<\/p>\n
\n\tApplause Entertainment<\/a>, the Aditya Birla Group content studio behind \u201cScam 1992: The Harshad Mehta Story\u201d and \u201cCriminal Justice,\u201d has struck an exclusive partnership with Indian microdrama platform Story TV<\/a> to co-produce and distribute a new slate of short-form content for mobile audiences.<\/p>\n \n\tThe collaboration will span multiple genres, with Story TV also acquiring rights to Applause\u2019s romantic-thriller series \u201cHello Mini\u201d to adapt into a vertical microdrama format.<\/p>\n \n\tLaunched in July 2025 by the Eloelo group, Story TV has grown rapidly in India\u2019s nascent microdrama sector. The platform, which publishes episodes roughly one minute in length, says it has drawn more than 50 million users and built a catalogue of over 1,000 titles in the Hindi, Tamil and Telugu languages. Sensor Tower data cited by the company places it second among entertainment apps by global downloads.<\/p>\n \n\t\u201cAs an early entrant into microdramas in India we are at the forefront of blending storytelling and technology to expand this emerging format into mainstream territory,\u201d said Saurabh Pandey, founder and CEO of Story TV. \u201cOur partnership with Applause Entertainment will further expand the audience of microdramas with a focus on premium storytelling that is yet to be seen in the India microdrama and entertainment industry.\u201d<\/p>\n \n\tPrasoon Garg, chief business officer at Applause Entertainment, described the tie-up as a measured entry into a format the studio is still evaluating. \u201cAs newer storytelling formats like microdramas gain momentum, we see value in engaging with them through meaningful collaborations,\u201d he said. \u201cOur unique partnership with Story TV enables us to explore this emerging space alongside a platform that has demonstrated strong understanding of the format and its audiences, while we continue to assess its creative and viewer potential.\u201d<\/p>\n \n\tApplause, led by media veteran Sameer Nair, has established itself as a premium drama producer for platforms including Netflix, JioHotstar, Prime Video, Sony LIV and ZEE5, with credits including \u201cBlack Warrant,\u201d \u201cThe Hunt\u201d and \u201cUndekhi.\u201d The studio has also moved into theatrical films and documentaries, and recently launched a children\u2019s animation channel, \u201cApplaToon,\u201d on YouTube.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Applause Entertainment, the Aditya Birla Group content studio behind \u201cScam 1992: The Harshad Mehta Story\u201d and \u201cCriminal Justice,\u201d has struck an exclusive partnership with Indian microdrama platform Story TV to co-produce and distribute a new slate of short-form content for mobile audiences. The collaboration will span multiple genres, with Story TV also acquiring rights to […]<\/p>\n","protected":false},"author":2,"featured_media":2332811,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[353474,452066,452067],"class_list":["post-2332810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-applause-entertainment","tag-hong-kong-filmart","tag-story-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Applause-Entertainment-Story-TV-Team-for-Microdrama-Slate-in-India.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2332810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2332810"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2332810\/revisions"}],"predecessor-version":[{"id":2332812,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2332810\/revisions\/2332812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2332811"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2332810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2332810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2332810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}