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Hasbro Entertainment<\/a> has appointed Rob Doherty as vice president of production, strengthening its leadership as the company continues to expand its animation and digital content efforts.<\/p>\n <\/span><\/p>\n <\/p>\n In the role, Doherty oversees production across Hasbro\u2019s growing slate, supporting development and execution of content tied to the company\u2019s portfolio of brands and IP<\/a>. \u201cI\u2019m extremely excited to be joining Hasbro at a time of growth and expansion and am looking forward to working with some of the world\u2019s most iconic brands,\u201d says Doherty.<\/p>\n <\/span><\/p>\n <\/p>\n Doherty brings more than 30 years of experience in children\u2019s television, with a background spanning development and international co-productions. He has held senior roles at companies including Aardman Animations, The Walt Disney Company, ITV, Endemol, and Cake Entertainment.<\/p>\n <\/span><\/p>\n <\/p>\n Most recently, Doherty led consultancy Relevant Content, advising clients on emerging platforms such as Roblox and the broader social gaming ecosystem. His recent credits include work on Angry Birds: Summer Madness<\/em>, Supa Team 4<\/em>, and Space Chickens in Space<\/em>.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n \u201c[Rob] brings a rare combination of production leadership, creative instinct, and deep industry experience,\u201d shares Tom Hartley, VP, Animation & Digital Content. \u201cAs we continue to grow our animation and digital content slate, Rob\u2019s expertise in development, production, and emerging platforms will be a major asset to the team and our broader ambitions.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n Doherty is also the founder of Festivus, an animation community and networking group that has grown to more than 13,000 members.<\/p>\n <\/span><\/p>\n <\/p>\n The appointment comes as Hasbro<\/a> continues to scale its content ambitions across film, television, and digital platforms.<\/p>\n <\/span><\/p>\n