\n\tSuper Bowl LX saw the Seattle Seahawks defeat New England Patriots<\/a> in Santa Clara, CA on February 8.<\/p>\n The game had plenty of storylines \u2014 the post-Brady\/Belichick Patriots trying to make their mark; Seattle quarterback Sam Darnold\u2019s redemption arc \u2014\u00a0and features a rematch of a memorable 2015 Super Bowl won by the Patriots on the game\u2019s final play. Despite all of that, let\u2019s face it: Many of the 100 million-plus people tuning in are mainly looking forward to the halftime show and the ads. Especially the ads.<\/p>\n NBCUniversal, which will air the game on NBC and Telemundo as well as streaming it for Peacock subscribers,\u00a0sold out\u00a0of Super Bowl ad inventory<\/a>\u00a0last September.\u00a0 Rates for a single ad eventually hit a record $10 million. The month has been dubbed \u201cLegendary February\u201d by NBCU, which will also bring broadcasts of the Winter Olympics from Milan-Cortina, Italy, and the NBA All-Star game from the Intuit Dome, home of the L.A. Clippers.<\/p>\n \n\tRELATED: Super Bowl Ads: 5 Things To Watch In This Year\u2019s Brand Battle<\/a><\/strong><\/p>\n Celebrities were back in the Super Bowl ad mix, continuing a trend over the past few years, with a glittery roster featuring everyone from Kyle Kelce to Ben Stiller to Emma Stone. Clean-cut, upbeat comedy will once again be the dominant mode, though a few advertisers tried to tug at the heartstrings or take big branding swings. AI and GLP-1s were prominent amongst frequent brands like Ritz, Dunkin\u2019 and more. Well-known directors like Yorgos Lanthimos, Taika Waititi, Joseph Kosinski and more also shaped certain ads with their vision.<\/p>\n Teasers have become more popular. Brands look to workshop their campaigns on social media and sometimes even in pre-Super Bowl linear timeslots by releasing 6- or 8-second versions of what will air as a 30-second spot. Often, the on-air 30 will be offered in extended 60- or 90-second versions on YouTube.<\/p>\n Below are all of the spots that have gone online thus far. Be sure to keep checking back, as we add more ads through kickoff.<\/p>\n \n\tRELATED: 30 Of The Biggest Super Bowl 2025 Commercials With Celebrity Cameos<\/a><\/strong><\/p>\n \t\t\t \n\tSquarespace\u2019s 12th Super Bowl ad will feature Poor Things Oscar winner and Bugonia Oscar nominee Emma Stone. Airing between the first and second quarters of the big game, the ad spot marks the latest collaboration between Stone and Yorgos Lanthimos, with a tearful teaser from the actress having launched, hinting at a mysterious building in black and white tones.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tActors Kurt Russell and Lewis Pullman (Thunderbolts*) make their Super Bowl commercial debut in a spot for Michelob Ultra. The ad will also feature Olympic gold medalist Chloe Kim and Olympian and NHL champion T.J. Oshie. Greg\u2019s friends seem to depend on him as their credit card. Top Gun: Maverick and F1 filmmaker Joseph Kosinksi directed the commercial. <\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tBen Stiller \u2013 director, actor, writer, and producer\u00a0\u2013\u00a0stars alongside multi-platinum recording artist Benson Boone, in a spot directed by\u00a0<\/strong>award-winning filmmaker and director\u00a0Spike Jonze.\u00a0Stiller plays Gary and Boone plays John. Sadly there is no flip from Boone so far.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tBowen Yang brings the saltiness to a teaser for Ritz\u2019s big game ad, featuring him picking up a shell-phone and quipping to someone on the other line whom he promises not to call \u201cprosciutto.\u201d That someone turns out to be actor Jon Hamm. Scarlett Johansson joins the pair at the oasis in the clip. Last year, Ritz rounded up Aubrey Plaza, Bad Bunny and Michael Shannon<\/a> for their ad spot. Bad Bunny has gone from featured celeb to Super Bowl Halftime Show performer<\/a>.