<\/p>\n
New deal builds on long-standing consumer products partnership and will see How the Grinch Stole Christmas!<\/em>, The Cat in the Hat<\/em>, Oh, The Places You\u2019ll\u00a0Go<\/em>!\u00a0and more,\u00a0brought\u00a0to life\u00a0through world-class experiences\u00a0for fans and families\u00a0<\/strong><\/p>\n London, UK \u2013\u00a0<\/strong> Dr. Seuss Enterprises and WildBrain CPLG have expanded their licensing agreement to include represent Location-Based Entertainment (LBE) across the UK, Europe and Asia-Pacific (excluding Greater China).<\/p>\n The new agreement builds on a successful consumer products partnership across these regions and represents a significant strategic milestone as Dr. Seuss Enterprises expands the presence of its beloved franchises\u2014including How the Grinch Stole\u00a0Christmas!,<\/em>\u00a0The Cat in the Hat<\/em>\u00a0and Oh, The Places You\u2019ll\u00a0Go!<\/em>\u2014through LBE\u00a0ahead of major content launches and\u00a0landmark\u00a0anniversaries.<\/p>\n Under the expanded agreement, WildBrain CPLG\u2019s LBE team, led by Evi Sari, Vice President, Global LBE, will identify and spearhead opportunities for immersive, high\u2011quality branded experiences across theme parks, family entertainment centres (FECs), exhibitions and walk\u2011through attractions.<\/p>\n With the highly-anticipated The Cat in the Hat<\/em> animated feature, staring Bill Hader, debuting on November 6 from Warner Bros. Pictures Animation, and the 70th anniversaries of The Cat in the Hat<\/em>\u00a0and How the Grinch Stole Christmas!<\/em> in 2027, WildBrain CPLG aims to deliver experiences bringing Dr. Seuss\u2019 classic stories into immersive environments that deepen fan engagement and build long-term brand value.<\/p>\n Susan Brandt, President and CEO of Dr. Seuss Enterprises,\u00a0said:\u00a0\u201cFandom for the Dr. Seuss property continues to accelerate, as its characters and stories remain\u00a0firmly at the center of the cultural zeitgeist. We are actively expanding our\u00a0location-based entertainment business to meet growing global demand, creating immersive experiences that bring our stories to life for fans of all ages. Through our collaboration with WildBrain\u00a0CPLG, we are scaling this category with intention and innovation\u2014unlocking new opportunities for audiences worldwide to engage directly with our IP in meaningful, memorable ways.\u201d<\/p>\n Maarten Weck, EVP, Global Partnerships & Licensing, WildBrain, said:\u00a0\u201cThis expansion represents\u00a0a significant next step in our partnership with Dr. Seuss Enterprises\u00a0at a time when demand for immersive, story\u2011driven experiences has never been stronger.\u00a0These\u00a0brands, with their\u00a0timeless\u00a0tales,\u00a0delightful\u00a0art\u00a0and\u00a0beloved\u00a0characters,\u00a0continue to resonate across generations\u00a0and\u00a0are ideal for\u00a0high\u2011quality experiences that\u00a0will\u00a0create long-term value,\u00a0uphold\u00a0creative integrity\u00a0and\u00a0stay true to\u00a0Dr. Seuss\u2019\u00a0mission to inspire reading and joyful learning for children and families worldwide.\u201d<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source licensinginternational.org \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" New deal builds on long-standing consumer products partnership and will see How the Grinch Stole Christmas!, The Cat in the Hat, Oh, The Places You\u2019ll\u00a0Go!\u00a0and more,\u00a0brought\u00a0to life\u00a0through world-class experiences\u00a0for fans and families\u00a0 London, UK \u2013\u00a0 Dr. Seuss Enterprises and WildBrain CPLG have expanded their licensing agreement to include represent Location-Based Entertainment (LBE) across the UK, […]<\/p>\n","protected":false},"author":2,"featured_media":2322155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2322154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Dr-Seuss-Enterprises-Expands-Agreement-with-WildBrain-to-Include-Location-Based.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2322154"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322154\/revisions"}],"predecessor-version":[{"id":2322156,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2322154\/revisions\/2322156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2322155"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2322154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2322154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2322154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}