{"id":2319349,"date":"2026-03-09T09:38:26","date_gmt":"2026-03-09T09:38:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2319349"},"modified":"2026-03-09T09:38:26","modified_gmt":"2026-03-09T09:38:26","slug":"hollywoods-star-power-is-shifting","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hollywoods-star-power-is-shifting\/","title":{"rendered":"Hollywood\u2019s Star Power Is Shifting"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Hollywood has been fretting over the death of the movie star for nearly a decade now, and the fear is not unfounded: The golden era when the likes of Tom Cruise, Julia Roberts, Brad Pitt, and Denzel Washington could coax audiences to the cinema with sheer name recognition seems to be passing into memory without enough proper successors to take their places. For a while, franchise sequels, which produced a whole new group of leading men and women, appeared set to replace the classic star vehicle. Many of these works, however, are built around familiar characters, not the people portraying them; actors such as \u201cthe Chrises\u201d (Hemsworth, Evans, Pine, and Pratt) have at times struggled to maintain their commercial success outside of the popular intellectual property that launched them.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Now the industry is in a bit of a strange no-man\u2019s-land. Once-reliable bets, such as established brands and genres, are floundering somewhat, and stars seem to matter less and less. But this moment feels artistically exciting, if financially risky: During Presidents\u2019 Day weekend, none of the top five films at the box office was a sequel, and only one, <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/2026\/02\/wuthering-heights-movie-review-emerald-fennell\/685938\/\"><i>Wuthering Heights<\/i><\/a>, was based on an existing property. Odd phenomena such as <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/2026\/02\/iron-lung-markiplier-youtuber-movie-review\/686020\/\"><i>Iron Lung<\/i><\/a>, a horror movie self-funded by a popular YouTuber that has grossed nearly $50 million worldwide, also suggest that there are innovative ways to appeal to theatergoers. Another emerging trend skews more classic Hollywood\u2014directors, particularly those who might be considered auteurs for their well-defined aesthetic and storytelling style, have begun to matter just as much as the actors attached to them. Yes, 2026 will bring a new <i>Avengers<\/i> installment, <i>The Super Mario Galaxy Movie<\/i>, and a Michael Jackson biopic. What\u2019s atop the Rotten Tomatoes list of the year\u2019s most anticipated releases, though? A note that Steven Spielberg and Christopher Nolan have new movies on the way.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">For decades, if there was one filmmaker most viewers could identify, it was Spielberg. In the 1970s and \u201980s, the director of smash hits including <i>E.T. <\/i>and <i>Jaws<\/i> established himself as such a force that his mere participation as an executive producer (on movies as varied as <i>Gremlins <\/i>and <i>An American Tail<\/i>) functioned as an automatic guarantee of quality. A few other blockbuster figures came close to ascending to that status in the years that followed, including James Cameron and Peter Jackson; certain indie breakouts, such as Quentin Tarantino and Spike Lee, became minor celebrities through sheer force of personality. But lately, as Hollywood has struggled to sell its films on the backs of big stars, hard-core cinephiles\u2014the type of moviegoer who buys tickets months in advance and logs everything they\u2019ve seen on Letterboxd\u2014have begun emphasizing the role of the director in deciding what to watch. Studios now seem to be picking up on this interest: <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/christopher-nolan-odyssey-sells-out-year-early-1236319117\/\">The prerelease discussion<\/a> of Nolan\u2019s version of <i>The Odyssey<\/i>, for instance,<i> <\/i>primarily frames the movie as his grandest effort yet, despite the presence of A-listers such as Matt Damon, Zendaya, and Tom Holland.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Spielberg\u2019s name, after all these years, still holds cachet\u2014it is the only one above the title on <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.disclosuredaymovie.com\/gallery\/\">the teaser poster<\/a> for the sci-fi drama <i>Disclosure Day<\/i>,<i> <\/i>out this summer. Yet even lesser-known filmmakers have become a selling point: The latest reboot of <i>The<\/i> <i>Mummy<\/i> is titled <i>Lee Cronin\u2019s<\/i> <i>The Mummy<\/i>, making the young writer-director sound like the next cause c\u00e9l\u00e8bre in that genre (regardless of whether critics agree or not). And <i>Wuthering Heights<\/i>, which topped the box office in its opening weekend, was prominently touted as the latest work from the director Emerald Fennell, despite the fact that her two prior films had made only about $20 million apiece worldwide. Fennell\u2019s penchant for <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/2026\/02\/wuthering-heights-emerald-fennell-margot-robbie-film-adaptation\/686081\/\">love-it-or-hate-it<\/a> erotic melodrama has distinguished her work among moviegoers; the resulting cultural fascination has helped her adaptation of Emily Bront\u00eb\u2019s novel pull in $150 million globally thus far.