COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n Rider Die<\/em> doesn\u2019t just provide exclusive access to celebrity life and work. Yes, it gives viewers a look behind the greenroom door, but also allows for hilarity and even a bit of chaos. Each episode is shot in a custom greenroom centered around a Crocs Classic Clog-inspired couch, allowing talent to riff, joke, and poke a little good-natured fun at, well, everything. Convos ranging from topics like on-set food to how Crocs shoes are a must for long days on set to working rituals ramp up quickly, blending real life with the surreal, until the rider itself becomes part of the bit. Crocs shows up throughout the series in the same way the brand does in real life, as part of what people reach for when they want to feel like themselves.<\/p>\n\n\nOBB Media\/Crocs<\/span><\/p>\n<\/figcaption><\/figure>\n\u201cAt Crocs, our \u2018Wonderfully Unordinary\u2019 platform is all about celebrating individuality, self-expression, and the unexpected\u2014and that extends to how we approach content,\u201d said Carly Gomez, Chief Marketing Officer at Crocs. “We look to collaborate with creators and talent from the earliest stages, so what we\u2019re building feels true to them and to us.\u201d<\/p>\n\n\nOBB Media\/Crocs<\/span><\/p>\n<\/figcaption><\/figure>\nAnd it has been a true collaboration.<\/p>\n
It\u2019s incredibly fun to speculate on what lives within the minds and greenrooms of the biggest artists in the world. This show offers audiences a rare glimpse into those private spaces just moments before their most public performances. At OBB, we\u2019re drawn to reexamining familiar concepts through a fresh, unexpected lens, and Rider Die, created in partnership with Crocs and Complex, does exactly that. Under the thoughtful oversight of Leonor Castro, Director of Creative Development and Social Strategy at OBB, the production comes to life with clarity and intention. \u2014Michael D. Ratner, CEO and Co-Founder of OBB Media<\/h4>\n That\u2019s what Rider Die<\/em> is all about.<\/p>\nTune in tomorrow at 10AM ET on YouTube and Complex.com to see for yourself.<\/p>\n
Related News<\/b><\/h2>\n The Kid Mero Trolls Akademiks After Army Raises Enlistment Age, Says He Can \u2018Absorb Some Rounds\u2019<\/a><\/i><\/b><\/p>\nFedEx Just Made a Move to Speed Up Your Deliveries<\/a><\/i><\/b><\/p>\nCOMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n Making Culture Pop.<\/b> Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows.<\/a><\/p>\n<\/div>\n