{"id":2321759,"date":"2026-03-10T17:22:04","date_gmt":"2026-03-10T17:22:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2321759"},"modified":"2026-03-10T17:22:04","modified_gmt":"2026-03-10T17:22:04","slug":"robots-provide-entertainment-on-this-cruise-ship","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/robots-provide-entertainment-on-this-cruise-ship\/","title":{"rendered":"Robots Provide Entertainment on This Cruise Ship"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Roller coasters, bumper cars, musicals, or ziplines: Cruise ships offer plenty to entertain passengers. One cruise line is now testing the entertainment of the future\u2013with robots on cruise ships. TRAVELBOOK reveals what\u2019s behind it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Have you ever wanted to dance with a robot or get up close to a robo-dog? What you usually see on social media is becoming a reality with MSC Cruises. In 2026, the company is taking new approaches to entertainment on its ships. Matteo Mancini, director of family entertainment development at MSC, explains in a press release that they are consistently looking to the future and investing specifically in the development of modern, digital, and immersive entertainment formats. This includes the use of AI robots on board.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">AI-Controlled Dogs and Robot Parades<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On selected ships, AI-controlled robot dogs and humanoid robots\u2013designed to resemble humans\u2013will soon be on board. An initial test will be conducted on the \u201cMSC Bellissima.\u201d But that\u2019s not all. They will also be deployed during the world cruise on the MSC Magnifica.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Passengers can meet the robots, and there will be robot parades and interactive robotics workshops for children. Dance performances are also planned. Additionally, they will march in a grand parade and interact with guests, explains an MSC Cruises spokesperson to TRAVELBOOK.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Bartender \u201cRob\u201d has been entertaining guests on the MSC Virtuosa for several years<\/p>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">\u201cRob\u201d Entertains the Passengers<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The cruise line is not testing robots on board for the first time. \u201cSince 2021, we have had a bar on the \u2018MSC Virtuosa\u2019 with a robot bartender who serves and entertains guests in eight languages,\u201d the spokesperson told TRAVELBOOK. The bartender robot \u201cRob\u201d is part of a unique entertainment experience. Passengers find themselves in a bar inspired by a futuristic spaceship. There are 3D holograms, digital art walls, and interactive tables with touchscreens.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cRob\u201d not only mixes drinks but also chats with guests and displays various human-like facial expressions. According to the cruise line, he enjoys telling jokes, posing riddles, or dancing when he\u2019s in the mood. However, the robot is not alone. Real staff is also present\u2013and that will remain the case. Both at the bar and during workshops or dance performances. \u201cNone of the robots replace the crew; they primarily serve to entertain guests, especially children,\u201d explains the MSC spokesperson.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The post <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.travelbook-magazine.com\/travel\/cruise\/robots-provide-entertainment-on-this-cruise-ship\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Robots Provide Entertainment on This Cruise Ship;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Robots Provide Entertainment on This Cruise Ship&quot;}\" class=\"link \">Robots Provide Entertainment on This Cruise Ship<\/a> appeared first on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.travelbook-magazine.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:TRAVELBOOK;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;TRAVELBOOK&quot;}\" class=\"link \">TRAVELBOOK<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source uk.style.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roller coasters, bumper cars, musicals, or ziplines: Cruise ships offer plenty to entertain passengers. One cruise line is now testing the entertainment of the future\u2013with robots on cruise ships. TRAVELBOOK reveals what\u2019s behind it. Have you ever wanted to dance with a robot or get up close to a robo-dog? What you usually see on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2321761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[433847,446232,21741,440092,309747,446229,449970],"class_list":["post-2321759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cruise-line","tag-cruise-ships","tag-entertainment","tag-humanoid-robots","tag-msc-cruises","tag-msc-magnifica","tag-travelbook"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Robots-Provide-Entertainment-on-This-Cruise-Ship.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2321759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2321759"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2321759\/revisions"}],"predecessor-version":[{"id":2321762,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2321759\/revisions\/2321762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2321761"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2321759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2321759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2321759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}