{"id":2353878,"date":"2026-04-01T04:07:43","date_gmt":"2026-04-01T04:07:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2353878"},"modified":"2026-04-01T04:07:43","modified_gmt":"2026-04-01T04:07:43","slug":"kmart-finds-29-ipod-dupe-goes-viral-on-social-media","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/kmart-finds-29-ipod-dupe-goes-viral-on-social-media\/","title":{"rendered":"Kmart finds: $29 iPod dupe goes viral on social media"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong><span>Produced in partnership with Kmart\ufeff<\/span><\/strong><\/p>\n<p><span>If you&#8217;d told me when I got my first iPod Touch that I&#8217;d one day write about its comeback, I wouldn&#8217;t have believed it.<\/span><\/p>\n<p><span>How could anything ever top that piece of tech?<\/span><\/p>\n<p><span\/><\/p>\n<p><span>And yet, if social media is anything to go by (and it always is), here we are.<\/span><\/p>\n<figure><figcaption><span>The familiar device includes a built-in speaker, USB-C charging, and a rechargeable battery. (Instagram)<\/span><\/figcaption><\/figure>\n<p><span>If you&#8217;re reading this, I&#8217;ll spare you the explanation of what an iPod is so as not to make you feel ancient.<\/span><\/p>\n<p><span>Though just when you thought those days were gone for good, enter <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.kmart.com.au\/product\/mp3-player-black-43667840\/?srsltid=AfmBOor1UTQWcmCyRVmNKwPHpZ9dqOuN066pbdj_-qJjjdsuiCc77KsM\" target=\"_blank\" rel=\"nofollow\" title=\"Kmart's newest gadget.\"><span>Kmart&#8217;s newest gadget.<\/span><\/a><\/p>\n<p><span>It costs just $29 and is built on the same idea \u2013 you load your music, press play, and that&#8217;s about it.<\/span><\/p>\n<p><span\/><\/p>\n<figure><img decoding=\"async\" sizes=\"(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw\" src=\"https:\/\/imageresizer.static9.net.au\/nyIruATQhbQGvyPBnk4m4-mVfz0=\/604x99:1297x792\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F3ff14a66-7695-43c5-b05a-fd53609bc673\" srcset=\"https:\/\/imageresizer.static9.net.au\/nyIruATQhbQGvyPBnk4m4-mVfz0=\/604x99:1297x792\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F3ff14a66-7695-43c5-b05a-fd53609bc673 396w, https:\/\/imageresizer.static9.net.au\/AbfAEULp4V2cO-c0qpTrefV5kOg=\/604x99:1297x792\/636x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F3ff14a66-7695-43c5-b05a-fd53609bc673 636w, https:\/\/imageresizer.static9.net.au\/P5A8-lM6mK7YPs3JxjHkDKmuEz0=\/604x99:1297x792\/792x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F3ff14a66-7695-43c5-b05a-fd53609bc673 792w, https:\/\/imageresizer.static9.net.au\/Yd6Ih6Ohrp1aw0mTKIA5RX4gsJk=\/604x99:1297x792\/1274x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F3ff14a66-7695-43c5-b05a-fd53609bc673 1274w\" alt=\"The $29 looks and feels familiar.\"\/><figcaption><span>The $29 MP3 Player looks and feels familiar. (Instagram)<\/span><\/figcaption><\/figure>\n<p><span>The hype started when WA mum Jess Brouwer gave her 76,000 followers a sneak peek.<\/span><\/p>\n<p><span>&#8220;I received a package from Kmart with their new MP3 Player,&#8221; she told followers.<\/span><\/p>\n<p><span>&#8220;It plays music, has FM radio, voice recording, video playback, eBook mode and even an alarm clock. It&#8217;s pretty cool!&#8221;<\/span><\/p>\n<p><span>The video has racked up more than 180,000 views, and the comments section reads like a generational split screen.<\/span><\/p>\n<p><span>The comments were flooded with the likes of:\u00a0&#8220;So, an iPod? What&#8217;s old is new again.&#8221;<\/span><\/p>\n<p><span>&#8220;This brings me back,&#8221; another said.