{"id":2339940,"date":"2026-03-21T13:18:22","date_gmt":"2026-03-21T13:18:22","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2339940"},"modified":"2026-03-21T13:18:22","modified_gmt":"2026-03-21T13:18:22","slug":"2026-media-entertainment-industry-outlook","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/2026-media-entertainment-industry-outlook\/","title":{"rendered":"2026 Media & Entertainment Industry Outlook"},"content":{"rendered":"

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  • \n

    BBC, \u201cYouTube turns 20! The numbers behind the platform<\/a>,\u201d accessed Feb. 24, 2026; NBC News<\/i>, \u201cGoogle buys YouTube for $1.65 billion<\/a>,\u201d Oct. 9, 2006; Lisa Setyon, \u201cHow TikTok\u2019s rise sparked a short-form video race<\/a>,\u201d CNBC<\/i>, April 26, 2025.<\/p>\n

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  • \n

    Arvind Narayanan, \u201cUnderstanding social media recommendation algorithms<\/a>,\u201d Knight First Amendment Institute, March 9, 2023; Kevin Westcott, Jana Arbanas, Jeff Loucks, and Bree Matheson, \u201cSocial media and creators drive viewers to TV shows, movies, and games<\/a>,\u201d Deloitte Insights<\/i>, March 20, 2024; Jason Kincaid, \u201cEdgeRank: The secret sauce that makes Facebook\u2019s news feed tick<\/a>, TechCrunch, April 22, 2010.<\/p>\n

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    Sonja Anderson, \u201cThe way we listened to music changed forever when Apple launched iTunes in 2001<\/a>,\u201d Smithsonian Magazine<\/i>, Jan. 9, 2025; Tony Smith, \u201cApple iTunes sales tally passes 350 million<\/a>,\u201d The Register, April 14, 2005.<\/p>\n

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  • \n

    Ashley Rodriguez, \u201cTen years ago, Netflix launched streaming video and changed the way we watch everything<\/a>,\u201d QZ, July 20, 2022.<\/p>\n

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    Lorna Hughes, \u201cHow tech brands are winning the turf war with traditional media<\/a>,\u201d Harvard Communications, July 25, 2017; Lucas Shaw, \u201cThe race is on to build the next profitable streaming service<\/a>,\u201d Bloomberg<\/i>, Aug. 11, 2024; Brad Agate, \u201cStreaming units are beginning to be profitable. Here\u2019s why.<\/a>\u201d Forbes<\/i>, Oct. 11, 2024.<\/p>\n

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    Wendy Lee and Thomas Suh Lauder, \u201cThe cheap streaming era is over. How\u2019s why your bills are going up<\/a>,\u201d Los Angeles Times<\/i>, Oct. 11, 2025.<\/p>\n

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    Jana Arbanas, Jeff Loucks, and Chris Arkenberg, \u201cCan SVOD survive the future of media?<\/a>\u201d Deloitte, accessed Feb. 24, 2026; Shashank Srivastava and Kevin Downs, \u201cHow streaming is changing the music industry<\/a>,\u201d Deloitte Insights<\/i>, June 10, 2020.<\/p>\n

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    Advanced Television, \u201cAnalysis: Original content vital for SVOD differentiation<\/a>,\u201d Nov. 6, 2019; Ross Benes, \u201cUsers still demand licensed content from OTT platforms<\/a>,\u201d eMarketer, May 10, 2019.<\/p>\n

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    Rani Molla and Peter Kafka, \u201cWho owns what in Big Media today<\/a>,\u201d Vox<\/i>, Sept. 21, 2022.<\/p>\n

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    Westcott, Arbanas, Loucks, and Matheson, \u201cSocial media and creators drive viewers to TV shows, movies, and games<\/a>.\u201d<\/p>\n

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    Chris Arkenberg, Jeff Loucks, Brooke Auxier, and Doug Van Dyke, \u201c\u2018TV\u2019 today can be described as anything on a screen that feels relevant, authentic, and worth an audience\u2019s time<\/a>,\u201d Deloitte Insights<\/i>, Oct. 26, 2025.<\/p>\n

