{"id":2333263,"date":"2026-03-17T15:31:24","date_gmt":"2026-03-17T15:31:24","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2333263"},"modified":"2026-03-17T15:31:24","modified_gmt":"2026-03-17T15:31:24","slug":"beyonce-gives-rare-insight-into-how-daughters-blue-ivy-and-rumi-helped-with-cecred","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/beyonce-gives-rare-insight-into-how-daughters-blue-ivy-and-rumi-helped-with-cecred\/","title":{"rendered":"Beyonc\u00e9 Gives Rare Insight Into How Daughters Blue Ivy and Rumi Helped With C\u00e9cred"},"content":{"rendered":"<p><\/p>\n<div data-journey-body=\"standard-article\">\n<hr data-node-id=\"0\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\"><strong data-node-id=\"1.0\">THE RUNDOWN<\/strong><\/p>\n<ul data-node-id=\"2\" class=\"css-kw9lqy emevuu60\">\n<li aria-level=\"1\" style=\"list-style-type:disc;\" data-node-id=\"2.0\">Beyonc\u00e9 gave a rare interview, discussing how her daughters, Blue Ivy and Rumi Carter, helped with her hair care line C\u00e9cred\u2019s upcoming launch.<\/li>\n<li aria-level=\"1\" style=\"list-style-type:disc;\" data-node-id=\"2.1\">She also revealed she secretly tested its new products during her Cowboy Carter Tour.<\/li>\n<li aria-level=\"1\" style=\"list-style-type:disc;\" data-node-id=\"2.2\">The singer gave more behind-the-scenes insight on how she kept her hairstyles intact during tour, revealing the real reason she had fans onstage.<\/li>\n<\/ul>\n<hr data-node-id=\"3\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">As Beyonc\u00e9 gears up to release styling products with her hair care line <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cecred.attn.tv\/p\/T3p\/landing-page\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/cecred.attn.tv\/p\/T3p\/landing-page\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"C\u00e9cred\" data-node-id=\"4.1\" class=\"body-link css-1xnf0nh emevuu60\">C\u00e9cred<\/a>, the singer gave <a rel=\"nofollow\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/wwd.com\/beauty-industry-news\/hair\/beyonce-knowles-carter-tour-hair-cecred-styling-products-1238678921\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/wwd.com\/beauty-industry-news\/hair\/beyonce-knowles-carter-tour-hair-cecred-styling-products-1238678921\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"WWD\" data-node-id=\"4.3\" class=\"body-link css-1xnf0nh emevuu60\"><em data-node-id=\"4.3.0\">WWD<\/em><\/a> a very rare interview. She discussed the development of the brand\u2019s upcoming thermal shield mist, volumizing mousse, strong hold gel, flexible hold hairspray, and more. She also revealed her daughters, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a60653497\/who-is-blue-ivy-carter-beyonce-daughter\/\" target=\"_self\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a60653497\/who-is-blue-ivy-carter-beyonce-daughter\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Blue Ivy\" data-node-id=\"4.5\" class=\"body-link css-1xnf0nh emevuu60\">Blue Ivy<\/a> and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a64624328\/who-is-rumi-carter-beyonce-daughter\/\" target=\"_self\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a64624328\/who-is-rumi-carter-beyonce-daughter\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Rumi Carter\" data-node-id=\"4.7\" class=\"body-link css-1xnf0nh emevuu60\">Rumi Carter<\/a>, played a special role in their creation.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-6wxqfj emevuu60\">Beyonc\u00e9 tested the products herself during her Cowboy Carter Tour\u2014and ultimately on Blue and Rumi, too.<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-16\" data-node-id=\"6\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">\u201cA lot of these products were designed from a desire to solve my own issues with my hair while on tour,\u201d she began. \u201cI don\u2019t use relaxers, so I\u2019m very big on protecting the hair from heat damage when I style. Tour weather is unpredictable. Pouring rain, crazy humidity, some shows in 100 degree weather. I\u2019m drenched in sweat and those styles must make it through a three-hour show. I wasn\u2019t finding stylers that could perform at the necessary level without affecting my hair health.\u201d<\/p>\n<section data-embed=\"recirculation\" data-lazy-id=\"P0-17\" data-node-id=\"8\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">Products weren\u2019t all she used to protect her hair. The singer added that the fans onstage were there to do far more than give her windswept locks.