{"id":2344760,"date":"2026-03-25T11:44:17","date_gmt":"2026-03-25T11:44:17","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2344760"},"modified":"2026-03-25T11:44:17","modified_gmt":"2026-03-25T11:44:17","slug":"best-new-music-egertton-is-channelling-ancestral-rage-on-obiokhan","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/best-new-music-egertton-is-channelling-ancestral-rage-on-obiokhan\/","title":{"rendered":"Best New Music: Egertton Is Channelling Ancestral Rage On \u201cObiokhan\u201d"},"content":{"rendered":"<p><\/p>\n<div wp_automatic_readability=\"101.89316469322\">\n<div class=\"single-article-hero\">\n<div class=\"swiper-container single-article-hero-swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n                                        <img decoding=\"async\" src=\"https:\/\/thenativemag.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-24-at-7.04.06-PM.jpeg\" alt=\"\"\/>\n                                    <\/div><\/div>\n<p>                        <!-- Add Pagination --><\/p><\/div>\n<p><!-- .swiper-container -->\n                <\/div>\n<p><!-- .single-article-hero --><\/p>\n<div class=\"single-article-content-header\" wp_automatic_readability=\"30.565573770492\">\n<p>\n                    The existence of \u201cObiokhan\u201d signals a future in which Rage music from these parts will possess a unique cultural resonance.                <\/p>\n<div class=\"single-article-author\">\n                    Written by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thenativemag.com\/author\/boluwatife\/\">Boluwatife Adeyemi<\/a> &#8211; 25.Mar.2026                <\/div>\n<p>                                <!-- .single-article-share-links -->\n            <\/div>\n<p><!-- .single-article-content-header --><\/p>\n<p><span style=\"font-weight: 400;\">Even though the origin of Rage Rap is widely contested, one clear thing is that it\u2019s been the definitive Hip-Hop subgenre of the 2020s. The sound didn\u2019t materialise in a vacuum. The autotune and synthetic, digital-driven production that Kanye West popularised in mainstream Rap post-<\/span><i><span style=\"font-weight: 400;\">\u2018Yeezus\u2019<\/span><\/i><span style=\"font-weight: 400;\"> was a foundational influence on the progressive SoundCloud Rap movement of the 2010s, which became a crucial incubator for the artists and sounds that would lead directly to the emergence of Rage Rap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Playboi Carti\u2019s landmark 2020 album <\/span><i><span style=\"font-weight: 400;\">\u2018Whole Lotta Red\u2019<\/span><\/i><span style=\"font-weight: 400;\"> catapulted the subgenre to mainstream consciousness, creating a definitive blueprint that inspired countless artists worldwide to adopt and adapt its high-octane formula. This fluid style has been reimagined within Afropop in the last couple of years, with Rema\u2019s critically acclaimed sophomore release, <\/span><i><span style=\"font-weight: 400;\">\u2018HEIS,\u2019<\/span><\/i><span style=\"font-weight: 400;\"> serving as a prime example. Another Benin singer, Egertton, has also been exploring this sound, experimenting with a more restrained approach by scaling back on some of the heavy synth loops while retaining its riotous energy.<\/span><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Issokayy\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/lgfinfXLV_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">His debut project, <\/span><i><span style=\"font-weight: 400;\">\u2018KARNAGE,\u2019 <\/span><\/i><span style=\"font-weight: 400;\">which includes moshpit-ready cuts like <\/span><b>\u201cRAGE\u201d<\/b><span style=\"font-weight: 400;\"> and <\/span><b>\u201cCRAZE,\u201d\u00a0<\/b><span style=\"font-weight: 400;\">demonstrated his ability to harness the subgenre\u2019s intensity while injecting it with his unique melodic sensibilities and cultural context. His latest release, <\/span><i><span style=\"font-weight: 400;\">\u2018EGER,\u2019<\/span><\/i><span style=\"font-weight: 400;\"> a two-pack single, features <\/span><b>\u201cObiokhan,\u201d<\/b><span style=\"font-weight: 400;\"> his most thrilling and fully realised fusion of the Rage Rap template with his personal artistic vision to date. He had initially teased the song a couple of weeks ago, receiving mixed reactions from fans hailing it as a masterpiece to more cautious listeners, unsure what to make of its polarising energy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Singing primarily in his native Bini, the singer has dubbed the new track \u201cincantation music,\u201d rooting the song in his Benin heritage. The description is significant, as it repositions the chaos of Rage music within a lineage of ancestral and spiritual storytelling, showcasing Egertton\u2019s freewheeling vision and unique ability to bridge disparate influences to create a fresh and captivating sound.\u00a0<\/span><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Egertton x Artsalghul-Press Am (Official visualizer)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bvc9jSgkuec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">He repeatedly screams the words \u201cObiokhan\u201d and \u201cTota,\u201d which translates to \u201cwelcome\u201d and \u201csit down\u201d in his native language, over DJ Primeau\u2019s skittering production, inviting listeners into his dynamic and energetic world. The song\u2019s official music video, which was directed by Cruel Santino, features symbolic imagery like a dancing masquerade and recurrent images of bats that further add depth to the song\u2019s overall message and atmosphere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Egertton is not alone when it comes to experimenting with this dynamic subgenre, positioning himself among a new wave of artists who are slowly reshaping the landscape of contemporary African music. His unique cultural grounding, however, sets him apart, helping him earn co-signs from fellow Benin stars like Shallipopi and Cruel Santino, which signal his status as a rising figure to watch in the evolution of Afropop and its splintering subgenres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to a couple of his peers\u2019 inventive interpretations of the subgenre, the existence of <\/span><b>\u201cObiokhan<\/b><span style=\"font-weight: 400;\">\u201d existence signals a future in which Rage music from these parts will be intrinsically localised and possess a unique cultural resonance. Music that will borrow in structure and energy but will transform in spirit and subject matter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen to <\/span><b>\u201cObiokhan\u201d <\/b><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/music.apple.com\/ng\/album\/obokhian\/1884745586?i=1884745588\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>            <!-- .single-article-share-links-bottom --><\/p>\n<div class=\"single-article-content-divider\">\n<div class=\"logo-letter-wrap\">\n                    <img decoding=\"async\" src=\"https:\/\/thenativemag.com\/wp-content\/uploads\/2019\/12\/native-logo-letter.png\" alt=\"\" class=\"lazyload\" style=\"--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34\/30;\"\/><img decoding=\"async\" src=\"https:\/\/thenativemag.com\/wp-content\/uploads\/2019\/12\/native-logo-letter.png\" alt=\"\"\/>\n                <\/div><\/div>\n<p><!-- .single-article-content-divider --><\/p>\n<p>            <!-- .related-articles-wrap --><\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source thenativemag.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The existence of \u201cObiokhan\u201d signals a future in which Rage music from these parts will possess a unique cultural resonance. Written by Boluwatife Adeyemi &#8211; 25.Mar.2026 Even though the origin of Rage Rap is widely contested, one clear thing is that it\u2019s been the definitive Hip-Hop subgenre of the 2020s. The sound didn\u2019t materialise in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2344761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[454807],"class_list":["post-2344760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-egertton"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Best-New-Music-Egertton-Is-Channelling-Ancestral-Rage-On-Obiokhan.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2344760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2344760"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2344760\/revisions"}],"predecessor-version":[{"id":2344762,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2344760\/revisions\/2344762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2344761"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2344760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2344760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2344760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}