<\/span><\/p>\n<figure><img decoding=\"async\" sizes=\"(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw\" src=\"https:\/\/imageresizer.static9.net.au\/Qd9jg5KwJXwW9H5UiGDOkV5S2Qg=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F9cba8326-cd43-4674-840c-ac906a2de24e\" srcset=\"https:\/\/imageresizer.static9.net.au\/Qd9jg5KwJXwW9H5UiGDOkV5S2Qg=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F9cba8326-cd43-4674-840c-ac906a2de24e 396w, https:\/\/imageresizer.static9.net.au\/2JMjthluax9XMQqoWV07tSvf-H8=\/636x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F9cba8326-cd43-4674-840c-ac906a2de24e 636w, https:\/\/imageresizer.static9.net.au\/5iNQaD9asspI8M96QuVH3XJOroE=\/792x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F9cba8326-cd43-4674-840c-ac906a2de24e 792w, https:\/\/imageresizer.static9.net.au\/uDnL7UA4rSozPLEYIeWfXml9TKE=\/1274x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2F9cba8326-cd43-4674-840c-ac906a2de24e 1274w\"\/><figcaption><span>The original iPod, introduced on 23 October 2001, looked like this. (Apple)<\/span><\/figcaption><\/figure>\n<p><span>Then came the younger crowd with the truly telling questions: How do you get music on it? Does it come with songs? Do you have to buy them?<\/span><\/p>\n<p><span>Jess went on to explain it simply: &#8220;I added music that I had purchased from Apple Music and just put them on there from my computer.&#8221;<\/span><\/p>\n<p><span>For a generation raised on the infinite buffet of streaming, the whole process sounds borderline absurd.<\/span><\/p>\n<p><span>Which is exactly why the recent buzz feels bigger than your usual cheap gadget doing well online.<\/span><\/p>\n<p><span\/><\/p>\n<p><span>&#8220;Oh my gosh, how much fun is this?&#8221; one fan gushed.<\/span><\/p>\n<p><span>&#8220;This would be great for the kids&#8217; music! I&#8217;m buying one for my daughter,&#8221; exclaimed another.<\/span><\/p>\n<p><span>Other brands have caught on with the trend as well.<\/span><\/p>\n<p><span>This Mp3 Player from <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.kogan.com\/au\/buy\/hhh-18-inch-touch-lcd-hifi-mp3-player-16gb-memory-with-bluetooth-4gb-ipods-mp3-players-7uq45961100055\/\" target=\"_blank\" rel=\"nofollow\" title=\"Kogan \"><span>Kogan<\/span><\/a><span> retails for $84 and boasts a touch screen. A better option for those perhaps not ready to commit to the wheel again.<\/span><\/p>\n<figure><img decoding=\"async\" sizes=\"(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw\" src=\"https:\/\/imageresizer.static9.net.au\/QCa1nivFv5DFO_PoPdi6mmN3RKg=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fbd59ecc3-3d0c-40b7-9be4-4b7fe4fd8eb4\" srcset=\"https:\/\/imageresizer.static9.net.au\/QCa1nivFv5DFO_PoPdi6mmN3RKg=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fbd59ecc3-3d0c-40b7-9be4-4b7fe4fd8eb4 396w, https:\/\/imageresizer.static9.net.au\/BLHZCSz6LK_V71JBqbWKon4kGYY=\/636x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fbd59ecc3-3d0c-40b7-9be4-4b7fe4fd8eb4 636w, https:\/\/imageresizer.static9.net.au\/pFOIaPM6GaAMxpoAtikNsj_uwaE=\/792x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fbd59ecc3-3d0c-40b7-9be4-4b7fe4fd8eb4 792w, https:\/\/imageresizer.static9.net.au\/UlTHgRSh2mkRCkyZD_uVq7APXJE=\/1274x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fbd59ecc3-3d0c-40b7-9be4-4b7fe4fd8eb4 1274w\" alt=\"Kogan 1.8 Inch Touch Lcd Hifi Mp3 Player 16Gb Memory With Bluetooth 4Gb Ipods &amp; Mp3 Players\"\/><figcaption><span>Kogan members can snag this for $81.05. (Kogan)<\/span><\/figcaption><\/figure>\n<p><span>Meanwhile, over at <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.amazon.com.au\/RUIZU-Bluetooth-Portable-Recorder-Equliazer\/dp\/B0DQ58SLFG\/ref=asc_df_B0DQ5BGG8Z?mcid=435ebd62a5123a7e915f7b4929932430&amp;tag=googleshopdsk-22&amp;linkCode=df0&amp;hvadid=712357308392&amp;hvpos=&amp;hvnetw=g&amp;hvrand=14111021657865947343&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9071800&amp;hvtargid=pla-2418707419867&amp;hvocijid=14111021657865947343-B0DQ5BGG8Z-&amp;hvexpln=0&amp;gad_source=1&amp;th=1\" target=\"_blank\" rel=\"nofollow\" title=\"Amazon\"><span>Amazon<\/span><\/a><span>, the RUIZU Portable Music Player\ufeff is available in rose gold, blue and gold.