<\/p>\n
A trio of top media execs talked up unscripted with gusto today and they have a right to be upbeat, the format is huge. Decades old Dancing With The Stars \u2014 the ABC<\/a>\u00a0series based on BBC format\u00a0Strictly Come Dancing \u2014 is \u00a0coming off one of its best seasons ever with its highest rated finale in nine years.<\/a> Juggernaut Love Island USA just renewed for Season 8<\/a> at Peacock, after Season 7 of the U.S. remake of the British series became\u00a0its most-watched original season ever<\/a>.<\/p>\n \u201cWe treat it like sport in a way,\u201d said Sharon Vuong, EVP Unscripted NBC, at a SXSW conversation Saturday.<\/p>\n More from Deadline<\/strong><\/p>\n \u201cIt\u2019s a daily show. It\u2019s real time. It\u2019s happening on Monday. it\u2019s happening on Tuesday. And when we produce the show, we\u2019re producing the content for social at the same time, so it continues the story. And we do that six days a week, plus we have Aftersun [weekly companion podcast], and I think that super-serves the fandom. And we\u2019re constantly evolving and testing ourselves to try to get new ways to deliver that content.\u201d she said at the panel Unscripted Gold: Turning Real Life into Global Hits, alongside Jilly Pearce, SVP of Unscripted for ABC and Hulu, and Ryan O\u2019Dowd, President of Unscripted at BBC Studios, a prolific producer of the format.<\/p>\n In a landscape of declining linear viewing, live is a key draw as are shows with relatable human stories, and evolving plot lines with winners and losers They generate massive online engagement. Social media is basically unscripted and its rise has backstopped the once humble entertainment genre and is helping propel it. Older shows must stay fresh and one way is for talent to crossing from show to show with a multiplier effect.<\/p>\n \u201cReality was always the original, authentic place to see real people be themselves, whether they were celebrities or not,\u201d said Vuong. Social media is \u201csuper serving\u201d unscripted content, \u201cthe big content, like episodic television, unscripted competition type shows. We are just in this era now where you are getting unscripted content across all social media as well as in long form and there\u2019s no other place that you can really do that.\u201d<\/p>\n \u201cThe net for us is wider and wider and we\u2019re just diving in,\u201d And the way I think about it is we are inviting each show\u2019s audience over to the next show by giving them more of what they want and love. And in our ecosystem, it\u2019s now incredibly complex. You have Taylor Frankie Paul about to be our next Bachelorette [Season 22]. So Season 4 of Mormon Wives will take you all the way up to Taylor going into The Bachelorette. And then Season 5, for the first time ever, will show you what happens next,\u201d said Pearce.<\/p>\n \u201cWe also have Vanderpump Villa, which is kind of our White Lotus, where all the guests are reality stars from our ecosystem \u2026 Brooks Nader, who came out of Dancing With The Stars is now doing Love Thy Nader Season 2.\u201d<\/p>\n Added Vuong, \u201cI think the more we can super serve the fandoms, whether it\u2019s a Bravo universe popping into Traders, Love Island popping into Traders, going into The Voice, Ariana hosting Love Island, coming from Vanderpump. I think that\u2019s the idea of discovery and rediscovery \u2026 and you\u2019ve got kind of a winning formula, because you get to see everyone.\u201d<\/p>\n It\u2019s become a \u201creality universe,\u201d said O\u2019Dowd at the panel, moderated by Variety\u2019s Emily Longoretta. There was a time when \u201cwe were not willing to do that, and the networks were very protective over that. \u2018That feels like it\u2019s a NBC talent, and they\u2019ve been discovered on NBC. We can\u2019t be seen to take someone like that and try to make them [at] ABC or a Disney.\u2019 Now it\u2019s one giant ecosystem where we all kind of superserve each other.\u201d<\/p>\n O\u2019Dowd said a big advantage is \u201cbeing able to be really nimble and act quickly. When I think of Dancing With The Stars, we always reserve one slot where probably two weeks, sometimes even a week before, we are announcing our entire cast on GMA, we\u2019ve yet to book that final cast member. In part, it\u2019s very stressful at times, but we\u2019re able to wait to the very last minute, because inevitably, there\u2019s going to be a big story that drops where someone comes out of obscurity and becomes the talk of the nation, in a way, we want to be able to, two weeks later, announce that we have that person on Dancing With The Stars. And that ability to be so quick and topical is something that we have the luxury of being able to do.\u201d<\/p>\n Best of Deadline<\/strong><\/p>\n Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A trio of top media execs talked up unscripted with gusto today and they have a right to be upbeat, the format is huge. Decades old Dancing With The Stars \u2014 the ABC\u00a0series based on BBC format\u00a0Strictly Come Dancing \u2014 is \u00a0coming off one of its best seasons ever with its highest rated finale in […]<\/p>\n","protected":false},"author":2,"featured_media":2328299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[41508,30781,24075,451205,451204,21928,30156],"class_list":["post-2328298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-dancing-with-the-stars","tag-love-island","tag-nbc","tag-ryan-odowd","tag-sharon-vuong","tag-social-media","tag-strictly-come-dancing"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Unscripted-Execs-On-The-Surging-Format-And-New-Reality-Universe.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2328298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2328298"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2328298\/revisions"}],"predecessor-version":[{"id":2328300,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2328298\/revisions\/2328300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2328299"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2328298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2328298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2328298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}