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    Ibid; China Widener, Jana Arbanas, Doug Van Dyke, Chris Arkenberg, Bree Matheson, and Brooke Auxier, \u201cSocial platforms are becoming a dominant force in media and entertainment<\/a>,\u201d Deloitte Insights<\/i>, March 25, 2025.<\/p>\n

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    Ibid; Kevin Westcott, Jana Arbanas, Brooke Auxier, Jeff Loucks, and Wenny Katzenstein, \u201cBeyond mass appeal: The untapped potential of fandom<\/a>,\u201d Deloitte Insights<\/i>, March 20, 2025.<\/p>\n

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    Jana Arbanas, Kevin Westcott, Brooke Auxier, Bree Matheson, and Akash Rawat, \u201c\u2018Funflation\u2019\u2014and live event hype\u2014goes up against more cost-conscious consumers,\u201d Deloitte Insights<\/i>, Oct. 8, 2024; Westcott, Arbanas, Auxier, Loucks, and Katzenstein, \u201cBeyond mass appeal<\/a>.\u201d<\/p>\n

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    Dennis Ortiz, Noor Chawla, and Kris Tzankov, \u201cDriving lifetime value in a content creator ecosystem<\/a>,\u201d Deloitte, accessed Feb. 24, 2026; Wenny Katzenstein, \u201cTap into the power of fans<\/a>,\u201d Deloitte, accessed Feb. 24, 2026.<\/p>\n

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    Widener, Arbanas, Van Dyke, Arkenberg, Matheson, and Auxier, \u201cSocial platforms are becoming a dominant force in media and entertainment<\/a>\u201d; Kevin Westcott, et. al, Social media and creators drive viewers to TV shows, movies, and games<\/a>, Deloitte, March 20, 2024.<\/p>\n

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  • \n

    Ibid.<\/p>\n

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  • \n

    Chris Arkenberg, Ankit Dhameja, Tim Bottke, and Gillian Crossan, \u201cTiny episodes, massive appeal: Short-form serials are gaining viewers and empowering independent studios<\/a>,\u201d Deloitte Insights<\/i>, Nov. 18, 2025.<\/p>\n

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  • \n

    Widener, Arbanas, Van Dyke, Arkenberg, Matheson, and Auxier, \u201cSocial platforms are becoming a dominant force in media and entertainment<\/a>.\u201d<\/p>\n

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  • \n

    Pete Giorgio, David Jarvis, Brooke Auxier, Hannah Bobich, and Kat Harwood, \u201c2023 sports fan insights: The beginning of the immersive sports era<\/a>,\u201d Deloitte Insights<\/i>, June 26, 2023; Kevin Westcott, Kevin Downs, Jana Arbanas, Chris Arkenberg, and David Jarvis, \u201cDigital media trends, 15th edition<\/a>,\u201d Deloitte Insights<\/i>, April 16, 2021; Paul Silverglate and Brooke Auxier, \u201cDigital fatigue overwhelms consumers<\/a>,\u201d The Wall Street Journal<\/i>, Oct. 21, 2021.<\/p>\n

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  • \n

    Deloitte, \u201cImproving the ROI of media content<\/a>,\u201d accessed Feb. 24, 2026; Dan Clarendon, \u201cHow streaming viewership is measured in this \u2018chaotic\u2019 era for TV data<\/a>,\u201d TV Insider<\/i>, Feb. 15, 2025.<\/p>\n

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  • \n

    Bevin Fletcher, \u201cStudios and streamers\u2019 next measurement need and challenge: content<\/a>,\u201d StreamTV Insider<\/i>, Jan. 13, 2025.<\/p>\n

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  • \n

    Alexander Patino, \u201cRecommendation engines: How they work and why they matter<\/a>,\u201d Aerospike, April 18, 2025; Chris Arkenberg, Jeff Loucks, Kevin Westcott, Danny Ledger, and Doug Van Dyke, \u201c2025 media and entertainment outlook<\/a>,\u201d Deloitte Insights<\/i>, April 23, 2025.<\/p>\n

