{"id":2348135,"date":"2026-03-27T17:33:07","date_gmt":"2026-03-27T17:33:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2348135"},"modified":"2026-03-27T17:33:07","modified_gmt":"2026-03-27T17:33:07","slug":"nicki-minajs-weird-trump-turn-is-the-worst-timed-rebrand-in-history","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nicki-minajs-weird-trump-turn-is-the-worst-timed-rebrand-in-history\/","title":{"rendered":"Nicki Minaj\u2019s weird Trump turn is the worst-timed rebrand in history."},"content":{"rendered":"<p><\/p>\n<div itemprop=\"mainEntityOfPage\">\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"21\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7zsnmo000w3b7cxjqz0364@published\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/slate.com\/theslatest?utm_source=slate&amp;utm_medium=article&amp;utm_campaign=article_plain_text_topper&amp;sailthru_source=Article-TopperText-CTA\">Sign up for the Slatest<\/a> to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"136\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7zs4yn00279vm9oy8eihii@published\">One month ago, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/slate.com\/culture\/2026\/02\/nicki-minaj-trump-gold-card-husband-citizen-grammys-trevor-noah-don-lemon.html\">we reported<\/a> that beloved nutcase and world-renowned rapper Nicki Minaj was in the midst of a deeply undignified MAGA pivot, and it brings me no satisfaction to note that this humiliation has continued unabated. Minaj hasn\u2019t given up the gimmick one bit\u2014in fact, she has emerged as a reliable partisan for right-wing causes of all stripes, staying on message with Karoline Leavitt\u2013hewn discipline. Scroll through her X account, and you\u2019ll find Minaj camping hard for the SAVE Act, an ill-conceived voter-suppression measure that would disenfranchise countless Republicans and Democrats alike. It\u2019s the exact sort of Capitol Hill legalese that Minaj previously expressed no interest in whatsoever\u2014a topic discussed exclusively by terminal wonks like Ben Shapiro and Alex Jones. And yet, in her activist turn, Minaj has become one of the bill\u2019s biggest boosters.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"55\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3m001k3b7cfd5fcoen@published\">\u201cDo politicians realize it will be the beginning of the end for them if the #SaveAmericaAct doesn\u2019t pass?\u201d she posted earlier this week, as part of a larger rant. Attached was a garish A.I. image of Chucky from Child\u2019s Play, a character that in happier times served as an informal mascot for the Minaj fandom.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"156\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3n001l3b7cu53d5v89@published\">It goes on like this. Minaj is a dutiful soldier for all MAGA hyperfixations: She has adopted Donald Trump\u2019s preferred nomenclature for the governor of California (\u201cGavin Newscum\u201d); she has eagerly endorsed the conspiracy that millions of immigrants are <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/NICKIMINAJ\/status\/2036255742521405484\">tilting American elections toward the Democrats<\/a>; she is sharing god-awful Grok renderings of herself <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/carmenL_v2\/status\/2034841035138900128\">doing TikTok dances with Elon Musk<\/a>; and she has embraced the peasant-brained diction of our current religious revival, speaking with cringe-inducing sincerity about the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/NICKIMINAJ\/status\/2018167352492265790\">demonic presence inhabiting the souls of her political enemies<\/a>. Plenty of observers have pointed out the hypocrisy of Minaj\u2019s realignment\u2014this is a woman who, in her artistic oeuvre, has probably come up with more metaphors for anilingus than anyone else alive. But, really, that\u2019s only a small part of what makes this moment so embarrassing. Because, straight up, I believe that Minaj has executed the most poorly timed MAGA rebrand in history. In fact, nobody else really comes close.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"159\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3n001m3b7csj1oa46t@published\">The timeline speaks for itself. Minaj\u2019s MAGA apotheosis occurred in December, at Turning Point USA\u2019s AmericaFest, when she sat down for a bizarre interview with Erika Kirk. The topics discussed included Trump\u2019s aspirational masculinity, Minaj\u2019s distaste for cancel culture, and some bog-standard anti-trans rhetoric. But the most telling exchange occurred partway through, when she referred to the legion of spray-tanned reactionaries in the audience as the \u201ccool kids.\u201d In other words, Minaj had detected that rancorous conservatism in the Trump mold represented the heat of the cultural current, in the way that millennial progressivism\u2014the contingency that originally made her famous\u2014did not. The thing is, Minaj was correct in that estimation, but for only about six months from November 2024 to the spring of 2025, when the Democratic coalition was in tatters and Trumpism was at the peak of its powers. (Perhaps you remember the rapid divestment from wokeness across all corporate entities to keep up with the ebbing tide.)