{"id":2326338,"date":"2026-03-13T12:04:58","date_gmt":"2026-03-13T12:04:58","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2326338"},"modified":"2026-03-13T12:04:58","modified_gmt":"2026-03-13T12:04:58","slug":"hong-kong-monetary-authority-hkma-releases-new-anti-fraud-a-i-music-video-confronting-lachachu-innovative-promotional-strategy-wins-international-communications-initiativ","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hong-kong-monetary-authority-hkma-releases-new-anti-fraud-a-i-music-video-confronting-lachachu-innovative-promotional-strategy-wins-international-communications-initiativ\/","title":{"rendered":"Hong Kong Monetary Authority – HKMA releases new anti-fraud A.I. music video \u201cConfronting Lachachu\u201d Innovative promotional strategy wins international \u201cCommunications Initiative\u201d award"},"content":{"rendered":"

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The Hong Kong Monetary Authority (HKMA) today (13 March) released the full music video (MV) of its new anti-fraud song \u201cConfronting Lachachu\u201d under its 2026 anti-fraud public education campaign, aiming to deliver anti-fraud messages in an entertaining yet educational way, and to unite all sectors of the society in combating scams.\u00a0<\/p>\n

The new MV is inspired by the kung fu (martial arts) game concept and produced with artificial intelligence (A.I.) technology. It features Mr Arthur Yuen, Deputy Chief Executive of the HKMA, who sings while transforming into a game character and facing off against the\u00a0original fraudster character \u201cLachachu\u201d (despicable banana in Cantonese) in a battle between good and evil.\u00a0 The \u201cLachachu\u201d disguises itself as various identities, including a ticket scalper, customer service representative, courier, and a dating partner, to entice members of the public into clicking suspicious links, disclosing personal information, or making instant fund transfers.\u00a0 The HKMA urges the public to remember three golden rules for fraud prevention:<\/p>\n

    \n
  1. Click the links, fall for scams<\/strong>: Don\u2019t click on suspicious links;<\/li>\n
  2. Path to quick cash leads to financial ruins<\/strong>: Never pay an advanced fee for a reward; and<\/li>\n
  3. Fake romance drains real fortunes<\/strong>: Don\u2019t transfer money or share personal information in \u201conline romances\u201d.<\/li>\n<\/ol>\n

    In recent years, the HKMA has been proactively enhancing public awareness of fraud prevention through innovative approaches. The launch of this new video sustains the down-to-earth approach in previous promotional efforts. With joint action in building a collective defence against scams in the society, fraud cases have shown signs of slowing down in recent years. The Hong Kong Police Force\u2019s statistics indicate that 43,212 fraud cases were recorded in 2025\u2014a 2.9% drop from 2024, marking the first decrease since 2019.<\/p>\n

    The HKMA\u2019s approach to public education has garnered international recognition. \u00a0The HKMA has launched an anti-fraud song \u201cDon\u2019t Click Links Indiscriminately\u201d, co-performed by Mr Arthur Yuen and singer Mr Wan Kwong, as well as the\u00a0\u201cLachachu\u201d\u2019s interactive promotion of anti-fraud messages in the community. These initiatives have been recognised with the \u201cCentral Banking Awards 2026 \u2013 Communications Initiative\u201d by the international financial publication Central Banking. The HKMA expresses gratitude to the global judging panel for this acknowledgement.\u00a0\u00a0 \u00a0Going forward, the HKMA will continue to promote fraud prevention in collaboration with different stakeholders in ways that resonate with the public\u2019s lifestyle, continuously strengthening the robustness and resilience of Hong Kong\u2019s financial system.<\/p>\n

    The full version of the \u201cConfronting Lachachu\u201d is now available on the HKMA\u2019s official social media platforms.\u00a0<\/p>\n

    \u00a0<\/p>\n

    Hong Kong Monetary Authority
    13 March 2026<\/p>\n

    \u00a0<\/p>\n


    Anti-Fraud A.I. Music Video \u201cConfronting Lachachu\u201d Screenshot: The \u201cLachachu\u201d (despicable banana in Cantonese) disguises itself as various identities to steal the hard-earned money of members of the public.<\/p>\n

    \"Anti-Fraud
    Anti-Fraud A.I. Music Video \u201cConfronting Lachachu\u201d Screenshot: Mr Arthur Yuen, Deputy Chief Executive of the Hong Kong Monetary Authority, transforms into a game character and faces off against the \u201cLachachu\u201d (despicable banana in Cantonese) in a battle between good and evil.<\/p>\n

    \"Mr
    Mr Eddie Yue, Chief Executive of the Hong Kong Monetary Authority, hopes to raise public awareness of fraud prevention through anti-fraud campaigns.<\/p>\n<\/p><\/div>\n

    \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

    \u2018 Some details of this article were extracted from the following source www.hkma.gov.hk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    The Hong Kong Monetary Authority (HKMA) today (13 March) released the full music video (MV) of its new anti-fraud song \u201cConfronting Lachachu\u201d under its 2026 anti-fraud public education campaign, aiming to deliver anti-fraud messages in an entertaining yet educational way, and to unite all sectors of the society in combating scams.\u00a0 The new MV is […]<\/p>\n","protected":false},"author":2,"featured_media":2326339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2326338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Hong-Kong-Monetary-Authority-HKMA-releases-new-anti-fraud-AI.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2326338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2326338"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2326338\/revisions"}],"predecessor-version":[{"id":2326340,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2326338\/revisions\/2326340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2326339"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2326338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2326338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2326338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}