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Why studios are clinging to this kind of branding is easy to see. The two most Oscar-nominated films this year are <i><a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2025\/04\/sinners-ryan-coogler-movie-review\/682501\/\">Sinners<\/a> <\/i>and <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2025\/09\/one-battle-after-another-movie-review\/684262\/\"><i>One Battle After Another<\/i><\/a>, R-rated dramas from the directors Ryan Coogler and Paul Thomas Anderson. Neither movie, on the surface, sounds like an obvious success: <i>Sinners<\/i> is a music-filled vampire story set in 1932 Mississippi; <i>One Battle After Another <\/i>is a nearly three-hour-long, generation-spanning, political action-dramedy. Yet they won over not only critics but also wide audiences. Among the year\u2019s other big-budget productions, the films stood out to cinemagoers as idiosyncratic and stylish, with resonant themes of family and community. They captured each director at a professional turning point as well: Anderson has received Academy Award nominations, including for Best Picture, for his previous work, yet he had rarely broken through to a mainstream audience\u2014let alone made something at this scale. <i>Sinners<\/i>, meanwhile,<i> <\/i>was Coogler\u2019s leap out of the world of franchises (he made <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/entertainment\/archive\/2018\/11\/how-creed-forever-changed-rocky-series\/576757\/\"><i>Creed<\/i><\/a><i> <\/i>and the two <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/entertainment\/archive\/2018\/02\/the-provocation-and-power-of-black-panther\/553226\/\"><i>Black Panther<\/i><\/a><i> <\/i>installments). The movies\u2019 highly personal nature meant that Coogler and Anderson were as prominently discussed as their superstar leads, Michael B. Jordan and Leonardo DiCaprio.<\/p>\n<p id=\"injected-recirculation-link-0\" class=\"ArticleRelatedContentLink_root__VYc9V\" data-view-action=\"view link - injected link - item 1\" data-event-element=\"injected link\" data-event-position=\"1\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2025\/04\/sinners-movie-ryan-coogler-interview\/682556\/\">Read: Ryan Coogler didn\u2019t want to hide anymore<\/a><\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">In the particular case of Coogler, placing him front and center in <i>Sinners<\/i>\u2019 marketing makes sense. He\u2019s a young, vibrant, charming presence; he recently<a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.vulture.com\/article\/ryan-coogler-coke-freestyle-i-got-involved-with-that.html\"> <\/a>went viral for his paean to Freestyle soda machines on Amy Poehler\u2019s <i>Good Hang <\/i>podcast. He also talks about cinema nerdery\u2014film stock, aspect ratios\u2014in an accessible way. Studios have clearly taken notice of how warmly viewers respond to this more inside-baseball approach, as promotional campaigns and social-media collaborations that happily lean into technical language have grown more common in recent years. Back in 2023, Christopher Nolan sold younger audiences on <i>Oppenheimer <\/i>by <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.instagram.com\/reels\/CtFPLQJs3Fn\/\">detailing the mechanics<\/a> of IMAX-footage projection in clips with Reece Feldman, a TikTok creator whose film-production-themed videos has established him as Hollywood\u2019s \u201c<a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/reece-feldman-hollywood-studios-gen-z-whisperer-tiktok-1235648336\/\">Gen-Z whisperer<\/a>.\u201d Ahead of <i>One Battle After Another<\/i>\u2019s release in September, Warner Bros. trotted Anderson out to <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.youtube.com\/watch?v=C58Ce3u6hfw\">explain<\/a> the VistaVision cameras he used to shoot it, drumming up excitement among the average moviegoer about a niche type of cinematography; the studio even worked with a handful of theaters to show it in the vintage format<i>.<\/i> And the filmmaking team Phil Lord and Christopher Miller, regarded for their visual maximalism and subversive storytelling, <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.youtube.com\/watch?v=NLDida6fglw\">just broke down<\/a> the bespoke theater experiences planned for <i>Project Hail Mary<\/i>, their upcoming sci-fi movie\u2014including rollercoaster-like immersive options.