<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"216\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3n001n3b7cirvhzofk@published\">But inevitably, as it tends to go with these things, the fundamental grotesquerie inherent to the Republican brand would ultimately overshadow its victory, thanks in no small part to the wildly unpopular policies forwarded by an ideological formation way too high on its own supply. (The tariffs, the Iran war, and the Gestapo-like immigration patrol all come to mind.) A Reuters poll currently has Trump at a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/trumps-approval-hits-new-36-low-fuel-prices-surge-amid-iran-war-reutersipsos-2026-03-24\/\">36 percent approval rating<\/a>, the lowest of his second term. His disapproval rating, released yesterday in a Fox News poll, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/thehill.com\/homenews\/administration\/5801661-trump-disapproval-rating-fox-poll\/\">is at 59 percent<\/a>. That\u2019s the highest it\u2019s been in either his first or second term. Even more painfully, the man is underwater on what were once some of his best issues. His approval on the economy has swooned below even <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.newsweek.com\/donald-trump-economic-approval-rating-joe-biden-poll-11731909\">Joe Biden\u2019s nadir<\/a>! And, naturally, social tastemakers who once instinctively rubber-stamped the president\u2019s every move are jumping ship. Joe Rogan <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/cnn\/posts\/joe-rogan-has-broken-with-trump-on-several-major-issues-since-mid-2025-the-big-n\/1306132318046083\/\">has soured on the administration<\/a>, as has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/andrew-schulz-says-liberals-were-180728221.html\">Andrew Schulz<\/a>. The Gen Zers who supposedly represented a new bastion of Republican influence are now nowhere to be found: As of February, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theatlantic.com\/ideas\/2026\/02\/gen-z-trump-red-wave\/686006\/\">Trump is 30 points underwater among voters between the ages of 18 and 29<\/a>, after being down just 7 points last March. All of this, of course, is happening at the precise moment Minaj went all in. Whoops!<\/p>\n<p>    <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/slate.com\/culture\/2026\/02\/nicki-minaj-trump-gold-card-husband-citizen-grammys-trevor-noah-don-lemon.html\" class=\"recirc-line__content\"><\/p>\n<div class=\"recirc-line__img\">\n          <img decoding=\"async\" src=\"https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=140\" width=\"141\" height=\"94\" srcset=\"https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=320 320w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=480 480w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=600 600w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=840 840w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=960 960w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=1280 1280w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=1440 1440w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=1600 1600w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=1920 1920w,&#10;https:\/\/compote.slate.com\/images\/4c4c7008-ab48-4c1c-861b-9bdac53ca6e6.jpeg?crop=1560%2C1040%2Cx0%2Cy0&amp;width=2200 2200w\" sizes=\"auto, 141px\" alt=\"\" loading=\"lazy\"\/>\n        <\/div>\n<p><h4 class=\"recirc-line__byline\">Nadira Goffe<\/h4>\n<h3 class=\"recirc-line__promoline\">Nicki Minaj Took a Hard Turn Right. It\u2019s Shocking\u2014and a Long Time Coming.<\/h3>\n<p>        <b class=\"slate-link--bold recirc-line__read-more\">Read More<\/b>\n      <\/p>\n<p>    <\/a><\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"90\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3n001o3b7cqi7e2r5r@published\">Conservatism, as it turns out, is never going to be cool for long, especially in the sanctum of popular music, which\u2014unfortunately for Minaj\u2014also doubles as mass culture. The natural order has reasserted itself, and in this case the natural order is a huge majority of Americans watching and enjoying the Super Bowl halftime show while a handful of unsocialized malcontents throw a humongous, nonsensical hissy fit, tuning in to a podunk Kid Rock stream in protest\u2014self-ghettoizing in the dumpster of the ideational sphere. Same as it ever was, I guess.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"90\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3o001p3b7cd4akgq0n@published\">If Minaj had decided to join up with MAGA in 2023, 2024, or even early 2025, she\u2019d be in hog heaven. Hell, she\u2019d probably have a Cabinet appointment. Instead, she tied herself to the movement at the very instant the worm began to turn, without even affording herself enough runway to perform a Marjorie Taylor Greene\u2013style disillusionment routine. Already Minaj is feeling the heat. An online petition, created by her outraged fans, sardonically demands that she be deported back to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.change.org\/p\/deport-nicki-minaj-back-to-trinidad-9c28d4ac-5eca-48db-a3ed-59bc3a3d6ea8\">her native Trinidad<\/a>. It has accumulated more than 90,000 signatures.