{"id":2353964,"date":"2026-04-01T07:10:09","date_gmt":"2026-04-01T07:10:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2353964"},"modified":"2026-04-01T07:10:09","modified_gmt":"2026-04-01T07:10:09","slug":"report-fandom-is-central-to-gen-zs-interaction-with-music-live-events","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/report-fandom-is-central-to-gen-zs-interaction-with-music-live-events\/","title":{"rendered":"Report: &#8216;Fandom&#8217; Is Central To Gen Z&#8217;s Interaction With Music &#038; Live Events"},"content":{"rendered":"<p><\/p>\n<p>When it comes to live music, 89% of those surveyed attend concerts alone to meet others and forge new friendships.<\/p>\n<div><\/p>\n<p><span>Fans at Spilt Milk Festival<\/span><span>(Credit: Jordan Munns)<\/span><\/p>\n<\/div>\n<div>\n<p>\u201cFandom\u201d is crucial in how Gen Z engages with music and live performances, a new report from <strong>Live Nation<\/strong> has found.<\/p>\n<p>Live Nation conducted its annual <em>Love Song <\/em>study through its agency, <strong>Connect<\/strong>. The new report is the largest study of Gen Z to date\u2014surveying 5,692 Australians, including 1,411 Gen Z respondents. With so many responses, <em>Love Song<\/em> offers a comprehensive snapshot into how today\u2019s young people interact with culture, fandom, and live experiences.<\/p>\n<p>While the world today is quite fragmented and teens in Australia are restricted from using social media, 84% of Gen Z respondents revealed that they\u2019re \u201cincreasingly selective\u201d about where they direct their attention as they seek deeper connections to music and culture.<\/p>\n<p>The report also found that over half of Gen Z participants lean on playlists, content creators, and events to navigate their experiences with music and pop culture. 86% of respondents want to feel part of something bigger than themselves, engaging in community.<\/p>\n<p>When it comes to live music, 89% of those surveyed attend concerts alone to meet others and forge new friendships.<\/p>\n<p>Beyond live music, a whopping 96% of Gen Z respondents said that pre- and post-event celebrations are just as important as what\u2019s happening on stage. Said events can include artist-themed parties (73%), in-person fan meet-ups (74%), and VIP or behind-the-scenes experiences.<\/p>\n<div id=\"\" class=\"newsletter-signup \">\n<div class=\"\">\n<p>Don&#8217;t miss a beat with our FREE daily newsletter<\/p>\n<\/p><\/div>\n<\/div>\n<p>Self-expression is also crucial for Gen Z. 86% of participants said matching fashion with the artist is essential, as is collecting merchandise (81%), ticket stubs and wristbands (87%), and making scrapbooks to relive the event.<\/p>\n<p>76% of those surveyed also said they\u2019re returning to vinyl and other \u201cold-school\u201d technologies to preserve music, noting that it \u201cfeels more real\u201d than digital methods of consuming art.<\/p>\n<p><em>Love Song<\/em> is one of the longest-running studies on Gen Z. To access the full study, <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.connectbylivenation.com.au\/\">head here<\/a> for more information.<\/p>\n<p>In a statement, <strong>Kristy Rosser<\/strong>, Senior Vice President of Marketing Solutions and Client Services at Live Nation Australia and New Zealand, said Gen Z is \u201cblending\u201d the best aspects of the past and present in their interactions with culture.<\/p>\n<p>\u201cAt its core,\u00a0<em>Love Song<\/em>\u00a0shows that music \u2018fandom\u2019 is central to Gen Z\u2019s identity,\u201d Rosser said. \u201cThey actively seek out live experiences to create their own cultural moments and be fully present, with 86 per cent of Gen Z saying they feel most themselves, away from everyday pressures.\u201d<\/p>\n<p>Rosser continued, \u201cGen Z\u2019s engagement with live experiences isn\u2019t confined to a single moment &#8211; it\u2019s an ongoing lifecycle. Physical merchandise has never been more important, and participatory elements such as posters and autographs are making a strong comeback. They\u2019re blending the best of past and present to shape their own culture.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source themusic.com.au \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to live music, 89% of those surveyed attend concerts alone to meet others and forge new friendships. Fans at Spilt Milk Festival(Credit: Jordan Munns) \u201cFandom\u201d is crucial in how Gen Z engages with music and live performances, a new report from Live Nation has found. Live Nation conducted its annual Love Song [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2353965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2353964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Report-Fandom-Is-Central-To-Gen-Zs-Interaction-With-Music.webp.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2353964"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353964\/revisions"}],"predecessor-version":[{"id":2353966,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2353964\/revisions\/2353966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2353965"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2353964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2353964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2353964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}