<\/p>\n
Banijay Entertainment has secured worldwide rights to \u201cBattleground,\u201d a fitness-driven competition format originated by Mumbai-based Rusk Media.<\/p>\n
The format fuses athletic competition, reality-style drama and audience interactivity, following fitness creators through a three-stage contest that includes a signature Fight Club segment. Competitors split into four teams, each guided by a mentor empowered to bid and trade athletes through strategic power plays, while round-the-clock cameras supply the reality engine at the heart of the show. Participants are tested across a broad range of physical disciplines, from raw strength and speed to agility and endurance.<\/p>\n
More from Variety<\/strong><\/p>\n The series\u2019 debut season in India racked up over 20 million views and 2.5 billion social media impressions, lending the format credibility as it heads into the global market.<\/p>\n \u201cThe large-scale athletic battles deliver genuine spectacle; while evolving alliances, rivalries and gameplay bring fresh competitive energy,\u201d said Helen Greatorex, Banijay Entertainment\u2019s head of format acquisitions. \u201cThis is a format with true global potential, tapping directly into the creator-driven landscape driving viewership today.\u201d<\/p>\n \u201cBy combining competitive intensity with real, relatable storytelling, the show creates a compelling viewing experience, while offering brands an opportunity to integrate organically and connect with audiences in a more meaningful way,\u201d added Mayank Yadav, CEO and co-founder of Rusk Media.<\/p>\n \u201cBattleground\u201d joins Banijay Entertainment\u2019s third-party slate alongside formats including \u201cNinja Warrior\u201d \u2013 licensed from Tokyo Broadcasting System \u2013 strategic reality title \u201cWerewolves\u201d from Studiocanal and Dreamspark, and comedy format \u201cYou Laugh, You Lose\u201d from Yoshimoto, the producers behind \u201cLast One Laughing.\u201d<\/p>\n Banijay Entertainment CEO Marco Bassetti has overseen the company\u2019s growth to \u20ac3.3 billion ($3.85 billion) in revenues and \u20ac544 million ($635 million) in EBITDA as of 2025. Rusk Media, founded in 2019, focuses on serialized fiction, unscripted formats and live entertainment built primarily for younger audiences, distributing across third-party streaming platforms and its own service, Alright TV.<\/p>\n Best of Variety<\/strong><\/p>\n Sign up for Variety’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Banijay Entertainment has secured worldwide rights to \u201cBattleground,\u201d a fitness-driven competition format originated by Mumbai-based Rusk Media. The format fuses athletic competition, reality-style drama and audience interactivity, following fitness creators through a three-stage contest that includes a signature Fight Club segment. Competitors split into four teams, each guided by a mentor empowered to bid and […]<\/p>\n","protected":false},"author":2,"featured_media":2365209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[382916,459583,459584,459586,459582,459585],"class_list":["post-2365208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-banijay-entertainment","tag-battleground","tag-competition-format","tag-reality-engine","tag-rusk-media","tag-strategic-power"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Banijay-Entertainment-Acquires-Global-Rights-to-Indian-Fitness-Format-\u2018Battleground.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2365208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2365208"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2365208\/revisions"}],"predecessor-version":[{"id":2365210,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2365208\/revisions\/2365210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2365209"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2365208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2365208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2365208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}