{"id":2323660,"date":"2026-03-11T20:16:38","date_gmt":"2026-03-11T20:16:38","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2323660"},"modified":"2026-03-11T20:16:38","modified_gmt":"2026-03-11T20:16:38","slug":"hm-launches-music-project-hmredstage-with-giveon-dhee-absolutely","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hm-launches-music-project-hmredstage-with-giveon-dhee-absolutely\/","title":{"rendered":"H&M Launches Music Project H&M&REDSTAGE With Giveon, Dhee & Absolutely"},"content":{"rendered":"

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\n\tH&M has officially launched its H&M&RedStage, a new music<\/a> initiative described by the brand as a venue to spotlight the connection between fashion, sound and self-expression. The project pairs established artists with rising talent to reinterpret major tracks through a creative lens that merges style and music.<\/p>\n

\n\tThe inaugural installment, which debuted on Monday, features Giveon as the central creative force. The Grammy-nominated R&B artist collaborated with H&M to build out his musical universe, inviting two emerging voices, Absolutely of London and Dhee from Australia, to reinterpret some of his best-known songs. Giveon also revisited his own catalogue, recording fresh versions of some of his songs.<\/p>\n

\n\t\u201cI\u2019ve always believed that style is a quiet extension of who you are,\u201d Giveon told WWD. \u201cIt\u2019s not separate from the music \u2014 it\u2019s part of the story. This project wasn\u2019t just about reinventing songs; it was about creating a world around them.\u201d<\/p>\n

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\t\t\t\t\tGiveon<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of H&M<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tReflecting on the reinterpretations, he added, \u201cThere\u2019s something vulnerable about hearing your songs through someone else\u2019s voice. They didn\u2019t try to imitate; they translated. The final versions reminded me that once you release a song, it doesn\u2019t belong to you alone anymore \u2014 it evolves.\u201d<\/p>\n

\n\tH&M has a long-standing relationship with music, having partnered with international artists and performers across campaigns and collections. <\/p>\n

\n\t\u201cFashion is a story that can be told in many different ways, but always with self-expression at heart,\u201d J\u00f6rgen Andersson, H&M\u2019s chief creative officer, told WWD. \u201cMusic brings unforgettable moments to life, and H&M&RedStage is one way of telling that story.\u201d<\/p>\n

\n\tAndersson added that the project embodies H&M\u2019s focus on inclusivity and creative exploration. \u201cFashion, creativity, and music<\/a> bring people together at many cross points. Giving a global stage to established as well as emerging talents truly encompasses what the H&M brand stands for.\u201d<\/p>\n

\n\tH&M plans to continue H&M&RedStage as an ongoing exploration of artistic identity, with future collaborations designed to highlight how fashion shapes sound.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

H&M has officially launched its H&M&RedStage, a new music initiative described by the brand as a venue to spotlight the connection between fashion, sound and self-expression. The project pairs established artists with rising talent to reinterpret major tracks through a creative lens that merges style and music. The inaugural installment, which debuted on Monday, features […]<\/p>\n","protected":false},"author":2,"featured_media":2323661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[21800],"class_list":["post-2323660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/HM-Launches-Music-Project-HMREDSTAGE-With-Giveon-Dhee-Absolutely.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2323660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2323660"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2323660\/revisions"}],"predecessor-version":[{"id":2323662,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2323660\/revisions\/2323662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2323661"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2323660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2323660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2323660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}