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">\u201cPeople assume my fans onstage are blowing just for the drama and hairography, but the heat under those lights gets real,\u201d she said. \u201cI need products strong enough to keep my style while keeping it weightless enough to take flight. It\u2019s taken years with lots of trial and error to find the best formulas. We have put each one of these to the test and I use it on my daughters before everything: blow dry, silk press, braid-out. We tested the mousse on my big Texas blowout all the way back in 2024 for the Super Bowl.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">The products will launch on <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cecred.attn.tv\/p\/T3p\/landing-page\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/cecred.attn.tv\/p\/T3p\/landing-page\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"C\u00e9cred\u2019s website\" data-node-id=\"11.1\" class=\"body-link css-1xnf0nh emevuu60\">C\u00e9cred\u2019s website<\/a> this Thursday.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-6wxqfj emevuu60\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/go.redirectingat.com?id=74968X1525074&amp;url=https%3A%2F%2Fcecred.com%2F\" target=\"_blank\" data-vars-ga-call-to-action=\"Shop all of C\u00e9cred's hair care products\" data-vars-ga-outbound-link=\"https:\/\/cecred.com\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-product-id=\"84530b38-a64e-4e36-b846-964430d343b5\" rel=\"nofollow\" data-node-id=\"12.0\" data-href=\"https:\/\/cecred.com\/\" data-product-url=\"https:\/\/cecred.com\/\" data-affiliate=\"true\" data-affiliate-url=\"https:\/\/go.redirectingat.com?id=74968X1525074&amp;url=https%3A%2F%2Fcecred.com%2F\" data-affiliate-network=\"{&quot;site_id&quot;:&quot;530bacd4-96b2-4cfe-a9a6-1fbd7c749e22&quot;,&quot;metadata&quot;:null,&quot;network&quot;:{&quot;name&quot;:&quot;Skimlinks&quot;},&quot;product_metadata&quot;:null,&quot;afflink_redirect&quot;:&quot;\/_p\/afflink\/12lmH\/cecred-cecred-hair-care-for&quot;}\" data-vars-ga-product-price=\"$0.00\" data-vars-ga-product-retailer-id=\"3aad98ea-bc1f-414b-b6ea-c90c57c2cb13\" data-vars-ga-link-treatment=\"(not set) | (not set)\" class=\"body-btn-link product-links-button css-18ixpew e1aq0z090\">Shop all of C\u00e9cred&#8217;s hair care products<\/a><\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-18\" data-node-id=\"13\" class=\"embed\">\n<aside class=\"css-yj5rqk e94w1mj12\">\n<h6 class=\"css-lqkpv4 e94w1mj10\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 e68yk9k0\"\/><span class=\"css-8lle59 e94w1mj8\">More on Beyonc\u00e9, Blue Ivy, and Rumi Carter<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 e68yk9k1\"\/><\/h6>\n<\/aside>\n<\/section>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.elle.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE RUNDOWN Beyonc\u00e9 gave a rare interview, discussing how her daughters, Blue Ivy and Rumi Carter, helped with her hair care line C\u00e9cred\u2019s upcoming launch. She also revealed she secretly tested its new products during her Cowboy Carter Tour. The singer gave more behind-the-scenes insight on how she kept her hairstyles intact during tour, revealing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2333264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[274717,452137,285977,286903,285684,441834,452136,436397],"class_list":["post-2333263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-content-type-news","tag-contentid-6d4d8365-0368-45a5-91ef-50c489b5fa8e","tag-displaytype-standard-article","tag-hasproduct-true","tag-locale-us","tag-read_time-2","tag-shorttitle-beyonce-on-how-blue-and-rumi-helped-with-cecred","tag-subsection-celebrity-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Beyonce-Gives-Rare-Insight-Into-How-Daughters-Blue-Ivy-and.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2333263"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333263\/revisions"}],"predecessor-version":[{"id":2333265,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333263\/revisions\/2333265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2333264"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2333263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2333263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2333263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}