<\/strong>shares Nikola’s views, saying “music videos are often the place where instinct kind of melds into craft”.<\/p>\n“It’s where I’ve learned how to build something ambitious within real constraints,” she said.<\/p>\n
“That kind of compressed, high-stakes experimentation is invaluable because it gives emerging creatives the chance to test ideas, make bold aesthetic decisions, collaborate across disciplines and discover their voice.<\/p>\n
“When I started making music videos it was always ideas first, execution second. I think the earlier projects were far more ambitious than things I dare to make these days purely because I didn’t know or accept limitations.”<\/p>\n
That collaborative environment also encourages artists to step beyond their primary roles, using music videos as a space for them to experiment with new creative mediums.<\/p>\n
“Funnily enough I’ve seen many vocalists jump into directing from music too (I was one of them); there’s something about the pursuit of storytelling that draws writers towards directing music videos,” Chris Elder said.<\/p>\n
“Perhaps it’s akin to how novels often become movies \u2014 it’s another opportunity for a story to find a broader audience. When I read a book, I always create the visuals of the characters in my mind; so it only makes sense to make that vision come to life.”<\/p>\n
Loading<\/span><\/span><\/p>\nIn an industry increasingly driven by algorithms and digital distribution, those collaborative moments remain one of the most crucial and human parts of the process.<\/p>\n
“A rule I’ve always maintained, although I’ve been tempted once or twice by a budget, is to work with artists whose music I connect with and enjoy,” Stephanie said.<\/p>\n
“Music videos, regardless of money, are labours of love. I approach them like: ‘Who am I? Who is the artist? What is this song about? How do I relate to this song?’ If there is some sort of Venn diagram in there, that becomes the philosophical foundation for the vision.\u00a0<\/p>\n
“It’s a tightrope of who is the artist, what will hold the audience’s attention, and who am I to bring this to life on screen.”<\/p>\n
Which brings us back to the central tension of the modern music video.<\/p>\n
A format still in motion<\/h2>\n The internet may have multiplied the ways music videos can travel through culture, but it has also quietly reshaped the rules of the medium itself. Songs are increasingly being written with shorter attention spans in mind and visuals are designed for virtual virality.<\/p>\n
A chorus might now live dozens of parallel lives across thousands of screens, a reality that might once have seemed unsettling but is now widely embraced by music professionals.<\/p>\n
Loading<\/span><\/span><\/p>\nAnd yet, for all the influence of algorithms and scrolling feeds, the fundamental appeal of the music video has not changed all that much.<\/p>\n
Artists are still searching for ways to complement their sound through image, directors are still experimenting with visual language, and fans are still drawn to the moment when a song finds its face.<\/p>\n
Nearly half a century after The Buggles<\/strong> made their bold, culture-changing claims on ‘Video Killed the Radio Star’, the relationship between sound and image continues to evolve.<\/p>\nMusic videos, and the creative teams behind them, did not disappear in the age of infinite content. They simply adapted to a world where every screen is a stage and every listener has the power to become part of the performance.<\/p>\n\n“It’s 2026 and it’s more difficult than ever to hold the attention of anyone. I think the future of the music video is unclear,” Stephanie said.<\/p>\n
“But I think the importance of the existence of the music video remains, not only as a mode of artistic expression, but as a clear pathway into filmmaking. If we care about new voices and a screen culture that is not entirely dictated by market logic, then music videos are absolutely worth supporting.”<\/p>\n
In a world built around screens, the music video feels less like a relic of television and more like a format that’s been waiting for the internet all along.<\/p>\n
“I don’t think the music video is going away any time soon, because it sits at a very unique axis in the modern creative landscape,” Nikola said.<\/p>\n
“Musicians will always need to be ‘seen’, or to give their music a visual identity, so there will always be an incentive to accompany their music with a visual counterpart and compliment.”<\/p>\n
So as to whether the internet is a music video’s greatest ally or its biggest threat?\u00a0<\/p>\n
Maybe the answer is a little bit of both.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.abc.net.au \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Throughout the 80s and 90s, music television became one of the industry’s most powerful cultural engines. As attention shifted from the airwaves to the screen, a single video on heavy rotation could quickly turn an emerging artist into a global sensation. Think Nirvana, Madonna, Michael Jackson, and the one that was formative to MTV \u2013 […]<\/p>\n","protected":false},"author":2,"featured_media":2363699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[459247,22192,339342,21928,307762,459246,307761],"class_list":["post-2363698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-infinite-content","tag-music-videos","tag-rage","tag-social-media","tag-the_latest","tag-tiktok-music-videos","tag-triple-j"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/What-happens-to-music-videos-in-the-age-of-infinite.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2363698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2363698"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2363698\/revisions"}],"predecessor-version":[{"id":2363700,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2363698\/revisions\/2363700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2363699"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2363698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2363698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2363698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}