner perfume bottle was designed as a sculpture of her hugging Kendall Jenner. Many people said she did this so the bottle would hold less perfume. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2317711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25180],"tags":[],"class_list":["post-2317710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/1772928605_maxresdefault.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2317710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2317710"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2317710\/revisions"}],"predecessor-version":[{"id":2317712,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2317710\/revisions\/2317712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2317711"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2317710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2317710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2317710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}