{"id":2361526,"date":"2026-04-06T21:20:34","date_gmt":"2026-04-06T21:20:34","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2361526"},"modified":"2026-04-06T21:20:34","modified_gmt":"2026-04-06T21:20:34","slug":"wireless-festival-boss-stands-by-ye-headlining-concerts-as-sponsors-pull-out","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/wireless-festival-boss-stands-by-ye-headlining-concerts-as-sponsors-pull-out\/","title":{"rendered":"Wireless Festival boss stands by Ye headlining concerts as sponsors pull out"},"content":{"rendered":"

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As sponsors pull out from London’s Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West.<\/a><\/p>\n

Melvin Benn, the managing director at Festival Republic, shared a statement on Monday backing his company’s decision to book Ye. <\/p>\n

\u201cForgiveness and giving people a second chance are becoming a lost virtue in this ever-increasing divisive world,\u201d he wrote. “I would ask people to reflect on their instant comments of disgust at the likelihood of him performing (as was mine) and offer some forgiveness and hope to him as I have decided to do.\u201d<\/p>\n

Ye, who changed his name in 2021, is booked to perform in front of around 150,000 revelers over the course of the festival\u2019s three nights, July 10 – 12.<\/p>\n

The rapper has drawn widespread condemnation<\/a> in recent years for antisemitic remarks and voicing admiration for Adolf Hitler. Last year, he released a song called \u201cHeil Hitler\u201d and advertised a swastika T-shirt for sale on his website. The 48-year-old apologized this past January for his antisemitic remarks in a letter, published as a full-page advertisement in the Wall Street Journal. He said his bipolar disorder led him to fall into \u201ca four-month long, manic episode of psychotic, paranoid and impulsive behavior that destroyed my life.\u201d<\/p>\n

Wireless sponsors Pepsi, Rockstar Energy and Diageo have pulled out of the festival<\/a> since Ye was announced as the headliner, although lead sponsor Pepsi didn’t offer a reason. U.K. Prime Minister Keir Starmer called the booking \u201cdeeply concerning.\u201d<\/p>\n

\u201cYe\u2019s music is played on commercial radio stations in this country. It is available via live streams and downloads in this country without comment or vitriol from anyone and he has a legal right to come into the country and to perform in this country,\u201d Benn’s statement said. <\/p>\n

\u201cWe are not giving him a platform to extol opinion of whatever nature, only to perform the songs that are currently played on the radio stations in our country and the streaming platforms in our country and listened to and enjoyed by millions,\u201d the statement continued.<\/p>\n

Last week, Ye held two concerts<\/a> at SoFi Stadium in Los Angeles, marking his first major U.S. performances in nearly five years. There, fans appeared to separate his personal beliefs and public statements from his music \u2014 and were ready to forgive after his January apology letter.<\/p>\n

\u201cI don\u2019t really bring into politics or the way someone\u2019s personal opinion are. I\u2019m into the music artistry,” said Yovani Contreras, one fan in attendance. “Like, I just, to me, Ye is always gonna be Ye. Kanye is always gonna be Kanye.\u201d<\/p>\n

A representative for Ye didn\u2019t immediately reply to a request for comment Monday.<\/p>\n<\/div>\n

Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.<\/p>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.ksat.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As sponsors pull out from London’s Wireless Festival over headliner Ye, its organizer is standing by the rapper formerly known as Kanye West. Melvin Benn, the managing director at Festival Republic, shared a statement on Monday backing his company’s decision to book Ye. \u201cForgiveness and giving people a second chance are becoming a lost virtue […]<\/p>\n","protected":false},"author":2,"featured_media":2361527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[346558,21796,21741,24510,369482,458693,22814],"class_list":["post-2361526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-adolf-hitler","tag-business","tag-entertainment","tag-kanye-west","tag-keir-starmer","tag-melvin-benn","tag-world-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Wireless-Festival-boss-stands-by-Ye-headlining-concerts-as-sponsors.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2361526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2361526"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2361526\/revisions"}],"predecessor-version":[{"id":2361528,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2361526\/revisions\/2361528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2361527"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2361526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2361526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2361526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}