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Geely Technology Europe and 3SS have launched Zeekr’s Entertainment Hub, an in-car media platform for Zeekr models across Europe<\/p>\n
Geely Technology Europe and 3SS have launched Zeekr\u2019s Entertainment Hub, an in-car media platform rolling out across multiple Zeekr models in Europe. Built on 3SS\u2019s 3Ready Automotive platform and running on Android Automotive OS, the system gives drivers and passengers access to streaming services, live TV and news content from more than 15 global providers through the vehicle\u2019s screens.<\/p>\n
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The platform integrates with vehicle systems to deliver context-aware experiences and uses built-in analytics to personalise content recommendations over the vehicle lifecycle. Branded content, service information and product updates can be delivered to the vehicle without requiring an over-the-air software update, through 3SS\u2019s experience management system. A dedicated Zeekr channel within the hub enables direct communication between the brand and users, including personalised responses and service insights displayed on screen.<\/p>\n
In a statement, Christian Hering, Head of Intelligent Software at Geely Tech EU, said: \u201cTogether with 3SS, we were able to bring Entertainment Hub to life efficiently and with the flexibility we need to shape the passenger experience. The dedicated Zeekr channel takes this further, allowing us to close the feedback loop visually and directly with our customers, creating a more transparent and engaging relationship.\u201d Felix Walter, Chief Growth Officer, Automotive at 3SS, added: \u201cOur collaboration demonstrates how OEM strategy and specialised entertainment expertise can combine to create a robust, evolving platform that sets new standards for in-car digital innovation.\u201d<\/p>\n