BUSINESS WIRE<\/a>)–<\/span>Unified Production Platform (UPP) today announced its official launch, led by founder Mujeebur Rahmansaher<\/b> and partners Greg Smith<\/b> and An De Vooght<\/b>\u2014three entertainment industry veterans who collectively built, scaled, and successfully exited one of the industry\u2019s most prominent production companies.<\/p>\n\nUPP is a SaaS-based, cloud-native, AI-powered production management platform that unifies casting, payroll, compliance, analytics, and workflow management into a single intelligent ecosystem. Unlike traditional employer-of-record models tied to a single provider, UPP is an open-market software platform available to any organization producing content\u2014from major studios and global agencies to independent production houses, brands, and agencies. From pre-production to final wrap, UPP empowers teams to work smarter, faster, and more collaboratively.<\/p>\n
\n\u201cI\u2019ve spent my entire career inside entertainment production technology\u2014building the systems, solving the problems, and seeing the gaps up close,\u201d<\/i> said Mujeebur Rahmansaher, Founder of UPP. \u201cUPP is the culmination of everything I\u2019ve learned. We built it as a SaaS platform deliberately\u2014so that any company producing content can access world-class production management without being locked into a single vendor.\u201d<\/i><\/p>\n
\nA Proven Track Record<\/b><\/p>\n
\nAll three founders played critical roles at The TEAM Companies, a leading payroll, business affairs, and technology provider serving the advertising, music, live events, and entertainment industries. Rahmansaher served as CTO, Smith as COO\/CRO, and De Vooght as Global CFO. Under their leadership, the company grew into an industry powerhouse before being acquired by Cast & Crew\u2014backed by EQT VIII, one of Europe\u2019s largest private equity firms\u2014in 2022. Rahmansaher previously spent a decade at Deluxe Entertainment Services leading enterprise technology. Smith previously served as Global CIO at McCann Worldgroup, while De Vooght spent 16 years at Red Bull, where she served as CFO of North America and Global EVP of Internal Management Advisory.<\/p>\n
\n\u201cWe\u2019ve been through the full lifecycle\u2014startup to scale to exit,\u201d<\/i> said Greg Smith, Partner at UPP. \u201cWe know what works, what doesn\u2019t, and what the industry is missing. UPP is our answer to all of it.\u201d<\/i><\/p>\n
\n\u201cThe entertainment industry deserves financial and operational infrastructure that matches its creative ambition,\u201d<\/i> said An De Vooght, Partner at UPP. \u201cUPP is purpose-built to bring clarity, efficiency, and intelligence to every aspect of production management.\u201d<\/i><\/p>\n
\nAbout Unified Production Platform (UPP)<\/b><\/p>\n
\nUnified Production Platform (UPP) is a SaaS-based, cloud-native, AI-powered production management platform that unifies casting, payroll, compliance, analytics, and creative workflow into a single intelligent ecosystem. Available as a subscription to studios, agencies, brands, streamers, and independent producers, UPP is not an employer of record and is not tied to any single payroll or services provider. It is an open-market software platform enabling teams of any size to work smarter from pre-production to wrap. UPP represents the next generation of production technology.<\/p>\n
\nFor more information, visit www.unifiedprodplatform.com<\/a><\/p>\n<\/div>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.businesswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"LOS ANGELES–(BUSINESS WIRE)–Unified Production Platform (UPP) today announced its official launch, led by founder Mujeebur Rahmansaher and partners Greg Smith and An De Vooght\u2014three entertainment industry veterans who collectively built, scaled, and successfully exited one of the industry\u2019s most prominent production companies. UPP is a SaaS-based, cloud-native, AI-powered production management platform that unifies casting, payroll, […]<\/p>\n","protected":false},"author":2,"featured_media":2347279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2347278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Entertainment-Industry-Veterans-Launch-Unified-Production-Platform-UPP.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2347278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2347278"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2347278\/revisions"}],"predecessor-version":[{"id":2347280,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2347278\/revisions\/2347280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2347279"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2347278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2347278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2347278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}