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Disney layoffs will begin next week, most severely impacting the marketing, awards and publicity departments of film, streaming, television and cable as the company looks to cut costs in reduction of 1,000 staffers<\/a>, TheWrap has learned.<\/p>\n The entertainment conglomerate moved to consolidate<\/a> all its marketing departments in January as a cost-saving measure. Marketing is now led by Asad Ayaz in a new position of chief marketing and brand officer.<\/p>\n All the Disney brands are expected to be affected, a knowledgeable person said, with layoffs stretching across film, television and streaming and including brands like Hulu, FX, ESPN, ABC News and Marvel, according to a knowledgeable individual.<\/p>\n Another knowledgeable person characterized the cuts as a move toward greater efficiency rather than merely cutting costs.<\/p>\n Disney did not respond to TheWrap\u2019s request for comment.<\/p>\n This marks the first layoffs under new CEO Josh D\u2019Amaro\u2019s watch, who took over from Bob Iger in March. Iger himself oversaw over 8,000 layoffs after he returned as CEO in 2022.<\/p>\n In January, Ayaz \u2014 who was named Disney\u2019s first-ever Chief Brand Officer in 2023 \u2014 restructured the company\u2019s marketing under five executives as division heads across consumer products, experiences and entertainment, all of whom report to him.<\/p>\n Those executives include Ron Faris\u00a0for Disney Consumer Products, Scott Hudgins\u00a0for Disney Experiences, Martha Morrison\u00a0for Disney Entertainment Studios, Shannon Ryan\u00a0for Disney Entertainment Television, Disney+ and Hulu and Tina Thornton\u00a0for ESPN.<\/p>\n \u201cWe will show up as one unified storytelling brand across our flywheel \u2014 film, television, streaming, parks, experiences, and sports \u2014 aligned to how consumers experience the company today,\u201d Ayaz said at the time.<\/p>\n In\u00a0a March memo to staff<\/a>, D\u2019Amaro said the company would operate as \u201cOne Disney,\u201d stressing close collaboration across teams.<\/p>\n He also noted that Disney looked to embrace technology to unlock new possibilities, stating, \u201cInnovation has always been part of Disney\u2019s DNA. Used thoughtfully, it can empower our storytellers, strengthen our capabilities, and help us create more immersive, interactive, and personal ways for people to experience Disney.\u201d<\/p>\n D\u2019Amaro takes over the company as consolidation and the decline of linear impact the entire entertainment industry, and while Disney\u2019s recent earnings have shown strong numbers from the Parks division, Marvel and Pixar suffered a tough 2025 at the box office.<\/p>\n Looking ahead, Disney hopes to have a banner 2026 with the launch of films \u201cThe Devil Wears Prada 2\u201d and \u201cThe Mandalorian and Grogu\u201d in May, \u201cToy Story 5\u201d this summer and \u201cAvengers: Doomsday\u201d just in time for Christmas.<\/p>\n Searchlight Pictures aims to be in the awards race with Martin McDonagh\u2019s \u201cWild Horse Nine\u201d and Tony Gilroy\u2019s \u201cBehemoth!\u201d later this year as well.<\/p>\n All of those films will, of course, need robust marketing campaigns.<\/p>\n The post Disney Layoffs of 1,000 to Begin Next Week Across Marketing, Awards and Publicity | Exclusive<\/a> appeared first on TheWrap<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Disney layoffs will begin next week, most severely impacting the marketing, awards and publicity departments of film, streaming, television and cable as the company looks to cut costs in reduction of 1,000 staffers, TheWrap has learned. The entertainment conglomerate moved to consolidate all its marketing departments in January as a cost-saving measure. Marketing is now […]<\/p>\n","protected":false},"author":2,"featured_media":2367936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344116,23301,362044,308201,460260,460258,460259,331771],"class_list":["post-2367935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-asad-ayaz","tag-disney","tag-disney-consumer-products","tag-disney-entertainment","tag-disney-layoffs","tag-knowledgeable-person","tag-marketing-departments","tag-walt-disney-studios"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/04\/Disney-Layoffs-of-1000-to-Begin-Next-Week-Across-Marketing.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2367935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2367935"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2367935\/revisions"}],"predecessor-version":[{"id":2367937,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2367935\/revisions\/2367937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2367936"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2367935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2367935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2367935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}