<\/span><\/p>\n<figure><img decoding=\"async\" sizes=\"(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw\" src=\"https:\/\/imageresizer.static9.net.au\/O18HOXjmNYLgTHQIoxPwQQA1x5E=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fc4d459d4-684c-43c4-896c-41b86607e04f\" srcset=\"https:\/\/imageresizer.static9.net.au\/O18HOXjmNYLgTHQIoxPwQQA1x5E=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fc4d459d4-684c-43c4-896c-41b86607e04f 396w, https:\/\/imageresizer.static9.net.au\/Takoeusr4Cxsc2tVYKLch9MYY2w=\/636x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fc4d459d4-684c-43c4-896c-41b86607e04f 636w, https:\/\/imageresizer.static9.net.au\/gelLri26WGO8QzhLA9tM46WSKnU=\/792x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fc4d459d4-684c-43c4-896c-41b86607e04f 792w, https:\/\/imageresizer.static9.net.au\/1f0AUKwo0GHFsBnZ2qlxp6hDYRw=\/1274x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fc4d459d4-684c-43c4-896c-41b86607e04f 1274w\" alt=\"RUIZU 64GB MP3 Player with Bluetooth 5.3, 30gram, Portable Music Player for Sports Running, FM Radio, Voice Recorder, Equliazer, 80H Digital Audio Shuffle Playback, Support 128GB Micro SD Card, Pink\"\/><figcaption><span>Amazon&#8217;s iteration has a 59 per cent five star rating. (Amazon)<\/span><\/figcaption><\/figure>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/dicksmith.com.au\/da\/buy\/hhh-bluetooth-50-mp3-player-with-ebook-recorder-128gb-32gb-ipods-mp3-players-7wx45970100223\/\" target=\"\" rel=\"\" title=\"Dick Smith's\"><span>Dick Smith&#8217;s<\/span><\/a><span> version mimics that of an iPod shuffle with its 1.8 inch\ufeff screen.<\/span><\/p>\n<figure><img decoding=\"async\" sizes=\"(min-width: 1024px) 636px, (min-width: 768px) 396px, 100vw\" src=\"https:\/\/imageresizer.static9.net.au\/3Gr1wZsZVXavgTDxIlzBRaPtBGI=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe4288c62-fe18-4bae-bfac-d81e033d2257\" srcset=\"https:\/\/imageresizer.static9.net.au\/3Gr1wZsZVXavgTDxIlzBRaPtBGI=\/396x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe4288c62-fe18-4bae-bfac-d81e033d2257 396w, https:\/\/imageresizer.static9.net.au\/41bVuv4PolqACojxl1KZGkfL44k=\/636x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe4288c62-fe18-4bae-bfac-d81e033d2257 636w, https:\/\/imageresizer.static9.net.au\/RqUhmGQeC0mxPyY3czn_5KZ1Au8=\/792x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe4288c62-fe18-4bae-bfac-d81e033d2257 792w, https:\/\/imageresizer.static9.net.au\/t2QcfqLUFKf8E-46xbCtyf6ye5Q=\/1274x0\/https%3A%2F%2Fprod.static9.net.au%2Ffs%2Fe4288c62-fe18-4bae-bfac-d81e033d2257 1274w\" alt=\"Dick Smith Bluetooth 5.0 Mp3 Player With Ebook Recorder 128Gb 32Gb Ipods &amp; Mp3 Players\"\/><figcaption><span>For Dick Smith members, this will set you back $77. (Dick Smith)<\/span><\/figcaption><\/figure>\n<p><span>Some might say that brands offering these options are part of a bigger shift in how people listen to music.<\/span><\/p>\n<p><em><span>The New York Times<\/span><\/em><span> recently reported that eBay searches for &#8220;iPod&#8221; are climbing, while resale prices for some models are up 60 per cent in two years.<\/span><\/p>\n<p><span>Refurbished versions can reach almost $600. That kind of resale market doesn&#8217;t build on sentiment alone.<\/span><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nine.com.au\/entertainment\/latest\/ninecomau-whats-app-signup\/421c4156-5b58-42a0-9c4e-e65401b4e271\" target=\"_blank\"><strong><em><span>FOLLOW US ON WHATSAPP HERE<\/span><\/em><\/strong><\/a><strong><em><span>: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.<\/span><\/em><\/strong><span>\ufeff<\/span><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source honey.nine.com.au \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produced in partnership with Kmart\ufeff If you&#8217;d told me when I got my first iPod Touch that I&#8217;d one day write about its comeback, I wouldn&#8217;t have believed it. How could anything ever top that piece of tech? And yet, if social media is anything to go by (and it always is), here we are. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2353879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2353878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Kmart-finds-29-iPod-dupe-goes-viral-on-social-media.au2Ffs2F63c5a911-12c2-410a-a521-332983313c9c.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2353878"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353878\/revisions"}],"predecessor-version":[{"id":2353880,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353878\/revisions\/2353880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2353879"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2353878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2353878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2353878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}