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Prince Harry<\/a> and Meghan Markle<\/a> have been warned by a PR expert that their misalignment could confuse fans after their latest move. <\/a>The Duke and Duchess of Sussex spent two days in Jordan<\/a> spreading awareness about the humanitarian efforts of the Jordanian authorities and a range of agencies supporting the health and wellbeing of Syrians and Palestinians who have sought sanctuary in Jordan over the decades.<\/p>\n<\/div>\n During their visit<\/a>, the Sussexes met Jordanian leaders and senior health officials, engaged with WHO teams, visited frontline health and mental health programmes and met World Central Kitchen staff co-ordinating food relief for Gaza from Amman.<\/p>\n<\/div>\n But a PR expert said the couple are confusing their fans regarding their respective roles, and they need to work on their brand strategy in order to avoid disappointment.<\/p>\n<\/div>\n Renae Smith, founder of PR and branding agency The Atticism<\/a>, told the Daily Express: \u201cThe bigger strategic issue is alignment.<\/p>\n<\/div>\n \u201cIf Harry is doing humanitarian travel and Meghan is scaling a commercial lifestyle brand, those two narratives need to feel complementary, not parallel.<\/p>\n<\/div>\n \u201cUsually, when a public figure successfully straddles commerce and cause, there is a clear through-line that connects the two. Think of brands that tie product to purpose in a measurable way. Without that, it can feel like two separate lanes competing for attention.\u201d<\/p>\n<\/div>\n Ensure our latest royal headlines always appear at the top of your Google Search by making us a Preferred Source. <\/strong>Click here to activate<\/a><\/strong> or just add us as Preferred Source in your Google search settings.<\/strong><\/p>\n<\/div>\n Ms Smith added: \u201cAnd again, I think they now have very different lanes, and it may be time to stop trying to merge them. Let them stand independently.\u201d<\/p>\n<\/div>\n Elsewhere, the PR guru said that for a visit like this to \u201cgenuinely shift perception\u201d, the Sussexes would have to give it \u201cmeasurable impact, a strong narrative hook, or a defining moment that cuts through the noise\u201d.<\/p>\n<\/div>\n But she blasted: \u201cThis trip had none of those. It felt casually competent, but not strategic.\u201d<\/p>\n<\/div>\n