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Obviously, having major stars involved is still valuable. Timoth\u00e9e Chalamet, who leads the Oscar-nominated movie <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/2025\/12\/marty-supreme-review-timothee-chalamet\/685462\/\"><i>Marty Supreme<\/i><\/a>, is a rare younger actor to qualify as a household name\u2014a fact that he used to <i>Marty Supreme<\/i>\u2019s advantage by <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/2025\/12\/timothee-chalamet-marty-supreme-press-tour\/685390\/\">dominating the press tour<\/a>. Anderson, whose previous films were made with modest funding, would likely never have gotten <i>One Battle<\/i>\u2019s blockbuster-size budget approved without DiCaprio\u2019s attachment. <i>Project Hail Mary <\/i>has Ryan Gosling on board as part of its big push, which includes a <i>Saturday Night Live<\/i>\u2013hosting gig and a (<a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.youtube.com\/watch?v=-nffwFUg2Bs\">faux<\/a>) <i>Jeopardy <\/i>appearance. Gosling, despite his level of fame, nonetheless has only two major hits to his credit: <i>Barbie <\/i>and <i>La La Land<\/i>. Meanwhile, in Julia Roberts\u2019s heyday, even a midsize movie for grown-ups could have made $100 million with her name behind it. Gosling\u2019s presence matters, and his work selling a movie will likely garner any studio the vital \u201cimpressions\u201d\u2014attention on social media, podcasts, YouTube\u2014that it seeks. But packaging actors, or <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2021\/10\/chloe-zhao-eternals-marvel-review\/620460\/\">even popular franchises<\/a>, with a director known for their specific point of view is becoming a prime selling point, upping a project\u2019s artistic bona fides.<\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">Perhaps the best example is <i>Barbie<\/i>. Warner Bros. and Mattel took the gamble of handing the brand to Greta Gerwig, who had emerged from the micro-indie mumblecore movement before netting Oscar attention with <i>Lady Bird <\/i>and <i>Little Women<\/i>. The self-referential pique of Gerwig\u2019s filmmaking style was vital to <i>Barbie<\/i>\u2019s gigantic success and its awards nominations; meanwhile, her star Margot Robbie\u2019s next project, the romantic fantasy <i>A Big Bold Beautiful Journey<\/i>, vanished without a trace in 2025. Next from Gerwig is an adaptation of <i>The Magician\u2019s Nephew<\/i>, the first chronological book in the <i>Narnia <\/i>saga, which Netflix is using to relaunch the beloved series this Thanksgiving. The previous big-screen versions of <i>Narnia<\/i>, in the 2000s, were directed by Andrew Adamson and Michael Apted\u2014neither of whom meant much to most ticket-buyers. <i>Narnia<\/i> was the only name that mattered; now Gerwig\u2019s will be just as important.<\/p>\n<p id=\"injected-recirculation-link-1\" class=\"ArticleRelatedContentLink_root__VYc9V\" data-view-action=\"view link - injected link - item 2\" data-event-element=\"injected link\" data-event-position=\"2\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2023\/07\/barbie-movie-greta-gerwig-interview\/674817\/\">Read: Greta Gerwig\u2019s lessons from <i>Barbie<\/i> land<\/a><\/p>\n<p class=\"ArticleParagraph_root__4mszW\" data-flatplan-paragraph=\"true\">It\u2019s unlikely that Hollywood will ever see a return of the truly <a rel=\"nofollow\" target=\"_blank\" data-event-element=\"inline link\" href=\"https:\/\/www.theatlantic.com\/books\/2026\/02\/the-real-secret-to-a-filmmakers-success\/685934\/\">freewheeling days of the \u201970s<\/a>, when studios took chances on letting auteurs such as Francis Ford Coppola, Robert Altman, and Martin Scorsese reinvent a stuffy system and push storytelling boundaries. Superhero sequels such as <i>Avengers: Doomsday <\/i>and <i>Supergirl <\/i>are still major pillars of the 2026 release calendar, along with the new <i>Dune<\/i>,<i> Super Mario<\/i>, and <i>Star Wars<\/i> movies. The overreach of the 2010s saw the industry assume that audiences would always show up to reheated editions of the same genre formulas, only to be proved wrong. Directors whose personal style has become a box-office draw likely won\u2019t be able to fill the financial gap left by audiences\u2019 declining interest in long-running franchises\u2014but for the sake of cinema, trusting the artist is always going to be worth the gamble.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.theatlantic.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood has been fretting over the death of the movie star for nearly a decade now, and the fear is not unfounded: The golden era when the likes of Tom Cruise, Julia Roberts, Brad Pitt, and Denzel Washington could coax audiences to the cinema with sheer name recognition seems to be passing into memory without [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2319350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2319349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Hollywoods-Star-Power-Is-Shifting.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2319349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2319349"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2319349\/revisions"}],"predecessor-version":[{"id":2319351,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2319349\/revisions\/2319351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2319350"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2319349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2319349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2319349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}