{"id":2359166,"date":"2026-04-05T08:06:08","date_gmt":"2026-04-05T08:06:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2359166"},"modified":"2026-04-05T08:06:08","modified_gmt":"2026-04-05T08:06:08","slug":"the-real-reason-netflix-dropped-meghan-markles-as-ever","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-real-reason-netflix-dropped-meghan-markles-as-ever\/","title":{"rendered":"The real reason Netflix dropped Meghan Markle\u2019s As Ever"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<p id=\"elk-7a394f71-1f8f-4add-9cd6-a5f9cde5214b\">I confess I was slightly flabbergasted by the news that Netflix and <a target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.womanandhome.com\/tag\/meghan-markle\/\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.womanandhome.com\/tag\/meghan-markle\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.womanandhome.com\/tag\/meghan-markle\/\">Meghan, Duchess of Sussex<\/a>, had consciously uncoupled.<\/p>\n<p>Netflix had, of course, already &#8216;dumped&#8217; Meghan and <a target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.womanandhome.com\/tag\/prince-harry\/\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.womanandhome.com\/tag\/prince-harry\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.womanandhome.com\/tag\/prince-harry\/\">Prince Harry<\/a> last year after their five-year media deal came to an end (the arrangement is now a &#8216;first look&#8217; at any Sussex project.)<\/p>\n<p><a target=\"_blank\" id=\"elk-seasonal\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"elk-7a394f71-1f8f-4add-9cd6-a5f9cde5214b-2\" class=\"paywall\" aria-hidden=\"true\">But the $350bn streamer had invested a lot of money 12 months ago in Meghan&#8217;s lifestyle and jam-not-jam brand <em>As Ever<\/em>. Then I received a WhatsApp from Team Sussex telling me that As Ever and Netflix were breaking up.<\/p>\n<p><span class=\"article-continues-below block py-2 text-sm\">Article continues below <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" class=\"inline-block w-2.5 h-2.5 ml-2\" fill=\"currentColor\" preserveaspectratio=\"xMidYMid meet\" viewbox=\"0 0 1000 1000\"><path d=\"M1000 100L500 900 0 100h1000z\"\/><\/svg><\/span><\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pb-0 pt-2 mb-4\">\n        <span class=\"&#10;            flex&#10;            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-[#333]&#10;            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-[#333]&#10;            font-article-heading pb-0 !text-base uppercase sm:text-sm font-normal&#10;        \"><br \/>\n            You may like<br \/>\n        <\/span><\/p>\n<\/aside>\n<p id=\"elk-38c72d3f-f2e5-4ff4-87de-fdb7c8a78461\">And the reason? Because Meghan was being \u2018held back&#8217; by a \u2018cautious&#8217; Netflix. Say what?!<\/p>\n<p>Team Sussex were busy spinning that the duchess, 44, was relieved to be able to \u2018go it alone&#8217;.<\/p>\n<p>One of her team told me, &#8216;Netflix do sell merchandise [for hits] like <em>Bridgerton<\/em> or <em>Squid Game<\/em>, but it&#8217;s only a side hustle to them. We&#8217;ve been pushing to do more as As Ever has grown exponentially over the past 12 months and they just wanted to play it very safe.&#8217;<\/p>\n<p>Do we really think that the streaming giant would dump a &#8216;hugely profitable business&#8217; (again, her team) just 12 months in? And ask for repayment of their investment?<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-3ygyvqKejph5NLNme3ofxP\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-3ygyvqKejph5NLNme3ofxP slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Seems unlikely to me.<\/p>\n<figure id=\"elk-f4126dc0-8eea-47e2-8bc3-31c95d56dcf9\">\n<blockquote class=\"vanilla-quoteblock\">\n<p>Could it indicate As Ever is struggling?<\/p>\n<\/blockquote>\n<\/figure>\n<p id=\"elk-96d03076-33fc-413b-babd-989248ad6acd\">The move comes months after Netflix axed her lifestyle show <em>With Love, Meghan<\/em> after two series, and amid some scathing reviews. It also follows closely on the heels of that website glitch in January that revealed unsold stock totalling \u00a316.3 million, including 220,000 jars of jam.<\/p>\n<p>Could it indicate <em>As Ever<\/em> is struggling? Currently they only ship to the US, so if she does want global coverage, then I guess a big stock list is necessary.<\/p>\n<p>But as I wrote a couple of weeks back, <a target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.womanandhome.com\/life\/royal-news\/a-second-tell-all-for-harry-and-meghan-our-royal-editor-wonders-if-a-financial-crisis-could-mean-more-secrets\/\" data-url=\"https:\/\/www.womanandhome.com\/life\/royal-news\/a-second-tell-all-for-harry-and-meghan-our-royal-editor-wonders-if-a-financial-crisis-could-mean-more-secrets\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.womanandhome.com\/life\/royal-news\/a-second-tell-all-for-harry-and-meghan-our-royal-editor-wonders-if-a-financial-crisis-could-mean-more-secrets\/\">Meghan and Harry have a very expensive lifestyle to maintain<\/a>.<\/p>\n<p>I estimated it costs in the region of \u00a34-5 million a year. That is a LOT of jam &#8211; sorry, spread &#8211; she needs to sell. This month, the Sussexes are off to Australia for &#8216;business meetings&#8217; and separate speaking engagements in Sydney and Melbourne.<\/p>\n<p>Maybe that&#8217;s how they will fund their life now &#8211; and good luck to them.<\/p>\n<div class=\"block mb-5\" id=\"articleTag\" data-component-name=\"PostArticleLinks\" data-nosnippet=\"\" data-mrf-recirculation=\"post-article-links\">\n<p>TOPICS<\/p>\n<nav class=\"py-2.5 flex gap-2.5 flex-wrap\" data-analytics-id=\"article-tag\" data-mrf-recirculation=\"article-tag\">\n<a target=\"_blank\" class=\"flex-none p-2.5 text-white bg-neutral-950 hover:bg-neutral-500 hover:underline hover:underline-offset-2\" href=\"https:\/\/www.womanandhome.com\/tag\/from-the-magazine\/\" data-before-rewrite-localise=\"\/tag\/from-the-magazine\"><br \/>\nFrom the magazine<br \/>\n<\/a><br \/>\n<a target=\"_blank\" class=\"flex-none p-2.5 text-white bg-neutral-950 hover:bg-neutral-500 hover:underline hover:underline-offset-2\" href=\"https:\/\/www.womanandhome.com\/tag\/meghan-markle\/\" data-before-rewrite-localise=\"\/tag\/meghan-markle\"><br \/>\nMeghan Markle<br \/>\n<\/a><br \/>\n<\/nav>\n<\/div>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.womanandhome.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I confess I was slightly flabbergasted by the news that Netflix and Meghan, Duchess of Sussex, had consciously uncoupled. Netflix had, of course, already &#8216;dumped&#8217; Meghan and Prince Harry last year after their five-year media deal came to an end (the arrangement is now a &#8216;first look&#8217; at any Sussex project.) But the $350bn streamer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2359167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2359166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/The-real-reason-Netflix-dropped-Meghan-Markles-As-Ever.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2359166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2359166"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2359166\/revisions"}],"predecessor-version":[{"id":2359168,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2359166\/revisions\/2359168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2359167"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2359166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2359166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2359166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}