{"id":2338985,"date":"2026-03-20T18:18:42","date_gmt":"2026-03-20T18:18:42","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2338985"},"modified":"2026-03-20T18:18:42","modified_gmt":"2026-03-20T18:18:42","slug":"drakes-newest-teaser-in-year-long-iceman-album-rollout","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/drakes-newest-teaser-in-year-long-iceman-album-rollout\/","title":{"rendered":"Drake&#8217;s newest teaser in year-long &#8216;Iceman&#8217; album rollout"},"content":{"rendered":"<br><div>\n\n\t\t\n\t\t\n<p>For close to a year, Drake has been teasing a project widely expected to be titled \u2018Iceman\u2019. Far from a standard release cycle, the campaign has used Toronto-based stunts and cryptic digital clues to build a narrative and conversation, with no confirmed release date as of yet.<\/p>\n\n\n\n<p>The rollout began in July 2025 with a \u201c9PM\u201d teaser leading to a YouTube livestream. Rather than a traditional performance, it featured a cinematic look at a real Toronto business: \u201cThe Iceman\u201d ice sculpting company, with Drake appearing as an employee.\u00a0<\/p>\n\n\n\n<p>The stream culminated in a music video premiere, featuring Drake driving an Iceman truck through the streets of Toronto to preview unreleased tracks via radio. The rollout has since included multiple live streams, including a December 2025 stream where the artist discussed final recording as well as potential \u201cepisode 4\u201d teasers.<\/p>\n\n\n\n\n<p>By March 2026 the strategy shifted to cryptic social media posts on Instagram. Recent posts have featured imagery and captions hinting at Drake\u2019s revenge against his haters \u2013 including a carousel captioned <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DVaiKr3jkbX\/?img_index=1\">\u201cWhat I Was Doing When You Thought I Was Crying.\u201d<\/a><\/p>\n\n\n\n<p>Drake has since dropped hints that new music may be dropping soon. He DMed Dylan Garcia, a social media creator who went <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/DVzgDgaEuQp\/\">viral for explaining Drake lyrics to his girlfriend<\/a> \u2013 noting that there will be new breakdowns coming soon, presumably about new music.<\/p>\n\n\n\n<p><strong>How to create anticipation like Drake?<\/strong><\/p>\n\n\n\n\n<p><strong>Involve creators in storytelling. <\/strong>By keeping an eye on social media, Drake was able to identify a creator who is already engaging his target audience, and made him part of the teaser campaign.<\/p>\n\n\n\n<p><strong>Leverage livestreams for hints.<\/strong> When an artist goes live on a digital platform, it often creates more urgency for fans to join because it\u2019s more ephemeral. Use them creatively to tease new music or even livestream storytelling pieces.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>For close to a year, Drake has been teasing a project widely expected to be titled \u2018Iceman\u2019. Far from a standard release cycle, the campaign has used Toronto-based stunts and cryptic digital clues to build a narrative and conversation, with no confirmed release date as of yet. The rollout began in July 2025 with a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2338986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[372021,419665,419666,117252],"class_list":["post-2338985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-fan-engagement","tag-marketing-weekly","tag-marketing-weekly-top-stories","tag-music-marketing"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Drakes-newest-teaser-in-year-long-Iceman-album-rollout.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2338985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2338985"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2338985\/revisions"}],"predecessor-version":[{"id":2338987,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2338985\/revisions\/2338987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2338986"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2338985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2338985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2338985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}