{"id":2353157,"date":"2026-03-31T17:02:16","date_gmt":"2026-03-31T17:02:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2353157"},"modified":"2026-03-31T17:02:16","modified_gmt":"2026-03-31T17:02:16","slug":"puerto-rican-star-farruko-signs-co-management-deal-with-wk-entertainment-massivo-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/puerto-rican-star-farruko-signs-co-management-deal-with-wk-entertainment-massivo-entertainment\/","title":{"rendered":"Puerto Rican Star Farruko Signs Co-Management Deal With WK Entertainment, Massivo Entertainment"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\"><em>Farruko (center) is flanked by his co-managers Oscar Paniagua (left) of Massivo Entertainment and Walter Kolm (right) of WK Entertainment. (Courtesy Nevarez Communications)<\/em><\/figcaption><\/figure>\n<p>Farruko, an influential, versatile Latin artist known for his urban and pop sensibilities, signed with Walter Kolm Entertainment and Massivo Entertainment for a 360 co-management deal. Walter Kolm, CEO of WKE, and Oscar Paniagua, CEO of Massivo, align to guide Farruko in the next phase of his career.<\/p>\n<p>\u201cThis new chapter comes with a stronger structure,\u201d Farruko said in a statement. \u201cWith Oscar, who has been key in developing my career over the years, and now adding Walter Kolm, we\u2019re building a team with a global vision and a long-term focus.\u201d<\/p>\n<p>The Puerto Rican star has amassed more than 44 million monthly listeners on Spotify and has collaborated with notable artists like Daddy Yankee, Bad Bunny, Pitbull, Don Omar, Yandel, Arc\u00e1ngel, J Balvin, Steve Aoki and Marshmello. His catalog has generated more than 15 billion streams and helped globalize reggaet\u00f3n.<\/p>\n<p><strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/news.pollstar.com\/2026\/03\/06\/executive-profile-walter-kolm-ceo-founder-of-wke-on-the-growth-of-latam-navigating-latin-artists-today\/\">See Executive Profile: Walter Kolm, WKE CEO, On Growth Of The LATAM Market<\/a><\/strong><\/p>\n<p>\u201cFarruko is one of the few artists who has truly shaped the global reach of Latin music,\u201d Kolm said. \u201cThis next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact.\u201d<\/p>\n<p>Farruko recently joined Steve Aoiki on stage at Ultra Music Festival and previewed a new song with Greeicy, which will be released soon. The Latin star is also working on a new album with a cultural narrative that highlights Panama, which influenced the sound of reggaet\u00f3n. The project will include key voices from the country, such as Eddy Lover, Boza, and Kafu Banton.<\/p>\n<p>\u201cWe\u2019re entering a new chapter for Farruko, and having Walter Kolm as a partner on this journey allows us to strengthen a global vision, open new opportunities, and continue building a solid and lasting career,\u201d Paniagua said.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source news.pollstar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farruko (center) is flanked by his co-managers Oscar Paniagua (left) of Massivo Entertainment and Walter Kolm (right) of WK Entertainment. (Courtesy Nevarez Communications) Farruko, an influential, versatile Latin artist known for his urban and pop sensibilities, signed with Walter Kolm Entertainment and Massivo Entertainment for a 360 co-management deal. Walter Kolm, CEO of WKE, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2353158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2353157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/03\/Puerto-Rican-Star-Farruko-Signs-Co-Management-Deal-With-WK-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2353157"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353157\/revisions"}],"predecessor-version":[{"id":2353159,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353157\/revisions\/2353159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2353158"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2353157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2353157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2353157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}