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In the past few months, more brands have followed in the footsteps of Nike\u2019s Waffle Iron Entertainment and LVMH\u2019s 22 Montaigne Entertainment to set up their own in-house own production studios that create Hollywood-caliber content. One of these, Dick\u2019s Sporting Goods\u2019 Cookie Jar & A Dream Studios, made its South by Southwest Film & TV Festival debut in March with Summer of \u201994, a documentary about the U.S. men\u2019s national team\u2019s journey to the 1994 FIFA World Cup.<\/p>\n
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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.adweek.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer\u2019s fantasy. Now, its becoming reality.\u00a0 In the past few months, more brands have followed in the footsteps of Nike\u2019s Waffle Iron Entertainment and LVMH\u2019s 22 Montaigne Entertainment to set up their own in-house own production […]<\/p>\n","protected":false},"author":2,"featured_media":2360606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[458452,416616,74739],"class_list":["post-2360605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-adweek-advantage","tag-creativity-x-culture","tag-premium"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Brand-Entertainment-Meets-Its-Moment.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2360605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2360605"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2360605\/revisions"}],"predecessor-version":[{"id":2360607,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2360605\/revisions\/2360607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2360606"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2360605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2360605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2360605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}