<\/p>\n
\n\tA new Dubai<\/a>-based company called Storyfied Ventures dedicated to strategic partnerships between brands and entertainment content in the Middle East<\/a> and North Africa (MENA) region is being launched by producer and marketing executive Casper Shirazi.\u00a0<\/p>\n \n\tThe startup outfit is being touted as \u201cthe region\u2019s first strategic brand-entertainment partner built for the realities of a fast-shifting media and advertising landscape,\u201d according to a statement.<\/p>\n \n\tStoryfied Ventures will operate \u201cacross film, television, documentaries, creator content, music-led entertainment, kids content, and branded storyworld extensions,\u201d the statement said.<\/p>\n \n\tThe company aims to \u201chelp brands turn their stories into monetisable intellectual property, with screen-IP as the anchor \u2013 then extend into consumer products, licensing, and other business lines where relevant,\u201d it added.<\/p>\n \n\tStoryfied Ventures is backed by a board of directors comprising\u00a0Catherine Barr, who is global head of marketing at Saudi Arabia\u2019s Public Investment Fund (PIF) and a former global expansion and brand strategy leader for HBO Max; and Los Angeles-based entertainment lawyer Joseph Lanius. Lanius will serve as Storyfied Ventures\u2019 business affairs lead through his Convergence Media Law firm. His production credits include upcoming Mark Waters-directed \u201cHershey\u201d movie.\u00a0\u00a0<\/p>\n \n\tShirazi\u2019s production credits include upcoming foodie comedy \u201cHoly Mol\u00e9\u201d toplining Tim Roth and Cristo Fern\u00e1ndez.<\/p>\n \n\t\u201cIn today\u2019s ultra-fragmented media landscape, brands need a true 360-degree relationship with audiences, and that only happens when storytelling is built as IP,\u201d Shirazi noted in the statement.<\/p>\n \n\t\u201cShort-form can drive discovery, but long-form screen content is what holds attention, deepens engagement, and creates lasting affinity. That\u2019s the gap in the region today: there is no shortage of content, but there is a shortage of owned narrative IP that can extend brand relevance and turn audiences into advocates.\u201d<\/p>\n \n\tShirazi continued: \u201cOur region is living through an incredibly difficult and defining period. But it is also entering a new one. Even in uncertain times, we are certain that this is the right place and the right time for Storyfied \u2013 when brand voices matter more than ever to help restore confidence, build trust, and connect more deeply with audiences. In what comes next, trust will be earned through the stories we tell. That\u2019s why we now exist: to help define a new content economy for the region \u2013 built on brand-owned IP.\u201d<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A new Dubai-based company called Storyfied Ventures dedicated to strategic partnerships between brands and entertainment content in the Middle East and North Africa (MENA) region is being launched by producer and marketing executive Casper Shirazi.\u00a0 The startup outfit is being touted as \u201cthe region\u2019s first strategic brand-entertainment partner built for the realities of a fast-shifting […]<\/p>\n","protected":false},"author":2,"featured_media":2354207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[420633,347618,359698],"class_list":["post-2354206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-branded-entertainment","tag-dubai","tag-middle-east"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Dubai-Based-Storyfied-Launches-Strategic-Brand-Entertainment-Outfit.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2354206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2354206"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2354206\/revisions"}],"predecessor-version":[{"id":2354208,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2354206\/revisions\/2354208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2354207"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2354206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2354206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2354206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}