<\/p>\n
Despite the initial fanfare surrounding their reported \u00a380million deal, the Sussexes\u2019 content has struggled to deliver strong viewing figures.<\/p>\n
Their brand value and ratings have reportedly fallen sharply -and the final blow came last week, when Netflix pulled out of Meghan\u2019s lifestyle venture<\/a>, As Ever<\/a>.<\/p>\n It is a stark shift from the glossy comeback narrative that surrounded Meghan just a year ago.<\/p>\n And according to Jameson, this was never going to end any other way. In an exclusive interview with the Daily Express,<\/a> he doesn\u2019t sugar-coat it – he spells it out, bluntly, and it\u2019s hard to look away.<\/p>\n<\/div>\n \u201cNetflix<\/a> clearly wants nothing to do with her – their actions make that obvious. Her products are d-listed, her show hasn\u2019t been renewed, and after embarrassing viewing figures, she\u2019s not even featured in the Netflix online shop,\u201d shared Jameson.<\/p>\n He went on to compare her show to hit Gordon Ramsay series, branding it \u201ccompelling because the subjects themselves are genuinely interesting, a talented person with a real personality\u201d, before delivering a brutal swipe at the Duchess, adding: \u201cby contrast, her value as a standalone brand is about as appealing as catching Covid<\/a>.\u201d<\/p>\n The comparison is brutal – but it underlines a growing perception that Meghan\u2019s appeal may not translate beyond her royal connection.<\/p>\n Jameson believes the entire Netflix partnership was built on a promise that simply did not hold.<\/p>\n<\/div>\n \u201cHer popularity isn\u2019t nearly as strong as she believed, and the viewing numbers reflect that. People have grown tired of what they see as her nonsense.\u201d<\/p>\n The lack of a second season, he argues, speaks volumes. Jameson adds, \u201cShe just doesn\u2019t have a strong enough personality to hold the audience\u2019s attention. Honestly, people don\u2019t care about her; they\u2019re far more interested in Harry.\u201d<\/p>\n The chef suggests that\u2019s why viewers tuned in to the documentary – they wanted to see the dynamic between them. For Jameson, the failure to secure another season is not just about one show; it is about a wider brand problem.<\/p>\n \u201cI honestly don\u2019t think she even has a real brand. She\u2019s not Kim Kardashian<\/a> or Gucci. Selling overpriced jams with her logo slapped on them doesn\u2019t make it a brand. And if her brand were truly that strong, Netflix wouldn\u2019t have cut ties.\u201d<\/p>\n<\/div>\n Looking ahead, his outlook is bleak. \u201cI feel like the doors are starting to close in Hollywood<\/a> – people are beginning to see through her. Netflix spent huge amounts only to get slammed in the ratings.\u201d<\/p>\n He went further, questioning her appeal beyond royal ties: \u201cPeople are always obsessed with the Royal Family, but honestly, if she weren\u2019t a royal, she\u2019d probably still be some kind of Z-list celebrity in Hollywood.\u201d<\/p>\n With the streaming giant reportedly stepping back from the Sussex brand, no second season confirmed and momentum fading, the conversation is shifting.<\/p>\n