{"id":2324610,"date":"2026-03-12T12:33:46","date_gmt":"2026-03-12T12:33:46","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2324610"},"modified":"2026-03-12T12:33:46","modified_gmt":"2026-03-12T12:33:46","slug":"from-82e-to-kay-beauty-indian-celebrities-building-beauty-brands","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/from-82e-to-kay-beauty-indian-celebrities-building-beauty-brands\/","title":{"rendered":"From 82\u00b0E to Kay Beauty: Indian celebrities building beauty brands"},"content":{"rendered":"<p><\/p>\n<div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T162330.313-2026-03-7f794a1cfacbe430f4429fb5244b09ed.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Deepika Padukone launched skincare brand 82\u00b0E, inspired by India\u2019s longitude line. The brand blends traditional Indian ingredients with modern scientific formulations.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T162601.947-2026-03-9cb2573012c9ffc937f7c9fb27ef9534.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Actor Kriti Sanon entered the beauty space with skincare brand Hyphen. The brand positions itself as science-backed, minimalist skincare for everyday routines.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T163013.438-2026-03-6294e49c172e6e094b69a44a7615b427.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Designer Masaba Gupta expanded into beauty with LoveChild by Masaba. The brand combines bold colours and playful packaging with makeup and fragrances.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T163351.010-2026-03-6c1ac280f819f35e9f980df5ae8104e4.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Priyanka Chopra Jonas founded haircare brand Anomaly. The brand focuses on affordable haircare and sustainable packaging.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T163633.544-2026-03-9e1bfb0389e4c3721e3fb32cc36f593c.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Sunny Leone launched cosmetics brand Star Struck. The label offers bold makeup shades and everyday beauty products.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"caption_img\" loading=\"lazy\" src=\"https:\/\/images.storyboard18.com\/storyboard18\/2026\/03\/Vis-2026-03-12T164733.074-2026-03-19f6f2ff85a77cc3cec26af50d3f535a.png\" alt=\"images.storyboard18.com\"\/><\/p>\n<p style=\"font:italic normal 20px\/26px Exo;text-align:center\">Bollywood actor Katrina Kaif co-founded Kay Beauty with Nykaa in 2019. The brand focuses on makeup designed for Indian skin tones and everyday wear.<\/p>\n<\/div>\n<p><b>First Published on<\/b>\u00a0March 12, 2026, 17:16:02 IST<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.storyboard18.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deepika Padukone launched skincare brand 82\u00b0E, inspired by India\u2019s longitude line. The brand blends traditional Indian ingredients with modern scientific formulations. Actor Kriti Sanon entered the beauty space with skincare brand Hyphen. The brand positions itself as science-backed, minimalist skincare for everyday routines. Designer Masaba Gupta expanded into beauty with LoveChild by Masaba. The brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2324611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2324610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/From-82\u00b0E-to-Kay-Beauty-Indian-celebrities-building-beauty-brands.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2324610"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324610\/revisions"}],"predecessor-version":[{"id":2324612,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324610\/revisions\/2324612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2324611"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2324610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2324610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2324610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}