He was born behind the Iron Curtain <\/h2>\n\n\nShare:<\/p>\n
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<\/div>\n Bernd Haber | Photo illustration by Gautami Upadhyay <\/p>\n
Bernd <\/a>is the founder and executive director of The New Sound Experience. In 2003, he founded Worldstrings Promotion<\/a>, a Pete Seeger-endorsed mission. It specializes in producing events using music as a common language to bring people together and promote understanding of diverse cultures. Bernd works as an agent, promoter and presenter of traditional and contemporary music. He collaborates with artists across continents, organizing concerts and managing tours. He is a member of the Recording Academy (presenter of the Grammys) and Pollstar.<\/p>\nWe spent two minutes with Bernd to learn more about his background, his creative inspirations and recent work he\u2019s admired.\u00a0<\/p>\n
Where you grew up, and where you live now.<\/h3>\n
I was born in East Berlin\u2014behind the Iron Curtain\u2014and grew up in East Germany until the fall of the Berlin Wall in 1989. It is probably not well known that East Germany had a thriving music scene. Reach out to me if you want to learn more.<\/p>\n
Your earliest musical memory.<\/h3>\n
Turning 18, my parents gave me an acoustic guitar, which set me on a path of potentially becoming a musician.<\/p>\n
Your favorite bands\/musicians today.<\/h3>\n
John Kay<\/a> and Steppenwolf<\/a>, Mike Oldfield<\/a>, Klaus Schulze<\/a><\/p>\nOne of your favorite projects you have ever worked on.<\/h3>\n
Serving as artist manager and booking agent of John Kay\u2014founder, vocalist and primary songwriter of Steppenwolf\u2014in 2019-20, working with John on his transition from rock music star to solo artist.<\/p>\n
A recent project you are proud of.<\/h3>\n
Just a few months ago, I joined the team of the Nursing Rocks! Concert Series<\/a>, empowering and honoring nurses through the uplifting power of live music. Their mission is to foster a positive impact within the nursing community at nationwide events.\u00a0<\/p>\nOne thing about how the music world is evolving that you are excited about.<\/h3>\n
In 2024, I embarked on a journey referred to as The New Sound Experience<\/a> to eliminate Single Sound Nightmares at live music events. I partnered with Amadeus Acoustics<\/a>, a sound company based in Vienna, Austria.<\/p>\nSomeone else\u2019s work, in music or beyond, that you admired lately.<\/h3>\n
Bj\u00f6rks\u2019s<\/a> Cornucopia<\/a> live recording. Particularly the 3-LP vinyl album <\/a>with amazing cover art.<\/p>\nA book, movie, TV show, or podcast you recently found inspiring.<\/h3>\n
TV: I am a big fan of Mr. Robot<\/a>\u2014the American techno-thriller series running from 2015 to 2019, celebrated for its complex characters, psychological depth and incisive themes about hacking, mental health and big tech\u2019s grip on society. Rami Malek <\/a>plays the lead character.\u00a0<\/p>\nAn artist you admire outside the world of music.<\/h3>\n
I am a big fan of Isabel Allende<\/a> and her books.<\/p>\nYour favorite fictional character.<\/h3>\n
The Digedags<\/a>\u2014a comic book series from East Germany with 200 million copies sold worldwide since 1955 when it started. Its 70th<\/sup> anniversary is coming up in December. Rumor has it that Walt Disney<\/a> was a big fan.<\/p>\nHow musicians should approach working with brands.<\/h3>\n
Have a unique offering that appeals to the brand. They must recognize that there is ROI for both parties that deepens the relationship with a potential to scale up following the initial success.<\/p>\n
How brands should approach working with musicians.<\/h3>\n
Brands should recognize the true potential of a music artist, not just the music. And be willing and flexible to enter into a mutually beneficial long-term relationship yielding scalable ROI over time.\u00a0<\/p>\n
A mentor who helped you navigate the industry.<\/h3>\n
Fiona Bloom<\/a>\u2014a music industry publicist and very good friend who is the head of agency The Bloom Effect<\/a>.\u00a0<\/p>\nWhat you would be doing if you were not in the music business.<\/h3>\n
I would write and publish books, which I am actually doing. I am the author and publisher of several, such as (my grandfather) Fritz H\u00e4ber \u2013 The Complete Diary: 16 Months in an American POW Camp<\/a>; Tempest \u2013 20th Anniversary<\/a> (Celtic Rock from California); and The Wondrous Story of Hugo and Matilda<\/a> (a children\u2019s book).<\/p>\n
