During the program, Bruno debuted all nine songs from The Romantic<\/em> ahead of the album\u2019s worldwide launch, and announced the video for \u201cRisk It All\u201d would be released alongside the album later that evening. iHeartMedia extended the debut into a multiweek celebration across 270+ iHeart stations.<\/p>\n The Result: iHeartMedia drove over 3 billion impressions during this campaign across its full range of assets, and The Romantic<\/em> became Bruno\u2019s first album to debut at No. 1 on the Billboard 200<\/em>, with every song on the album among the top 100 streaming songs in the U.S. and Global, and \u201cRisk It All\u201d became the No. 1 streaming song in the U.S. for the week.<\/p>\n \u201cBruno poured his heart into The Romantic<\/em>, and the fan response has been incredible,\u201d said Brady Bedard<\/strong>, EVP of Promotion at Atlantic Music Group. \u201cThrough the power of both of these massive platforms, iHeartMedia and TikTok together created a bespoke event that helped debut the album. This was promotion at the speed of culture \u2014 real-time fan and artist connectivity, massive broadcast exposure, and immediate interactive engagement. That synergy helped drive the album week of release and with this new success, set a new bar for how albums can break through.\u201d<\/p>\n \u201cThe iHeartMedia-TikTok album release format signals a broader shift: from passive distribution to an interactive cultural moment that delivered deeper engagement and set record-breaking results,\u201d said Tom Poleman<\/strong>, iHeartMedia\u2019s Chief Programming Officer. \u201cBy pairing iHeartMedia\u2019s scale and listener engagement with TikTok\u2019s cultural momentum, we\u2019ve created a new kind of album launch \u2014 one that turns a release into an event. This is more than a partnership; it\u2019s a model for how artists can debut music, tours, even a new single in a more immersive, measurable, and impactful way.\u201d<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ramp247.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u2022 In a move that could reshape how albums are introduced in the streaming era, iHeartMedia and TikTok recently debuted a next-generation release format that merges the scale of broadcast radio with the interactivity of a community-driven platform, delivering record-breaking results and outlining a new blueprint for artist launches moving forward. Building on the excitement […]<\/p>\n","protected":false},"author":2,"featured_media":2343150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2343149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/iHeart-TikTok-Debut-New-LP-Release-Model-\u2013-RAMP-\u2013.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2343149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2343149"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2343149\/revisions"}],"predecessor-version":[{"id":2343151,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2343149\/revisions\/2343151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2343150"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2343149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2343149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2343149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/ramp247.com\/wp-content\/uploads\/Bruno-iHeart-web.jpg\")
\u2022 In a move that could reshape how albums are introduced in the streaming era, iHeartMedia and TikTok recently debuted a next-generation release format that merges the scale of broadcast radio with the interactivity of a community-driven platform, delivering record-breaking results and outlining a new blueprint for artist launches moving forward. Building on the excitement around Bruno Mars<\/strong>\u2018 first solo album in 10 years, the two companies partnered with Atlantic Records to launch Romantic Radio with Bruno Mars: An iHeartRadio Album Preview<\/em>, which streamed LIVE on @brunomars, @iheartradio, and @tiktok, was promoted on 270+ iHeartMedia stations, and broadcast on more than 145 iHeart stations on February 26.<\/p>\n