<\/p>\n
Dr. Seuss Enterprises<\/a> is deepening its long-standing relationship with WildBrain CPLG<\/a> to create immersive, real-world experiences for its classic stories across the U.K., Europe, and Asia-Pacific.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n Under the expanded agreement, WildBrain CPLG<\/a> will represent location-based entertainment (LBE) rights for a range of Dr. Seuss properties, such as How the Grinch Stole Christmas!<\/em>, The Cat in the Hat,<\/em> and Oh, The Places You\u2019ll Go!<\/em> The upcoming offerings will span theme park attractions, family entertainment centers, exhibitions, and walk-through installations, giving families new ways to discover and explore Dr. Seuss\u2019s wacky worlds.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n \u201cThis expansion represents a significant next step in our partnership with Dr. Seuss Enterprises<\/a> at a time when demand for immersive, story\u2011driven experiences has never been stronger,\u201d said Maarten Weck, EVP of Global Partnerships & Licensing, WildBrain. \u201cThese brands, with their timeless tales, delightful art, and beloved characters, continue to resonate across generations and are ideal for high\u2011quality experiences that will create long-term value, uphold creative integrity, and stay true to Dr. Seuss\u2019 mission to inspire reading and joyful learning for children and families worldwide.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n The move builds on the companies\u2019 existing consumer products licensing<\/a> partnership at a key time for the Dr. Seuss brand. The latest Dr. Seuss feature film, Warner Bros. Animation\u2019s<\/a> The Cat in the Hat<\/em>, will hit theaters Nov. 6, just as preparations begin for the 70th anniversary celebrations for The Cat in the Hat<\/em> and How the Grinch Stole Christmas!<\/em> in 2027. With this international LBE push, WildBrain CPLG and Dr. Seuss Enterprises will be able to better meet the worldwide demand and cement the brands in the cultural zeitgeist.<\/p>\n <\/span><\/p>\n <\/p>\n For more information about the collaboration, visit drseussenterprises.com<\/a> and wildbrain.com<\/a>.\u00a0<\/p>\n <\/span>\t\t<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source toybook.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Dr. Seuss Enterprises is deepening its long-standing relationship with WildBrain CPLG to create immersive, real-world experiences for its classic stories across the U.K., Europe, and Asia-Pacific.\u00a0 Under the expanded agreement, WildBrain CPLG will represent location-based entertainment (LBE) rights for a range of Dr. Seuss properties, such as How the Grinch Stole Christmas!, The Cat in […]<\/p>\n","protected":false},"author":2,"featured_media":2322055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[450019,389438,393284,325173,450020,450021,408039,344164,344022,450022],"class_list":["post-2322054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-dr-seuss-enterprises","tag-dr-seuss","tag-how-the-grinch-stole-christmas","tag-licensing","tag-maarten-weck","tag-oh-the-places-youll-go","tag-the-cat-in-the-hat","tag-warner-bros-animation","tag-wildbrain","tag-wildbrain-cplg"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Dr-Seuss-WildBrain-Expand-into-Location-Based-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2322054"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322054\/revisions"}],"predecessor-version":[{"id":2322056,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322054\/revisions\/2322056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2322055"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2322054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2322054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2322054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}