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(WJAR) \u2014 <\/span>As artificial intelligence continues to advance, celebrity imposter scams are becoming even more believable.<\/p>\n According to the Federal Trade Commission, these celebrity imposter scams cost victims a reported $3 billion dollars in losses in 2024 alone.<\/p>\n Bentley University professor and creator of scamicide.com<\/a> Steve Weisman said that’s why you should never trust a celebrity who’s reaching out to you on social media<\/a>.<\/p>\n \u201cThey either do ads or endorsements, or they even end up building a relationship \u2013 romance scams come out of it, or I need help with this emergency,\u201d said Weisman, detailing some of the tactics scammers use.<\/p>\n He continued, \u201cAnd people believe they’re communicating with the celebrity.\u201d<\/p>\n Weisman said Reese Witherspoon posted a TikTok video, explaining that she wasn\u2019t contacting anyone on social media \u2013 it was scammers.<\/p>\n He said you really have to keep your guard up, because artificial intelligence can make anything look legitimate.<\/p>\n \u201cBetween deepfakes that can look really perfect and legitimate videos of her that they put on there and manipulate them to make it look like she’s endorsing a product, you really can’t trust your own eyes,\u201d said Weisman.<\/p>\n He said thing you want to look for is the blue check mark.<\/p>\n