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tRob Riggle serves as Avocados from Mexico\u2019s Guac Guru and participates in the controversial move of double dipping for the Super Bowl ad about guacamole and golden dip chips. Note that the golden dip chip is not actually edible!<\/p>\n<\/div>\n<\/li>\n \n\tKylie Kelce, wife of former Philadelphia Eagles center Jason Kelce, has partnered with Dove for a commercial this year.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\t\u201cTaste\u201d singer Sabrina Carpenter teamed with Pringles to lead a commercial for the crisp chips. In a teaser for the clip, she plucks chips from a rose of Pringle petals, saying \u201cHe loves me\u201d and \u201cHe loves me not.\u201d<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tSazerac Company recruited Victorious star Victoria Justice for SVEDKA Vodka\u2019s first-ever Super Bowl Commercial. Justice helped select choreography from a nationwide dance competition full of submissions that a Fembot performs in the commercial.<\/p>\n<\/div>\n<\/li>\n \n\tSazerac will also air an ad for Traveller Whiskey prior to kickoff, featuring country music star Chris Stapleton. The country music star co-created the brand alongside Buffalo Trace master distiller Harlen Wheatley. The opening of the ad calls back to Stapleton\u2019s performance of the 2024 National Anthem at the big game.<\/p>\n<\/div>\n<\/li>\n \n\tLord of the Rings star Elijah Wood plays a magical creature summoned by a horn to deliver skittles. The ad was first reported by People Magazine<\/a>.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tTwo-time Academy Award winner Adrien Brody (The Brutalist, The Pianist) will bring the drama to a TurboTax ad spot, the 13th consecutive one for the company. Last year\u2019s commercial featured Issa Rae<\/a> weathering gale force winds with a box of paperwork to get the task done.<\/p>\n \n\tThe actor appeared in multiple spots, trying to bring out the drama of taxes in a black and white set noir commercial with rain.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tAndy Samberg will parody Neil Diamond\u2019s \u201cSweet Caroline\u201d with \u201cSweet Sandwich Time\u201d for Hellmann\u2019s Mayonnaise, with a special cameo from Elle Fanning. Keith Lee also makes a cameo appearance alongside superstar Meal Diamond.<\/p>\n<\/div>\n<\/li>\n \n\tGuy Fieri debuted a very different new look, arranged by AI, for his Bosch Appliances commercial. The flavor finder posted about the ad with the caption \u201cNew Year. New Guy. New Look.\u201d He\u2019s just a Guy after all.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tLady Gaga will be featured on Super Bowl LX in a spot for Redfin \/ Rocket in which she pays tribute to the PBS series Mister Rogers\u2019 Neighborhood.<\/a> The spot is a first for the real estate company and sees the singer recording a cover of the show\u2019s theme song, \u201cWon\u2019t You Be My Neighbor?\u201d<\/p>\n \n\t\u201cMr. Rogers was for generations a heartfelt presence for children and families all over the world,\u201d Lady Gaga said in a statement. \u201cI was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic \u2018Won\u2019t You Be My Neighbor?\u2019 for Rocket\u2019s Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.\u201d<\/p>\n \n\tby Armando Tinoco<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tMelissa McCarthy became a telenovela star in an Elf Cosmetics commercial that references de Televisa series Maria la del Barrio. In the spot set to air during the Super Bowl, McCarthy has an accident and gets amnesia. With the help of her doctor (Nicholas Gonzalez), McCarthy learns Spanish, and a cameo from Itat\u00ed Cantoral has telenovela fans remembering her meme-worthy moment when Soraya Montenegro catches her love interest kissing her stepdaughter.