{"id":2343732,"date":"2026-03-24T16:00:22","date_gmt":"2026-03-24T16:00:22","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2343732"},"modified":"2026-03-24T16:00:22","modified_gmt":"2026-03-24T16:00:22","slug":"lucas-ball-inks-with-twelve6-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/lucas-ball-inks-with-twelve6-entertainment\/","title":{"rendered":"Lucas Ball Inks With Twelve6 Entertainment"},"content":{"rendered":"

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Pictured (L-R): Twelve6\u2019s Brooke Pauley and Travis Myatt, Lucas Ball, Gutt Law\u2019s Rachel Guttmann, Twelve6\u2019s Willow Belenski. Photo: Gina Di Maio<\/p>\n<\/div>\n

Singer-songwriter Lucas Ball<\/strong>\u00a0has signed a\u00a0recording deal with Twelve6 Entertainment.\u00a0Ball\u2019s first release via Twelve6 will be his cover of Keith Whitley\u2019s \u201cI\u2019m Gonna Hurt Her on the Radio,\u201d available everywhere March 27.<\/p>\n

Ball has\u00a0been steadily building a digital audience through his performances on TikTok, and Twelve6 President and GM Travis Myatt<\/strong> first discovered Ball performing the song on the platform, where the original video has already generated nearly one million views. Rooted in classic \u201980s and \u201990s country influences, Ball\u2019s sound bridges the gap between the traditional songwriting he grew up on and today\u2019s modern country landscape.<\/p>\n

\u201cLucas has one of the most compelling voices I\u2019ve heard in a long time,\u201d says\u00a0Myatt. \u201cWhen you come across someone as talented as he is, you\u2019re usually late to the party. In this case, the stars aligned and I happened to be the first one to reach out. When we finally met in person, it was immediately clear that his character runs just as deep as his talent. Starting with the cover that first took him viral, an ode to one of his heroes, Lucas is on his way to releasing some of the most compelling neo-traditional country music being made today.\u201d<\/p>\n

\u201c\u2018I\u2019m Gonna Hurt Her on the Radio\u2019 is a song that really hits home for me,\u201d says\u00a0Ball. \u201cIt may not be one of Keith Whitley\u2019s most well-known tracks, but it spoke to me, and when I shared my cover online a few months ago, it seemed to resonate with others as well. I\u2019ve always admired the song and its clever lyrics. It\u2019s an honest heartbreak story that still carries a sense of hope, about turning that pain into something meaningful. Singing it feels natural, and it reflects the kind of authentic, heartfelt country music I aspire to make.\u201d<\/p>\n

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\"Lorie<\/a> <\/div>\n
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Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.<\/p>\n<\/div>\n<\/section>\n

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\"Lorie<\/a><\/div>\n
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