The next stop in Travis Kelce<\/a>\u2019s post-football expansion is fashion. Tommy Hilfiger announced that the Kansas City Chiefs star has signed on as both a global ambassador and creative collaborator, a move that will place Kelce at the center of the brand\u2019s Fall 2026 campaign and an upcoming capsule collection.<\/p>\n According to WWD<\/em><\/a>, the partnership goes beyond a standard endorsement deal. Kelce will appear in a campaign launching later this year that follows him through an imagined version of New York, while also working directly with Tommy Hilfiger\u2019s design team on a limited Spring 2027 collection.<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n According to the company, the line will reinterpret classic Hilfiger pieces through Kelce\u2019s personal style, with a focus on sportswear, tailoring, and the bold use of color that has become part of his tunnel-walk identity.<\/p>\n \u201cTravis Kelce is one of the magnetic figures in sport and culture today,\u201d said Tommy Hilfiger. \u201cHe is at the forefront of a new generation of athletes expressing themselves through style.\u201d<\/p>\n For Kelce, the collaboration is rooted in a brand relationship that began long before he became one of the NFL\u2019s most recognizable players.<\/p>\n \u201cEver since 10th grade, when I used to ask my mom to buy Sailing Gear jackets, I\u2019ve been drawn towards the brand\u2019s confident style and red, white and blue DNA,\u201d Kelce said. \u201cGetting to work with Tommy and put my own twist on timeless pieces\u2026 is a dream come true.\u201d<\/p>\n The connection makes sense given Tommy Hilfiger\u2019s history in hip-hop and sports culture. During the 1990s, the brand became a staple in rap fashion after artists like Grand Puba, Snoop Dogg, and Raekwon embraced its oversized rugby shirts, logo-heavy jackets, and signature red, white, and blue palette<\/a>.<\/p>\n Snoop\u2019s 1994 appearance on Saturday Night Live<\/em> in a Tommy Hilfiger sweatshirt famously caused the item to sell out in New York the next day.<\/p>\n Unlike many labels at the time, Tommy Hilfiger leaned into that momentum. The company brought rappers into its campaigns and runway shows, later working with figures including Aaliyah and, more recently, ambassadors such as Lewis Hamilton and Rafael Nadal.<\/p>\n Kelce arrives at a moment when his own style profile is growing well beyond the NFL. Over the last year, he has turned his pregame arrivals into fashion events, showing up in looks from Tom Ford, Thom Browne, KidSuper, and Louis Vuitton. He also recently launched a collection with American Eagle through his Tru Kolors label.<\/p>\n Hilfiger said Kelce\u2019s personal taste is already shaping the new collection. \u201cHe loves color and is not afraid to wear it,\u201d the designer said. \u201cHe wears preppy with a twist.\u201d<\/p>\n <\/a> Kayla Nicole Appears to Reflect on Travis Kelce Split: \u2018Right Person, Wrong Time\u2019<\/span><\/p>\n<\/figcaption><\/figure>\n ,<\/p>\n <\/a> Travis Kelce Was Spotted Talking to Someone Unexpected at a Florida Golf Event<\/span><\/p>\n<\/figcaption><\/figure>\n ,<\/p>\n <\/a> Travis Kelce is Delaying His Retirement from the Kansas City Chiefs After All<\/span><\/p>\n<\/figcaption><\/figure>\n MCM Launches Its 50th Anniversary Celebrations<\/a><\/i><\/b><\/p>\n Levi’s and 194 Head to Trinidad for New Collaborative Campaign<\/a><\/i><\/b><\/p>\nRelated News<\/h3>\n
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