Share:<\/p>\n
<\/a> <\/p>\n Bernd Haber | Photo illustration by Gautami Upadhyay <\/p>\n Bernd <\/a>is the founder and executive director of The New Sound Experience. In 2003, he founded Worldstrings Promotion<\/a>, a Pete Seeger-endorsed mission. It specializes in producing events using music as a common language to bring people together and promote understanding of diverse cultures. Bernd works as an agent, promoter and presenter of traditional and contemporary music. He collaborates with artists across continents, organizing concerts and managing tours. He is a member of the Recording Academy (presenter of the Grammys) and Pollstar.<\/p>\n We spent two minutes with Bernd to learn more about his background, his creative inspirations and recent work he\u2019s admired.\u00a0<\/p>\n I was born in East Berlin\u2014behind the Iron Curtain\u2014and grew up in East Germany until the fall of the Berlin Wall in 1989. It is probably not well known that East Germany had a thriving music scene. Reach out to me if you want to learn more.<\/p>\n Turning 18, my parents gave me an acoustic guitar, which set me on a path of potentially becoming a musician.<\/p>\n John Kay<\/a> and Steppenwolf<\/a>, Mike Oldfield<\/a>, Klaus Schulze<\/a><\/p>\n Serving as artist manager and booking agent of John Kay\u2014founder, vocalist and primary songwriter of Steppenwolf\u2014in 2019-20, working with John on his transition from rock music star to solo artist.<\/p>\n Just a few months ago, I joined the team of the Nursing Rocks! Concert Series<\/a>, empowering and honoring nurses through the uplifting power of live music. Their mission is to foster a positive impact within the nursing community at nationwide events.\u00a0<\/p>\n In 2024, I embarked on a journey referred to as The New Sound Experience<\/a> to eliminate Single Sound Nightmares at live music events. I partnered with Amadeus Acoustics<\/a>, a sound company based in Vienna, Austria.<\/p>\n Bj\u00f6rks\u2019s<\/a> Cornucopia<\/a> live recording. Particularly the 3-LP vinyl album <\/a>with amazing cover art.<\/p>\n TV: I am a big fan of Mr. Robot<\/a>\u2014the American techno-thriller series running from 2015 to 2019, celebrated for its complex characters, psychological depth and incisive themes about hacking, mental health and big tech\u2019s grip on society. Rami Malek <\/a>plays the lead character.\u00a0<\/p>\n I am a big fan of Isabel Allende<\/a> and her books.<\/p>\n The Digedags<\/a>\u2014a comic book series from East Germany with 200 million copies sold worldwide since 1955 when it started. Its 70th<\/sup> anniversary is coming up in December. Rumor has it that Walt Disney<\/a> was a big fan.<\/p>\n Have a unique offering that appeals to the brand. They must recognize that there is ROI for both parties that deepens the relationship with a potential to scale up following the initial success.<\/p>\n Brands should recognize the true potential of a music artist, not just the music. And be willing and flexible to enter into a mutually beneficial long-term relationship yielding scalable ROI over time.\u00a0<\/p>\n Fiona Bloom<\/a>\u2014a music industry publicist and very good friend who is the head of agency The Bloom Effect<\/a>.\u00a0<\/p>\n I would write and publish books, which I am actually doing. I am the author and publisher of several, such as (my grandfather) Fritz H\u00e4ber \u2013 The Complete Diary: 16 Months in an American POW Camp<\/a>; Tempest \u2013 20th Anniversary<\/a> (Celtic Rock from California); and The Wondrous Story of Hugo and Matilda<\/a> (a children\u2019s book).<\/p>\n <\/a> <\/div><\/div>\n
<\/div>\n
Where you grew up, and where you live now.<\/h3>\n
Your earliest musical memory.<\/h3>\n
Your favorite bands\/musicians today.<\/h3>\n
One of your favorite projects you have ever worked on.<\/h3>\n
A recent project you are proud of.<\/h3>\n
One thing about how the music world is evolving that you are excited about.<\/h3>\n
Someone else\u2019s work, in music or beyond, that you admired lately.<\/h3>\n
A book, movie, TV show, or podcast you recently found inspiring.<\/h3>\n
An artist you admire outside the world of music.<\/h3>\n
Your favorite fictional character.<\/h3>\n
How musicians should approach working with brands.<\/h3>\n
How brands should approach working with musicians.<\/h3>\n
A mentor who helped you navigate the industry.<\/h3>\n
What you would be doing if you were not in the music business.<\/h3>\n