\t\t\t\t\t\t<\/p><\/div><\/div> \t\t\t\t\tDJ Pee .Wee performs during Proper Presents: DJ Pee .Wee at The Quill Room at Austin Proper Hotel on March 10, 2025 in Austin, Texas<\/span><\/p>\n \t\t\t\t\t\t\t\t\tDaniel Boczarski<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tOne of the goals was to lean in more to music programming<\/a>, giving hotel guests access to artists in a casual setting, while creating pop-up-style concerts for the properties\u2019 surrounding communities. Recent events have included rooftop DJ sets, singer-songwriter nights and music-driven parties during big events like Frieze and Art Basel, in addition to SXSW. The events have brought out everyone from Leon Thomas and Maren Morris, to Phantogram, Cut Copy, Arlo Parks and Questlove. Other artists, like Anderson .Paak, have played multiple<\/em> Proper properties, \u201calmost like a Proper tour,\u201d offers Dolkas, who adds that \u201cmusic is foundational to the Proper experience.\u201d<\/p>\n \n\tEven without a big-name artist, music resonates throughout the Proper Hotel spaces daily. In Austin, the Proper transformed an event space into a dedicated music venue dubbed the \u201cQuill Room.\u201d And in Santa Monica, the hospitality group introduced a custom Kelly Wearstler-designed Edelweiss piano in their lobby restaurant, Palma, to create a \u201cbuilt-in stage for spontaneous moments.\u201d<\/p>\n \n\t\u201cWe\u2019ve never seen music as background,\u201d says Brian De Lowe, President and Co-Founder at Proper Hospitality. \u201cIt changes how a room feels. It shapes memory. You can walk into the same space at 8 a.m. and at midnight and have two completely different emotional experiences because of sound. It is,\u201d De Lowe says, \u201cpart of the architecture of the experience.\u201d<\/p>\n \n\tUp next for Proper Hospitality: taking over a Lake Tahoe property once owned by Frank Sinatra, and restoring its original theater, while adding a recording studio and a dedicated Hi-Fi listening lounge. \u201cIt\u2019s not about turning a hotel into a club,\u201d says De Lowe. \u201cIt\u2019s about building spaces where music feels intentional and alive.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe W PRESENTS Retreat in Koh Samui<\/span><\/p>\n \t\t\t\t\t\t\t\t\tW Hotels<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tOf course, many other hotel brands are also offering exclusive music-related programming these days. The W Hotel launched its \u201cW PRESENTS\u201d series in 2023, designed as a \u201ctraveling series across W Hotels destinations<\/a>,\u201d while complimenting the local music activations (like the popular vinyl nights) at the hotels\u2019 Living Room Bars. Past W PRESENTS events have brought out top-name DJs and emerging acts to locations as close as W Hollywood<\/a> (where I saw Mau P play an intimate rooftop set) to Koh Samui in Thailand<\/a>, where W\u2019s Global Music Director LP Giobbi was joined by Bonobo, Sofia Kourtesis and others for a weekend-long party<\/a> dubbed the \u201cW PRESENTS Retreat.\u201d<\/p>\n \n\tGiobbi is also using the W PRESENTS platform to help \u201camplify underrepresented voices in music,\u201d with an ongoing partnership with FEMME HOUSE, the DJ and producer\u2019s nonprofit that funds opportunities for female, BIPOC and LGBTQIA+ creatives in the industry. The programming includes DJing and music production lessons, along with the opportunity for FEMME HOUSE participants to take the stage as opening acts for the W PRESENTS events. The goal: to create \u201cinclusive spaces where sound, self-expression and storytelling converge.\u201d<\/p>\n \n\tPerhaps where music programming at hotels shines the most is at the local level, with numerous properties across the country offering tie-ins to the genres and artists best represented by their cities.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Cloudland\u00a0at McLemore Resort\u00a0in Rising Fawn, Georgia<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCloudland at McLemore Resort<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe Conrad Nashville<\/a> is one of the most popular hotels in Music City, with a monthly writers round that welcomes local musicians for a night of acoustic sets and storytelling. Also known as a \u201cguitar pull,\u201d the traditional country music affair gathers about a dozen songwriters each month at the hotel\u2019s Thistle & Rye lounge to perform their original songs, while sharing the inspirations behind them.<\/p>\n \n\tGeorgia\u2019s Cloudland at McLemore Resort<\/a> features a monthly Songwriter\u2019s Series in the summer, with artists specializing in Americana, folk and roots music, who play at the cabin-style property perched atop Lookout Mountain. The resort calls it a \u201cblend of breathtaking natural beauty and intimate live music,\u201d with every concert serving as \u201ca true soundtrack to the\u00a0mountain\u2019s timeless charm.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe \u201cwellness haven\u201d at Seth Bolt\u2019s Bolt Farm Treehouse in Whitwell, TN<\/span><\/p>\n \t\t\t\t\t\t\t\t\tBolt Farm Treehouse<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tJust outside Chattanooga, Bolt Farm Treehouse<\/a> is a mountaintop glamping retreat founded by former NEEDTOBREATHE bassist<\/a> Seth Bolt, who curates a space that offers \u201cmusic-driven programming rooted in connection\u201d with nature. The alternative rocker leads a weekly experience called \u201cCampfire Songs & Stories,\u201d which invites guests to enjoy stripped-down musical performances in the great outdoors, while sharing stories and sipping spirits.<\/p>\n![\"\"](\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\")
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