{"id":2350556,"date":"2026-03-29T20:41:22","date_gmt":"2026-03-29T20:41:22","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2350556"},"modified":"2026-03-29T20:41:22","modified_gmt":"2026-03-29T20:41:22","slug":"nijisanji-ens-by-the-beat-announces-new-song-upcoming-major-label-debut","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nijisanji-ens-by-the-beat-announces-new-song-upcoming-major-label-debut\/","title":{"rendered":"NIJISANJI EN&#8217;s BY THE BEAT Announces New Song, Upcoming Major Label Debut"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Universal Music LLC and its Japanese-music-focused label Virgin Music have announced a partnership with Anycolor Inc. to train and produce music for BY THE BEAT,a four-member VTuber unit from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/themagicrain.com\/2025\/02\/vtuber-group-nijisanji-to-launch-first-ever-world-tour-in-2025\/\">NIJISANJI EN<\/a>, the English-speaking branch of Anycolor Inc.\u00a0\u00a0\u00a0<\/p>\n<p>The announcement was accompanied by the release of their latest original song, Double Vision, available now on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/BY-THE-BEAT.lnk.to\/DoubleVisionPR\">all major streaming platforms<\/a>. It was also announced that BY THE BEAT will make their major label debut in 2027, with training and production efforts currently underway.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"BY THE BEAT &quot;Double Vision&quot; Official Music Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tGYLtyakmlM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/figure>\n<p>The production team for Double Vision features Lauren Kaori, who writes songs primarily for J-POP and K-POP acts such as INI and &amp;TEAM; MONJOE, the vocalist and synthesizer player for DATS who has recently been producing and writing songs for artists like BE:FIRST and Number_i, as well as composing music for commercials; and R&amp;B artist, singer-songwriter LOAR, who has provided songs for artists such as Kento Nakajima and BE:FIRST.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>BY THE BEAT are also currently featured in a collaboration between Karaoke Manekineko Malaysia and NIJISANJI EN. You can read more about it <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/themagicrain.com\/2026\/03\/karaoke-manekineko-malaysia-launches-collab-with-nijisanji-happening-27-march\/\">here<\/a>.<\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v17.0&#038;appId=&#038;autoLogAppEvents=1\" nonce=\"Ci8te34e\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source themagicrain.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Music LLC and its Japanese-music-focused label Virgin Music have announced a partnership with Anycolor Inc. to train and produce music for BY THE BEAT,a four-member VTuber unit from NIJISANJI EN, the English-speaking branch of Anycolor Inc.\u00a0\u00a0\u00a0 The announcement was accompanied by the release of their latest original song, Double Vision, available now on all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2350557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2350556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/NIJISANJI-ENs-BY-THE-BEAT-Announces-New-Song-Upcoming-Major.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2350556"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350556\/revisions"}],"predecessor-version":[{"id":2350558,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2350556\/revisions\/2350558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2350557"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2350556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2350556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2350556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}