{"id":2350153,"date":"2026-03-29T13:04:26","date_gmt":"2026-03-29T13:04:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2350153"},"modified":"2026-03-29T13:04:26","modified_gmt":"2026-03-29T13:04:26","slug":"50-cents-100-million-planet-hollywood-deal-aims-to-take-times-square-location-to-next-level","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/50-cents-100-million-planet-hollywood-deal-aims-to-take-times-square-location-to-next-level\/","title":{"rendered":"50 Cent&#8217;s $100 Million Planet Hollywood Deal Aims to Take Times Square Location to &#8216;Next Level&#8217;"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/50-cent\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:50 Cent;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;50 Cent&quot;}\">50 Cent<\/a> says he\u2019s taking the energy of Planet Hollywood\u2019s <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/times-square\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Times Square;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Times Square&quot;}\">Times Square<\/a> location \u201cto the next level\u201d as part of a newly announced <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/tag\/business\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:$100 million deal;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;$100 million deal&quot;}\">$100 million deal<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tmz.com\/2026\/03\/23\/50-cent-makes-100-million-planet-hollywood-deal-in-nyc\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:first reported;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;first reported&quot;}\" class=\"link \">first reported<\/a> by TMZ, the deal finds Fif partnering with Planet Hollywood owner Robert Earl for PH Live, billed as an \u201centertainment hub\u201d and \u201cnightlife spot\u201d that will serve as the locale for everything from pop-up shows to film premieres.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The report adds that plans are also in motion to potentially expand the PH Live brand to other areas, Louisiana among them. Fif, notably, already has a sizable business connection to the state\u2014Shreveport, specifically\u2014thanks to his strong G-Unit Film &amp; Television presence in the region.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">50 Cent, in typical 50 Cent fashion, commemorated news of the PH Live deal with an Instagram post.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;COMPLEX SHOP&quot;}\" class=\"link \"><b>COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what&#8217;s next. Buy. Collect. Obsess.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWhen I get quiet, I\u2019m working,\u201d he wrote in the caption, as seen below. \u201cI\u2019m working on it. \u2026 PH live baby!\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>Image via Instagram<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A new IG account has also been launched for the PH Live space in New York, complete with a logo that calls to mind the Bat-Signal, albeit a Fif-ified version of it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Complex has reached out to Planet Hollywood reps for comment. This story may be updated.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The PH Live partnership news comes amid continued teases from 50 Cent about what\u2019s believed to be a new album, possibly titled <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.complex.com\/music\/a\/backwoodsaltar\/50-cent-new-song-algorithm-listen\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Algorithm;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;The Algorithm&quot;}\"><em>The Algorithm<\/em><\/a>. Fans last got a new studio full-length from the Grammy winner with 2014\u2019s <em>Animal Ambition<\/em>, which opened at No. 4 on the Billboard 200 albums chart.<\/p>\n<h3 class=\"mb-4 text-lg font-bold\">Related News<\/h3>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/tracewilliamcowen\/50-cent-shreveport-council-meeting-g-unit-films\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"50 Cent speaks at a podium in a meeting room with an audience seated behind him.\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/NozF8nFLfjARWbif70XeHA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/5f4babd38f4ec49e3b97b8f013dc6aab\"\/><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>50 Cent Attends Shreveport Council Meeting, Secures 30-Year Lease for G-Unit Films &#8216;Legacy Project&#8217;<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/tracewilliamcowen\/50-cent-diddy-jokes-doordash-commercial\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"Two images side by side: 50 Cent smiling in a cap, and Diddy wearing sunglasses and a leather jacket, looking serious.\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/dRt5Z3gsZ7k7JqjBAPpvpw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/4021f565eecb5dbd09bff50ed6c4bd68\"\/><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>50 Cent Tucks Diddy Jokes Into New DoorDash Commercial About &#8216;Delivering Quality Beef&#8217;<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">,<\/p>\n<figure class=\"relative mb-4\"><a rel=\"nofollow\" target=\"_blank\" data-ylk=\"ct:story;elm:img;itc:0;\" class=\"stretched-box\" href=\"https:\/\/www.complex.com\/music\/a\/tracewilliamcowen\/50-cent-ti-feud-hurt-feelings\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"><\/p>\n<div class=\"relative\"><img alt=\"Rapper 50 Cent performs on stage, wearing a white Balmain Paris shirt, orange cap, and gold chain, holding a microphone.\" loading=\"lazy\" width=\"960\" height=\"540\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/lc19xn5ot6TAToAhHazfHQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/complex_131\/8b1d7841e9f5e07d01116745e3d139aa\"\/><\/div>\n<p><\/a><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p><span>50 Cent Looks Ahead to &#8216;Slow News Day,&#8217; Jokes &#8216;You Guys Hurt My Feelings&#8217; Amid Feud With T.I.<\/span><\/p>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\"><b>Related News<\/b><\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/shop?utm_source=yahoo&amp;utm_medium=syndication&amp;utm_campaign=shop2025\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;COMPLEX SHOP&quot;}\" class=\"link \"><b>COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what&#8217;s next. Buy. Collect. Obsess.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.complex.com\/newsletters?utm_source=yahoo&amp;utm_medium=referral&amp;utm_campaign=newsletter_cta5\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.&quot;}\" class=\"link \"><b>Making Culture Pop.<\/b> Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>50 Cent says he\u2019s taking the energy of Planet Hollywood\u2019s Times Square location \u201cto the next level\u201d as part of a newly announced $100 million deal. As first reported by TMZ, the deal finds Fif partnering with Planet Hollywood owner Robert Earl for PH Live, billed as an \u201centertainment hub\u201d and \u201cnightlife spot\u201d that will [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2350154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[306809,360846,358726],"class_list":["post-2350153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-50-cent","tag-planet-hollywood","tag-robert-earl"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/50-Cents-100-Million-Planet-Hollywood-Deal-Aims-to-Take.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2350153"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350153\/revisions"}],"predecessor-version":[{"id":2350155,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350153\/revisions\/2350155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2350154"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2350153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2350153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2350153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}