<\/p>\n \n\tWith Bad Bunny performing in the Halftime Show, the spot highlights that many bilingual viewers will tune in, tapping into their nostalgia.<\/p>\n \n\tby Armando Tinoco<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tWilliam Fichtner and Paige DeSorbo, host of the Giggly Squad\u00a0podcast, star in a Super Bowl LX spot for Kinder Bueno chocolate bars. The commercial launches the \u201cYes Bueno\u201d campaign in which a \u201cNo Bueno\u201d situation turns into a \u201cYes Bueno\u201d moment.<\/p>\n \n\t\u201cLife throws plenty of \u2018No Bueno\u2019 moments at you \u2013 I\u2019ve depicted enough of them on screen to know,\u201d Fichtner said. \u201cThose \u2018No Bueno\u2019 moments demand focus and composure, no matter how dire the situation. Then there\u2019s the temptation of Kinder Bueno \u2013 the chocolate, the wafer, the hazelnut\u2026some combinations are just impossible to resist. I had to say Yes Bueno!\u201d<\/p>\n \n\tThe \u201cYes Bueno\u201d campaign and accompanying Big Game commercial were created by Anomaly and directed by Bj\u00f6rn R\u00fchmann. Rather than relying on post-production VFX, the team built a physical miniature extra-terrestrial planet set with practical lighting passes, bringing an authentic, cinematic quality worthy of the brand\u2019s Big Game debut.<\/p>\n \n\tby Armando Tinoco<\/p>\n<\/div>\n<\/li>\n \n\tKendall Jenner brings some of her ex-boyfriend lore to a commercial for Fanatics Sportsbook, a betting program she claims to have used to make money on her former pro-athlete beaus.<\/p>\n<\/div>\n<\/li>\n \n\tKPop Demon Hunters star vocalist EJAE, who is Oscar-nominated for the song \u201cGolden\u201d in the Netflix animated film, has joined Liquid I.V. for an ad this year.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tSaturday Night Live actor Mikey Day, who also hosts the Netflix show Is It Cake? brings some sinister spirit to an ad for EOS, where contestants think a boom cam operator is made of cake because she uses the pistachio body spray. Day whips out a knife to further investigate.<\/p>\n<\/div>\n<\/li>\n \n\tCharli xcx is everywhere right now from her A24 mockumentary The Moment to red carpets for Emerald Fennell\u2019s upcoming Wuthering Heights. She even had time to shoot a Super Bowl commercial with Poppi and actress Rachel Sennott, whose comedy I Love LA was recently renewed for a second season on HBO Max. <\/p>\n<\/div>\n<\/li>\n \t\t\t \t\t\t \n\tTelemundo and Peacock have released a teaser for their Super Bowl 2026 World Cup commercial featuring lifelong soccer fan Owen Wilson. The Stick star previews the upcoming tournament, which takes place this summer in the United States, Mexico and Canada.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tSinners star Hailee Steinfeld portrays a client comparing an Insurance Agency to State Farm, prompting Danny McBride (The Righteous Gemstones) and Keegan-Michael Key (Only Murders in the Building) to burst into song comparing their company to State Farm, operating on the philosophy of \u201cyou get what you pay for.\u201d Katseye even makes a cameo with their signature choreography.<\/p>\n \n\t\u2018Livin\u2019 On A Prayer\u2019 singer Bon Jovi also made an appearance with Jake from State Farm at the end.<\/p>\n \n\tSteinfeld appeared in a cancer screening commercial last year<\/a> alongside Wanda Sykes.<\/p>\n<\/div>\n<\/li>\n \n\tKathryn Hahn (Agatha All Along, The Studio) and Baltimore Ravens Running Back Derrick Henry teamed up with Oikos in a San Francisco-set commercial that includes a cable car tour. This ad aired exclusively on Peacock\u2019s broadcast of the game. Last year\u2019s ad featured Ted Lasso and Fargo star Juno Temple<\/a>.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tTennis pro Serena Williams teamed up with GLP-1 medication brand Ro to advertise that she\u2019s lost 34 pounds in a year being on the medication and has other health benefits.