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ABS-CBN\u2019s streaming platform iWant won the global Best Online Advertising Campaign award under the Streaming category at the Global Entertainment Awards for its \u201ciWant 3.0: Turning Filipino Feels into Global Subscription Growth\u201d campaign.<\/p>\n<\/div>\n<\/div>\n
The catchy \u201cHome of Filipino Feels\u201d ads for iWant that\u00a0have accumulated more than 15 million views across digital platforms have now won international\u00a0award.<\/p>\n
\u200eABS-CBN\u2019s streaming platform iWant won the\u00a0global Best Online Advertising Campaign award under the Streaming category\u00a0at the Global Entertainment Awards for its \u201ciWant 3.0: Turning Filipino Feels into Global Subscription Growth\u201d campaign.<\/p>\n
The winning entry was the digital campaign behind the iWant 3.0 relaunch, built around a simple insight that Filipinos choose what to watch based on the emotion\u00a0or \u201cfeels\u201d they want to experience, from kilig and gigil to tampo and senti.<\/p>\n
Rolled out through a series of short digital ads, a brand hero film, and social media content highlighting different viewing moods, the campaign introduced the \u201cFilipino Feels\u201d platform to audiences in the Philippines and Filipino communities overseas.<\/p>\n
During the campaign period, the initiative generated 141.6 million impressions and nearly one million clicks, resulting in the platform doubling its PH subscribers during the first 6 weeks of the campaign.<\/p>\n
The campaign was developed by ABS-CBN together\u00a0with advertising\u00a0agency BBDO Guerrero.<\/p>\n
The recognition from the Global Entertainment Awards\u00a0highlights how the emotions behind Filipino storytelling continue to resonate with audiences both at home and around the world.<\/p>\n
For other updates, follow @ABSCBNPR on\u00a0Facebook<\/a>,\u00a0X<\/a>,\u00a0Instagram<\/a>,\u00a0and\u00a0TikTok<\/a>, or visit\u00a0corporate.abs-cbn.com\/newsroom.<\/a><\/p>\n<\/div>\n<\/div>\n