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"184\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3o001q3b7cklocwmhi@published\">And you know what? Despite everything she\u2019s said, I still don\u2019t read Minaj as an especially political person. Her tumble down the MAGA rabbit hole doesn\u2019t read as a cut-and-dried radicalization case. Granted, I might be giving her too much credit: In the heat of the pandemic, she made an instant-classic tweet alleging that the COVID vaccine had left a family friend impotent due to testicular swelling\u2014in retrospect, that was perhaps the first sign something had gone awry in her psychic makeup. But nevertheless, I have always understood Minaj to be one of the shrewdest, most mercenary pop stars alive. She was the Littlefinger of Billboard charts, perpetually nudging herself closer to the zeitgeist, even if it meant associating herself with unsavory characters. The best example might be from the summer of 2020, when she featured on a song with the sketchy rapper 6ix9ine, which was released while he was still locked up in prison for a RICO conviction. 6ix9ine was basically radioactive at that point in his career, and she still managed to take the song to the top of the Hot 100.<\/p>\n<ol class=\"in-article-recirc__list\">\n<li class=\"in-article-recirc__item\">\n          <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/slate.com\/life\/2026\/03\/melania-trump-robot-teachers-plato.html\" class=\"in-article-recirc__link\"><\/p>\n<p>            Melania Just Showed Off an Unlikely Replacement for Teachers. She Accidentally United the Right and the Left.<br \/>\n          <\/a>\n        <\/li>\n<li class=\"in-article-recirc__item\">\n          <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/slate.com\/life\/2026\/03\/donald-trump-nicki-minaj-x-maga-kirk.html\" class=\"in-article-recirc__link\"><\/p>\n<p>            We Were All Bummed When Nicki Minaj Went MAGA. Well, It\u2019s About to Get a Lot Worse for Her.<br \/>\n          <\/a>\n        <\/li>\n<\/ol>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"106\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3o001r3b7cfzc8x1w5@published\">It was a classic Minaj story. The woman has made so many bets throughout her career, and nearly all of them have paid off. She hustled into the orbits of both Lil Wayne and Kanye West at the peak of their powers. She innately understood the discourse-tilting weight of the internet, cultivating a monolithic stan army that terrorizes Twitter and Instagram to this day. She capitalized on the social justice wave of the 2010s, enshrining herself as a pop-feminist icon, even if that characterization never made a ton of ontological sense. But alas, Minaj has now bet on Trump, and her luck has finally run out.<\/p>\n<p class=\"slate-paragraph slate-graf\" data-word-count=\"140\" data-uri=\"slate.com\/_components\/slate-paragraph\/instances\/cmn7ztk3o001s3b7ckzs8zeeh@published\">I hope there is still time for her to reconsider her erring ways and return to the good graces of liberal consensus. But that alone would make her an outlier. One of the enduring lessons of this sad era in American history is that once someone goes MAGA, their core instinct is to double, triple, or quadruple down, and in that sense, I wouldn\u2019t be terribly surprised if a future Pink Friday 3 includes several songs about Iranian regime change, perhaps featuring guest verses from Reza Pahlavi. The MAGA movement has a way of transforming creative minds into bland vessels of grievance\u2014stifling their ingenuities, hemming in the scope of their world until it is colored only by the most recent thing Trump has complained about. Minaj is the latest victim. For that reason, among many others, I\u2019ll never forgive <span class=\"slate-paragraph--tombstone\">him.<\/span><\/p>\n<div class=\"newsletter-signup__intro newsletter-signup__intro--centered\">\n          <img alt=\"\" class=\"newsletter-signup__img\" hidden=\"\" data-src-light=\"https:\/\/dot.cdnslate.com\/static\/media\/components\/newsletter-signup\/the-slatest.49f353b.png\" data-src-dark=\"https:\/\/dot.cdnslate.com\/static\/media\/components\/newsletter-signup\/the-slatest-dark.ca73d21.png\" width=\"130\" height=\"58.7\"\/><\/p>\n<p>      <span class=\"newsletter-signup__description\">Sign up for Slate&#8217;s evening newsletter.<\/span>\n    <\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source slate.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. One month ago, we reported that beloved nutcase and world-renowned rapper Nicki Minaj was in the midst of a deeply undignified MAGA pivot, and it brings me no satisfaction to note that this humiliation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2348136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[21751,22389,21800,22048,21940,21945,345561],"class_list":["post-2348135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-celebrities","tag-donald-trump","tag-music","tag-politics","tag-pop","tag-rap","tag-republicans"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Nicki-Minajs-weird-Trump-turn-is-the-worst-timed-rebrand-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2348135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2348135"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2348135\/revisions"}],"predecessor-version":[{"id":2348137,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2348135\/revisions\/2348137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2348136"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2348135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2348135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2348135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}