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Green Bay\u2019s live music scene is set to get a shot in the arm when a long-vacant downtown site becomes home to the city\u2019s newest concert venue.<\/p>\n Revelry will open this summer in the former Schauer & Schumacher building at 227 E. Walnut St. with two stories of space to host mid-level national touring acts and smaller local and acoustic performances. It aims to both revitalize a prime downtown location that has been empty for nearly 25 years<\/a> and to fill a void in the city for a 425-person capacity concert space.<\/p>\n \u201cThis is perfect, I think, for a lot of bands to be able to start coming back through Green Bay again that maybe have not been for a few decades, that have been going to Milwaukee or Madison and going around us,\u201d said general manager Tom Johnson.<\/p>\n Revelry\u2019s main concert space will be upstairs with a full stage and high-end sound and lighting. It will also be available to rent for small weddings, private parties and other gatherings. A bar on the first floor will be open regular hours with its own smaller stage and room for 220 patrons.<\/p>\n The business is shooting to open Aug. 1, with grand opening plans in the works for Aug. 28 and 29.<\/p>\n Johnson\u2019s name is a familiar one in local music circles. His Tom Johnson Productions has been booking bands at venues in and around Green Bay for 20 years, including the Lyric Room, Green Bay Distillery, Badger State Brewing Co., Crunchy Frog and\u00a0Baba\u00a0Louie\u2019s. He was also selected to assemble the lineups for the free Draft City Music Fest<\/a> that brought\u00a0De\u00a0La Soul, Less Than Jake, GZA, Riverboat Gamblers and others to\u00a0Leicht\u00a0Memorial Park during last year\u2019s NFL draft.<\/p>\n For Revelry, Johnson is working with partners JoLinda Gorzelanczyk and Jason\u00a0Burkard, the owners of Cheesesteak Rebellion<\/a>, David Anderson and Austin\u00a0Esquibel\u00a0as well as several silent partners.<\/p>\n They chose the name Revelry, because of its celebratory tone.<\/p>\n \u201cIt\u2019s kind of classy enough for a wedding but cool enough for a punk show,\u201d Johnson said.<\/p>\n He had been thinking for some time that downtown Green Bay was in need of a music venue, particularly after the Lyric Room in the Broadway District was sold in 2023 and later closed<\/a>, ending a decade of live shows by touring and local bands at what had become a favorite space.<\/p>\n The challenge for Johnson was finding the right location. Green Bay Mayor Eric\u00a0Genrich\u00a0helped connect him with property owners to look at available spaces. He checked out the former Children\u2019s Museum of Green Bay location on Washington Street and old Confetti\u2019s nightclub on Walnut Street, among others. As soon as he stepped inside the historic Schauer & Schumacher building, he knew it was the one.<\/p>\n \u201cNothing was a better location than the\u00a0Schauer\u00a0building. The layout is perfect for what I need. The ownership there (Neenah-based\u00a0Investment Creations\u00a0LLC<\/a>), they\u2019re just great. Kind of everything fell into place,\u201d Johnson said. \u201cIt just happens to be right in the heart of downtown right next to the parking ramp, so there\u2019s plenty of parking. It\u2019s really going to revitalize the downtown, I think.\u201d<\/p>\n The building, which is more than 120 years old, housed Schauer & Schumacher Furniture for decades before the business moved to\u00a0Ashwaubenon\u00a0in 2001. It\u2019s one of two Schauer & Schumacher buildings on the busy corner. The other, the former funeral home at 109 N. Adams St., is being renovated to become\u00a0Everson\u00a0Law Firm.<\/p>\n The 425-person capacity for Revelry\u2019s main stage will be more than double what the Lyric Room held and also hits the sweet spot for the kind of artists Johnson likes to bring to town. When he has booked acts like Rev. Horton Heat and Bridge City Sinners at Green Bay Distillery, attendance is typically in the 375 to 450 range. That\u2019s about half-full in the Distillery\u2019s large room. At Revelry, those shows would be sellouts.<\/p>\nCould attract acts who play High Noon Saloon, Majestic Theatre in Madison<\/h2>\n