Universal<\/a> was aggressive in brokering deals that shortened the theatrical window to 17 days, or three weekends. Now the studio is committing to longer runs, promising a minimum of five weekends in 2025 and seven weekends in 2027 before a film moves to home entertainment.<\/p>\nIt\u2019s also a huge win for movie theater owners, who have long argued that audiences wouldn\u2019t pay to see films on the big screen if they could wait a few weeks to watch them at home. Way back when, 90-day windows were the norm but the average shrunk to roughly 45 days since the great Covid box office reset.<\/p>\n
\u201cOur windowing strategy has always been designed to evolve with the marketplace, but we firmly believe in the primacy…<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters. It\u2019s a major change from the pandemic era when Universal was aggressive in brokering deals that shortened the theatrical window to 17 days, or three weekends. Now the studio is committing to longer runs, promising a […]<\/p>\n","protected":false},"author":2,"featured_media":2324833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2324832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Movie-Theaters-Rejoice-Universal-Extends-Theatrical-Window-to-Five-Weekends.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2324832"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324832\/revisions"}],"predecessor-version":[{"id":2324834,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2324832\/revisions\/2324834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2324833"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2324832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2324832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2324832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}