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NEW YORK–(BUSINESS WIRE<\/a>)–<\/span>StubHub, the world\u2019s leading marketplace for live event tickets, today announced a new wave of Direct Issuance partnerships that deepen its local footprint across key U.S. markets and expand fan access to some of the year\u2019s most anticipated sports, music, and cultural events.<\/p>\n By bringing Direct Issuance to more cities across the country, we\u2019re making it easier for fans to get out and experience the sports, music, and cultural moments that define their communities.<\/p>\n Share<\/a><\/p><\/blockquote>\n \nThese new collaborations span multiple genres and regions \u2014 from Washington, D.C.\u2019s \u201cDuel in the District<\/a>\u201d, to Southern California\u2019s BeachLife Festival<\/a>, to the beloved national tour of Nutcracker! Magical Christmas Ballet<\/a>, and the iconic country music festival, Country Thunder<\/a>. Each partnership will leverage StubHub\u2019s Direct Issuance technology to give fans seamless access to primary tickets while offering promoters, producers, and leagues new ways to reach audiences through StubHub\u2019s global marketplace.<\/p>\n \nTogether, these partnerships underscore StubHub\u2019s commitment to becoming the fan-first, all-access destination for live events. Not only nationally, but city by city, community by community.<\/p>\n \n\u201cLocal events are where the magic of live entertainment really begins. It\u2019s in the neighborhoods, venues, and communities where fans first fall in love with the experience,\u201d said Shaun Stewart, VP of Direct Issuance at StubHub.<\/b> \u201cBy bringing Direct Issuance to more cities across the country, we\u2019re making it easier for fans to get out and experience the sports, music, and cultural moments that define their communities. These partnerships are another step toward a future where access is simpler, discovery is broader, and every fan feels closer to the events that matter most to them.\u201d<\/p>\n \nLocal Partnerships Powering 2025-2026 Fan Access<\/b><\/p>\n \nPartner Quotes<\/b><\/p>\n \nRick Giles, President of The Gazelle Group, Duel in the District<\/i><\/b><\/p>\n \n\u201cWhenever Duke and Michigan meet, it feels like a big moment, and bringing that history back to D.C. makes it even better. StubHub helps us make sure fans can get access to seats easily and be part of what should be an electric night at Capital One Arena.\u201d<\/p>\n \nSam Meyers, Festival Director, BeachLife Festival<\/i><\/b><\/p>\n \n\u201cBeachLife has always prided itself on pushing the live music experience forward, and embracing Direct Issuance is a natural extension of that mindset. Partnering with StubHub helps us streamline how fans access tickets while tapping into a platform that shares our belief in smarter, more open distribution. Together, we\u2019re making it even easier for fans to join us on the beach.\u201d<\/p>\n \nDan Talmi, Producer, Nutcracker! Magical Christmas Ballet<\/i><\/b><\/p>\n \n\u201cI find the growing opportunity for primary tickets to be distributed through trusted marketplace partners to be the most exciting thing happening in ticketing today. Everyone wins when tickets are made more available to fans at prices set by the artist.”<\/p>\n \nLenore Evans, Box Office Director, Country Thunder<\/b><\/i><\/p>\n \n\u201cFor nearly three decades, Country Thunder has celebrated the heart and soul of country music across North America, and this partnership with StubHub is an exciting step forward for our fans. By simplifying how fans access tickets, we\u2019re opening the door for even more unforgettable Country Thunder moments in every city we serve.\u201d<\/p>\n\n
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<\/i>StubHub is the Official Secondary Ticketing Partner for this marquee matchup between Duke and Michigan on February 21, 2026, at Capital One Arena \u2014 one of the most anticipated Top-10 college basketball games of the season.<\/p>\n<\/li>\n<\/ul>\n\n
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<\/i>As Southern California\u2019s premier coastal festival, BeachLife now partners with StubHub to streamline ticket access for fans traveling from across the region and beyond.<\/p>\n<\/li>\n<\/ul>\n\n
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<\/i>The beloved holiday production teams up with StubHub to enhance ticket access for families and arts lovers during the biggest season of the year.<\/p>\n<\/li>\n<\/ul>\n\n
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<\/i>StubHub is expanding its festival footprint through a new Direct Issuance partnership with Country Thunder, the iconic multi-city country music series with festivals in Wisconsin, Arizona, Saskatchewan, Alberta, and Florida.<\/p>\n<\/li>\n<\/ul>\n