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    James Capo, \u201cTuning into the audience: Why first-party data is broadcast\u2019s next big signal<\/a>,\u201d TV News Check, Oct. 14, 2025; Fletcher, \u201cStudios and streamers\u2019 next measurement need and challenge: content<\/a>.\u201d<\/p>\n

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  • \n

    Deloitte Digital, \u201cThe keys to a successful customer experience personalization strategy<\/a>,\u201d Oct. 18, 2024.<\/p>\n

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  • \n

    Deloitte, \u201cImproving the ROI of media content<\/a>.\u201d<\/p>\n

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  • \n

    Chris Arkenberg, Gillian Crossan, and Tim Bottke, \u201cGenerative AI video is perfect for social media, but could disrupt social media companies<\/a>,\u201d Deloitte Insights<\/i>, Nov. 18, 2025; Tony Maglio, \u201cDisney+ to allow user-generated content via AI<\/a>,\u201d The Hollywood Reporter<\/i>, Nov. 13, 2025; Anna Kaufman, \u201cAI actor Tilly Norwood looks startingly real. Hollywood is not amused<\/a>,\u201d USA Today<\/i>, Oct. 1, 2025.<\/p>\n

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  • \n

    Chris Arkenberg, Danny Ledger, Ricky Franks, Kevin Westcott, and Ariane Bucaille, \u201cLarge studios will likely take their time adopting generative AI for content creation. Social media isn\u2019t hesitating<\/a>,\u201d Deloitte Insights<\/i>, Nov. 19, 2025; Dylan Butts, \u201cNetflix \u2018all in\u2019 on leveraging AI as the tech creeps into entertainment industry<\/a>,\u201d CNBC<\/i>, Oct. 21, 2025.<\/p>\n

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  • \n

    Aamish Ahmad Bed, \u201cThe agentic workforce: how AI is redefining back-office efficiency and strategy<\/a>,\u201d Forbes<\/i>, March 28, 2025.<\/p>\n

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  • \n

    Alexander Lee, \u201cCreators hire AI like interns as they look to save costs on the creative process<\/a>,\u201d DigiDay, Aug. 19, 2025.<\/p>\n

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  • \n

    Diana Lodderhose, \u201cFormer OpenAI exec Zack Kass on why indies stand to benefit from AI more than studios: \u2018It lowers the barrier to creating value\u2019\u2014The Deadline Q&A<\/a>, Deadline<\/i>, June 4, 2025.<\/p>\n

    \n<\/li>\n

  • \n

    Maglio, \u201cDisney+ to allow user-generated content via AI<\/a>.\u201d<\/p>\n

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  • \n

    Huayu Li et al., Meta\u2019s generative ads model (GEM): The central brain accelerating ads recommendation AI innovation<\/a>, Engineering at Meta, Nov. 10, 2025.<\/p>\n

    \n<\/li>\n<\/p><\/div>\n

    \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

    \u2018 Some details of this article were extracted from the following source www.deloitte.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    BBC, \u201cYouTube turns 20! The numbers behind the platform,\u201d accessed Feb. 24, 2026; NBC News, \u201cGoogle buys YouTube for $1.65 billion,\u201d Oct. 9, 2006; Lisa Setyon, \u201cHow TikTok\u2019s rise sparked a short-form video race,\u201d CNBC, April 26, 2025. Arvind Narayanan, \u201cUnderstanding social media recommendation algorithms,\u201d Knight First Amendment Institute, March 9, 2023; Kevin Westcott, […]<\/p>\n","protected":false},"author":2,"featured_media":2339941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2339940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/2026-Media-Entertainment-Industry-Outlook.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2339940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2339940"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2339940\/revisions"}],"predecessor-version":[{"id":2339942,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2339940\/revisions\/2339942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2339941"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2339940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2339940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2339940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}