Travis Scott<\/a>, previously named Oakley<\/a>\u2019s Chief Visionary, has enlisted Matthew M. Williams<\/a> to help usher in a new era for the brand<\/a>.<\/p>\n The latest Oakley appointment will see Williams taking on the role of Creative Director of Apparel, Footwear, and Accessories (AFA). In a statement, Williams, who previously served as Givenchy\u2019s Creative Director<\/a>, cited Oakley as a fixture of his California upbringing.<\/p>\n \u201cI have always admired the brand\u2019s technical and innovative intent, which greatly aligns with my own process and design language,\u201d the 1017 ALYX 9SM<\/a> founder said. \u201cOakley has such a rich heritage, with history rooted in both performance sports and global culture. I am honored to join as AFA Creative Director and look forward to working together with Travis and the teams to guide the brand into a new era.\u201d<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n In his Oakley role, Williams, working closely with Scott, will pull heavily from the brand\u2019s \u201csports DNA,\u201d per reps. This means we can expect performance-focused and lifestyle collections, with Scott praising the designer as a \u201cnatural\u201d fit for Oakley\u2019s future.<\/p>\n \u201cMatthew and I connect on process\u2014starting from the ground up and staying focused on the details,\u201d Scott said. \u201cThat\u2019s how I approach everything. Bringing him into Oakley felt like a natural next step as we move into this next phase.\u201d<\/p>\n Scott assumed his position at Oakley in July of last year<\/a>, saying he felt compelled to join the brand on its path to evolution.<\/p>\n \u201cI\u2019m inspired by what people think can\u2019t be done,\u201d Scott said at the time. \u201cIt\u2019s about pushing culture and reworking ideas to see how far they can go. Oakley\u2019s design game is next level, and I had to be part of that.\u201d<\/p>\n <\/a> Travis Scott Named Chief Visionary of Oakley: ‘This Is Just the Beginning’<\/span><\/p>\n<\/figcaption><\/figure>\n ,<\/p>\n <\/a> Matthew M. Williams Leaving Creative Director Role at Givenchy<\/span><\/p>\n<\/figcaption><\/figure>\n ,<\/p>\n <\/a> Travis Scott Tells Supreme Court That Rap Lyrics Were Used Unconstitutionally in Death Penalty Case<\/span><\/p>\n<\/figcaption><\/figure>\nRelated News<\/h3>\n
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