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Who doesn\u2019t love some clever marketing? With the first weekend of Coachella 2026 just around the corner, festivalgoers in their fringed attire are headed to the SoCal desert. But their hot, hours-long drive to Indio, Calif., where the Coachella Valley Music and Arts Festival is famously held, won\u2019t be without views: Artists\u2019 billboards have been popping up along Interstate 10 to hype fans up for the festival weekend and tease what\u2019s to come with their respective performances. Debuting bold billboards that reflect their visual aesthetic has become a rite of passage for Coachella performers. Plus, they make for a great photo op.<\/p>\n
From Sabrina Carpenter\u2019s cheeky reminders to Major Lazer\u2019s Ozempic callout, Yahoo rounded up the buzziest and boldest Coachella 2026 billboards.<\/p>\n
Nobody does marketing quite like Sabrina Carpenter<\/a>! Carpenter is returning to the desert, this time as a Coachella headliner \u2014 and she\u2019s going all out with two billboards. The first reads, \u201cThis next billboard is gonna blow your,\u201d with the word \u201cmind\u201d aptly removed, while the second billboard showcases a photo of Carpenter in a sparkly silver minidress, doe-eyed and lying down. The billboard itself also transitions from day to night, with actual light bulbs turning on when the sun sets.<\/p>\n \u201cIt\u2019s the most ambitious show I\u2019ve ever done,\u201d Carpenter told Marc Jacobs for Perfect<\/a>. \u201cIt\u2019s probably the most time I\u2019ve ever had to actually just sit down and talk about a show as I\u2019m building it. Most of the time, you\u2019re really quickly thrust into physical rehearsals, but this time around we started this process around seven months ago. So it\u2019s been a long journey. It will be very special.\u201d<\/p>\n It\u2019s a moment we\u2019ve patiently been waiting for: Bieberchella<\/a>. Justin Bieber will soon descend on Indio, where he\u2019ll take the main stage as a Coachella headliner. The \u201cYukon\u201d singer, who performed two surprise shows in Los Angeles leading up to the festival, is amping up Beliebers with a simple yet very on-brand billboard emblazoned with the word \u201cSwag,\u201d a callback to his Grammy-nominated album released last July.<\/p>\n The \u201cDaisies\u201d singer isn\u2019t the only Bieber getting in on some desert marketing. Billboards for Rhode<\/a>, Hailey Bieber\u2019s beauty brand, have also been spotted on Interstate 10. Both Biebers also appear on separate billboards marketing the singer\u2019s clothing brand, Skylrk<\/a>.<\/p>\n Making their highly anticipated Coachella debut is Katseye. The global girl group has made its fair share of headlines recently, after member Manon Bannerman announced that she\u2019d be taking a \u201ctemporary hiatus\u201d<\/a> to focus on her \u201chealth and wellbeing.\u201d<\/p>\n While Bannerman\u2019s absence sent ripples through the fandom, remaining members Daniela Avanzini, Lara Raj, Megan Skiendiel, Sophia Laforteza and Yoonchae Jeong will still be headed to the desert \u2014 and their Coachella billboards nod to two of their singles: \u201cSahara\u2019s Gnarly,\u201d written in dripping neon green font, references their track \u201cGnarly,\u201d while an image of Mona Lisa sipping from a teacup promotes their newly released single \u201cPinky Up<\/a>.\u201d<\/p>\n This year, Colombian reggaeton singer Karol G will be making history as the first Latina artist to headline Coachella. The \u201c\u00danica\u201d hitmaker has an impressive 10 billboards along Interstate 10, including a Tabasco-esque bottle of hot sauce called \u201cSpicy Latina Flavor\u201d that spells out \u201cKarol G\u201d and a sparkling nameplate necklace with the word \u201cBichota<\/a>\u201d on it. In 2020, she told Billboard<\/a> that the word, which is also the title of one of her songs, refers to \u201ca moment of feeling sexy, flirtatious, daring, strong, empowered, and to a certain extent, [it] translates into personal motivation and self-confidence.\u201d<\/p>\n The Latina superstar has been prepping for her performance since November and started rehearsing in January. As she told Vanity Fair<\/a> last month, \u201cIt\u2019s going to be so beautiful. I\u2019ve been working so hard, like dreaming about this night. It has been hard, a lot of work, a lot of preparation, a lot of details. Beautiful details. It\u2019s gonna be amazing.\u201d<\/p>\n First-time Coachella performer Addison Rae\u2019s billboard is so <\/em>her. With its cheeky $1 million bill design, Rae\u2019s billboard features a photo of her face in the center, \u201cAddison\u201d in her signature font and, of course, the words \u201cThe United States of Addison\u201d on the right side. The fact that she also has a song called \u201cMoney Is Everything<\/a>\u201d makes this billboard even better.<\/p>\n Major Lazer, the DJ group comprising Diplo, Ape Drums and Walshy Fire, kept their Coachella billboard straight to the point. \u201cCome shake that lil ozempic ass sunday 6pm at major lazer,\u201d reads the blue iMessage bubble.<\/p>\n Alongside three futuristic images of herself, English avant-pop artist FKA Twigs\u2019s billboard shows check marks next to recent career milestones. She took home her first-ever Grammy Award this year for Best Dance\/Electronic Album for Eusexua<\/em> and kicked off her accompanying Body High tour last month. As for the check mark next to \u201cVisa\u201d? Well, last year, Twigs had to cancel the North American leg of the Eusexua tour and drop out of Coachella because of \u201congoing visa issues<\/a>.\u201d Thankfully, she\u2019s got that all under control now.<\/p>\n<\/div>\nJustin Bieber<\/h2>\n
Katseye<\/h2>\n
Karol G<\/h2>\n
Addison Rae<\/h2>\n
Major Lazer<\/h2>\n
FKA Twigs<\/h2>\n