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The first panel, moderated by Variety\u2018s co-editor-in-chief and co-president Ramin Setoodeh<\/a>, focused on new technologies and featured Blumhouse\u2019s chief marketing officer Karen Barragan<\/a>, Mattel<\/a>\u2019s chief design and innovation officer Chris Down<\/a>, Adobe\u2019s vice president of generative AI new business ventures Hannah Elsakr, Fox Entertainment<\/a>\u2019s president of marketing Daren Schillace and the NFL<\/a>\u2019s senior vice president of social and influencer marketing Ian Trombetta<\/a>.<\/p>\n Barragan explained that as YouTube<\/a> grows in cultural dominance, it has helped train a new generation of film directors. \u201cBefore, legacy media was a gateholder to who could make a movie. Now you look at someone like Markiplier who made his own movie, self-distributed and still got into 3,000 AMC<\/a> theaters,\u201d she said. \u201cWe…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source m.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" At Variety New Frontiers in Entertainment presented by Adobe during SXSW, innovators across different facets of the entertainment industry came together to discuss the futures they\u2019re working towards. The first panel, moderated by Variety\u2018s co-editor-in-chief and co-president Ramin Setoodeh, focused on new technologies and featured Blumhouse\u2019s chief marketing officer Karen Barragan, Mattel\u2019s chief design and […]<\/p>\n","protected":false},"author":2,"featured_media":2333891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[361195,361196,361193,345676,361194,361191,22860,361190,361192,21913],"class_list":["post-2333890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-atores","tag-atrizes-e-diretores","tag-celebridades","tag-cinema","tag-estrelas","tag-filmes","tag-hollywood","tag-noticias","tag-televisao","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Innovators-From-Adobe-Blumhouse-and-More-Discuss-AI-and-Democratizing.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2333890"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333890\/revisions"}],"predecessor-version":[{"id":2333892,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2333890\/revisions\/2333892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2333891"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2333890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2333890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2333890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}