<\/p>\n<\/div>\n<\/li>\n \n\tMultiple Brian Baumgartners demonstrate the power of Ramp in an ad spot for the automated finance software that keeps track of receipts, hunts for savings and enforces policy.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tStar Trek star William Shatner shaved a few letters off his last name on theme with a Raisin Bran ad spot encouraging consumption of more fiber. The \u2018Bran\u2019 Ambassador pointed out a shitzu dog and more words that played into the commercial\u2019s topic.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tBen Affleck and Dunkin\u2019 have reunited for another Super Bowl commercial, this one pulling out all the 1990s sitcom stops with Jennifer Aniston making a cameo at the end with Tom Brady. Affleck turns out to be spoofing Ross (David Schwimmer) from Friends. Ted Danson made an applauded Cheers-esque appearance, and Matt LeBlanc, who played Joey in Friends also appeared. Seinfeld\u2018s Jason Alexander and Alfonso Ribeiro, Jaleel White and Jasmine Guy also appeared in the ad, which spoofed Good Will Hunting (1997) in comedy form. <\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tThe Backstreet Boys promoted T-Mobile in a commercial with Machine Gun Kelly making a cameo. The boy band was the favored surprise to convince customers that the cell phone carrier was worth it.<\/p>\n<\/div>\n<\/li>\n \n\tIn one of two commercials directed by Taika Waititi (Our Flag Means Death, Next Goal Wins), a polar bear rediscovers himself after a blind taste test between Pepsi Zero Sugar and Coca Cola. The cola-loving bear selects Pepsi as the winner. The creature visits Waititi for a classic shrink session<\/a> on a leather couch.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tSofia Vergara, who also appeared in Telemundo\u2019s commercial starring Owen Wilson for the 2026 FIFA World Cup, teams up with Octavia Spencert in a race to raise awareness for the uACR Test.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tOcean\u2019s 11 star George Clooney appeared in a dinner party ad spot in which all the guests demanded who would eat the fees for their decadent feast. Clooney showed up about halfway through the ad in a vibrant orange shirt and darker suit, solving the problem with Grubhub.<\/p>\n<\/div>\n<\/li>\n \t\t\t \n\tMatthew Broderick encouraged corporate employees to let AI finish their work for them and take a Monday off in an ad spot for GenSpark, which aired twice during the big game.<\/p>\n<\/div>\n<\/li>\n\n
Emma Stone Stars In Squarespace Spot<\/h2>\n
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\t\t\t\t\t<\/p>\nKurt Russell And Lewis Pullman Lead Michelob Ultra Commercial<\/h2>\n
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\n\t\t\t\t\tImage Credit: Michelob Ultra\t\t\t\t<\/p>\nBenson Boone & Ben Stiller For Instacart<\/h2>\n
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\n\t\t\t\t\tImage Credit: Instacart\t\t\t\t<\/p>\nBowen Yang Brings Salty Humor To Ritz Crackers Commercial<\/h2>\n
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\n\t\t\t\t\tImage Credit: Ritz\t\t\t\t<\/p>\nRob Riggle As Guac Guru<\/h2>\n
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\n\t\t\t\t\tImage Credit: Avocados From Mexico\t\t\t\t<\/p>\nKylie Kelce Teams Up With Dove<\/h2>\n
Sabrina Carpenter Is Sweet & Salty In Pringles Ad<\/h2>\n
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\n\t\t\t\t\tImage Credit: Pringles\t\t\t\t<\/p>\nVictoria Justice Aids In SVEDKA Commercial Choreography<\/h2>\n
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\n\t\t\t\t\tImage Credit: Sazerac\t\t\t\t<\/p>\nChris Stapleton Stars In Sazerac\u2019s Traveller Whiskey<\/h2>\n
\u2018Lord of the Rings\u2019 Star Elijah Wood Gets Summoned By Skittles<\/h2>\n
Adrien Brody Brings \u2018Brutalist\u2019 Acting Chops To Turbo Tax Ad<\/h2>\n
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\n\t\t\t\t\tImage Credit: Turbo Tax\t\t\t\t<\/p>\nAndy Samberg Parodies Neil Diamond For Hellmann\u2019s Mayonnaise<\/h2>\n
