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Parrot Analytics and Radial Entertainment have formed a multi-year enterprise partnership that will put Parrot\u2019s audience demand analytics to use to inform Radial\u2019s programming, content valuation and growth strategy the companies announced on Monday.<\/p>\n
The agreement \u201cadds Parrot Analytics to the objective measurement layer across Radial\u2019s operations, enabling the company to price catalogs with confidence, optimize distribution strategies, and expand internationally with greater precision,\u201d according to the official release.<\/p>\n
Radial was formed via Oaktree Capital, through the combination of Shout! Studios and FilmRise, and is described as \u201ca purpose\u2011built independent distributor for the streaming era.\u201d With a library of more than 70,000 movies and TV episodes (including all of \u201cAlf\u201d), Radial \u201cpairs Shout!\u2019s curatorial legacy with FilmRise\u2019s data-driven AVOD\/FAST engine, with audience insights now informed by Parrot Analytics\u2019 independent audience demand standard.\u201d<\/p>\n
\u201cWe are institutionalizing a rigorous, data-driven approach to valuing content and allocating resources,\u201d said David Buoymaster, Chief Investment Officer at Radial Entertainment, in an official statement. \u201cIntegrating Parrot Analytics is an exciting addition to our population of data signals being used to evaluate titles and libraries objectively and act with greater conviction.\u201d<\/p>\n
The partnership will serve to add \u201can additional strategic capability for Radial\u2019s leadership: For its investment and underwriting teams, Parrot Analytics delivers a consistent, defensible view of global audience demand to value single titles, libraries, and prospective M&A transactions \u2013 supporting disciplined capital allocation. The company\u2019s enterprise platform also offers territory- and taste-cluster insights to guide channel creation and programming across FAST and SVOD partners, while simultaneously identifying new markets where Radial\u2019s brands and IP will resonate most for international growth.\u201d<\/p>\n
While Radial serves as the corporate platform, Shout! and FilmRise continue as consumer-facing brands, preserving fan equity as Radial deploys a unified, analytics-first approach across AVOD, FAST, SVOD, transactional, broadcast, and physical windows worldwide.<\/p>\n
\u201cWe are in an era where data\u2011driven precision is no longer optional for media companies \u2013 it\u2019s essential,\u201d said Alejandro Rojas, Global Head of Parrot IQ and VP Applied Analytics at Parrot Analytics, in an official statement. \u201cRadial Entertainment was purpose-built for this reality, and their choice to embed our platform at the core of their investment strategy sets a new benchmark for independents. We\u2019re proud to support their global growth.\u201d<\/p>\n
With one demand standard across Shout! and FilmRise, Radial links audience attention to revenue \u2013 pricing with proof, programming with precision, and expanding internationally with discipline.<\/p>\n