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\n\t\t\t\t\tImage Credit: Hellmann’s Mayonnaise\t\t\t\t<\/p>\nGuy Fieri Shows Off Bold New Look For Bosch<\/h2>\n
Lady Gaga Covers \u2018Mister Rogers\u2019 Neighborhood\u2019 Theme Song For Redfin\/Rocket Spot<\/h2>\n
![\"Lady](\"https:\/\/deadline.com\/wp-content\/uploads\/2026\/01\/lady-gaga-mister-rogers.jpg?w=300\")
\n\t\t\t\t\tImage Credit: Instagram @redfinrealestate \/ Everett Collection\t\t\t\t<\/p>\nMelissa McCarthy Turns Into A Telenovela Star For Elf Cosmetics With Itat\u00ed Cantoral, Soraya Montenegro Callback<\/h2>\n
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\n\t\t\t\t\tImage Credit: e.l.f. cosmetics \/ televisa\t\t\t\t<\/p>\n\u2018Giggly Squad\u2019s Paige DeSorbo and William Fichtner Say \u201cYes Bueno\u201d To Kinder\u2019s Super Bowl LX Spot<\/h2>\n
![\"Paige](\"https:\/\/deadline.com\/wp-content\/uploads\/2026\/02\/paige-desorbo-William-Fichtner-kinder-bueno-super-bowl.jpg?w=300\")
\n\t\t\t\t\tImage Credit: Kinder Bueno\t\t\t\t<\/p>\nFanatics Sportsbook Bets On Kendall Jenner<\/h2>\n
EJAE Sings For Liquid I.V. Commercial<\/h2>\n
Mikey Day Brings \u2018Is It Cake\u2019 Spirit To EOS Spot<\/h2>\n
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\n\t\t\t\t\tImage Credit: EOS\t\t\t\t<\/p>\nVin Diesel Lends His Voice To Universal\u2019s \u2018Fast And Furious: Hollywood Drift\u2019 Ad Spot<\/h2>\n<\/li>\n
Charli XCX And Rachel Sennott Team With Poppi<\/h2>\n
Post Malone, Shane Gillis And Peyton Manning Reunite For Bud Light Spot<\/h2>\n
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\n\t\t\t\t\tImage Credit: Bud Light\t\t\t\t<\/p>\n<\/li>\nOwen Wilson Takes Road To 2026 World Cup With Telemundo And Peacock Ad Spot<\/h2>\n
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\n\t\t\t\t\tImage Credit: Peacock\/Telemundo\t\t\t\t<\/p>\nState Farm Pulls Out All The Stops With Hailee Steinfeld, Danny McBride, Keegan-Michael Key, Katseye And Bon Jovi<\/h2>\n
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\n\t\t\t\t\tImage Credit: State Farm\t\t\t\t<\/p>\nKathryn Hahn And Derrick Henry Discover OIKOS Yogurt Cups And Protein Shakes<\/h2>\n
Serena Williams Partners With Ro<\/h2>\n
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\n\t\t\t\t\tImage Credit: Ro\t\t\t\t<\/p>\nBrian Baumgartner Brings \u2018The Office\u2019 Character Kevin Back For Ramp Commercial<\/h2>\n
William Shatner Shortens His Name As A Raisin \u2018Bran Ambassador\u2019<\/h2>\n
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\n\t\t\t\t\tImage Credit: Raisin Bran\t\t\t\t<\/p>\n\u2018Friends\u2019 And Other Sitcoms Spoofed In Ben Affleck\u2019s Latest \u2018Dunkin\u2019 Super Bowl Commercial<\/h2>\n
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\n\t\t\t\t\tImage Credit: Dunkin’\t\t\t\t<\/p>\nBackstreet Boys & Machine Gun Kelly Sing T-Mobile\u2019s Praises<\/h2>\n
![\"L-R](\"https:\/\/deadline.com\/wp-content\/uploads\/2026\/02\/Backstreet-Boys-T-Mobile.jpg?w=300\")
\n\t\t\t\t\tImage Credit: T-Mobile\t\t\t\t<\/p>\nTaika Waititi Directs Pepsi Spot & Appears As Psychologist<\/h2>\n
Taika Waititi Returns To Direct Another Lays Commercial<\/h2>\n<\/li>\n
Octavia Spencer & Sofia Vergara Encourage Health Screening For Kidney Problems, Diabetes & More<\/h2>\n
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\n\t\t\t\t\tImage Credit: Boehringer Ingelheim\t\t\t\t<\/p>\nGeorge Clooney Plugs Grubhub\u2019s Ability To Eat Fees<\/h2>\n
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\n\t\t\t\t\tImage Credit: Grubhub\t\t\t\t<\/p>\nMatthew Broderick Breaks The Fourth Wall Like Ferris Bueller For GenSpark<\/h2>\n
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\n\t\t\t\t\tImage Credit: GenSpark\t\t\t\t<\/p>\nMarshawn Lynch, Spike Lee & More Don Oakley Meta AI Glasses<\/h2>\n
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